bharat matrimony

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The document discusses Bharat Matrimony, the largest online arranged marriage site in India. It has over 15 million registered members, making it the largest in terms of users. It is backed by Yahoo and has a presence in over 100 Indian cities and internationally. Bharat Matrimony pioneered online matrimonial services in India starting in 1997 and was the first site to offer features like verified profiles and mobile alerts.

Education

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What you will find in this Case Study? About Shaadi.com Idea of Shaadi.com Revenue Model Marketing Strategy About Shaadi.com: DIGITAL MARKETING TRAINING BLOG JUN 8, 2016 CASE STUDY: How Shaadi.com started as an experiment became leader in the online matrimonial industry? 1 What you will find in this Case Study? 1) About Shaadi.com 2) Idea of Shaadi.com 3) Revenue Model 4) Marketing Strategy About Shaadi.com shaadi image Shaadi.com was started in 1996 as a Matrimonial site when most Indians were even not about what the internet is all about. Anupam Mittal founded the company which today claims to have made more than 3.2 million matches globally. The objective of the world’s no.1 matchmaking platform, Shaadi.com was to help people find happiness. Specialized in matchmaking service, Shaadi.com is on the forefront of matrimonial industry and has touched the lives of more than 35 million people.

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