Edgar A. Orden
ndustry situation
3.66M
total goat
inventory
(2016)
98%
backyard
2%
commercial
Productivity is generally low
long production cycle, low conception rate high mortality, slow growth, low weight
Poor dam performance Poor kid performance
Industry Situation
The Problem
Inadequate feed during dry season…
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
HerbageProd’n
Feed Req’ t = 25 doe-level
0.821 ton DM/mo
Deficiency
DM yield/mo = 0.675 ton
Surplus
DM yield/mo = 1.752 ton
Forage prod’n
Solution = Feed Processing
The Problem
Technology
 >40% made of Leaf Meal
 Nutritionally-balanced feeds
- protein + energy + minerals
 Productivity enhancing
- improve weight gain
- increase milk yield
Sure Feeds for Goats
Portable Pellet Machine
Awards
The Product
Other Feeds
Formulation
Customized for
goats
Customized for
other livestock
Main Ingredient Locally available Imported
Price Lower Higher
Competitive Analysis
Status Tech-PROMOTION
Forums International Congress
FLS Modules
Radio Programs Trade Fairs & Exhibits
Trainings/Meetings
Pre-Commercialization
IPO Patent application
Aug. 2014
 Feeds
 Pelletizing machine
Market Study
2%
11%
3%
10%
7%
5%
4%
8%10%
9%
1%
3%
6%
9%
6%
1%
4%
Distribution of goat inventory by region, 2016
CAR
Ilocos Region
Cagayan Valley
Central Luzon
CALABARZON
MIMAROPA
Bicol Reigon
Western Visayas
Negros Island
Central Visayas
Eastern Visayas
Zamboanga Pen
Northen Mindanao
Davao Region
SOCCSKSARGEN
CARAGA
ARMM
Target Regions
The Market
420,763
108,683
345,020
874,466
5,779
5,127
100,623
111,529
REGION 1 REGION 2 REGION 3 TOTAL
GOAT INVENTORY BY FARM TYPE AND BY
REGION
Backyard Commercial
70% of goat raisers willing to buy SFEED
at Php 22/kg
Go-to-Market Plan
Farmers’
Associations
Farmers
Agricultural
Shops
e marketing
Revenue Projections
TOTAL CAPITALIZATION P6,034,400.00
Volume of Prod’n kg/yr 384,000 Plant Capacity
Selling Price/kg P22.00 Prod’n Cost P 16kg
Gross Sales/yr P8,448,000.00
Revenue (27% ROI) P2,280,960.00
Breakeven Point 2.6yrs
TOTAL CAPITALIZATION P 1,536,589
Volume of Prod’n, kg/yr 115,200 Plant Capacity
Selling Price/kg P 22kg P 16/kg
Gross Sales/yr P 2,534,400
Revenue (27% ROI) P 691,200
Breakeven Point 2.22yrs
Business Model
CLSU Private
Partnership
Model
(Licensing)
Low Productivity
Sure Feeds for
Goats
Bigger & Meatier Goats
More milk
Final pitch
Competitive Goat Industry
Goat Production as an Enterprise…
“Pasuga-suga” “SaGOAT sa Kahirapan”
Thank You
Have a GOAT Day!
For inquiries, contact:
DR. EDGAR A. ORDEN
SMALL RUMINANT CENTER
Central Luzon State University
Science City of Muñoz, Nueva Ecija
+63 908 885 5548
(044) 456-0968
eaorden@yahoo.com

SFeed - EA_Orden

  • 1.
  • 2.
    ndustry situation 3.66M total goat inventory (2016) 98% backyard 2% commercial Productivityis generally low long production cycle, low conception rate high mortality, slow growth, low weight Poor dam performance Poor kid performance Industry Situation
  • 3.
    The Problem Inadequate feedduring dry season… Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec HerbageProd’n Feed Req’ t = 25 doe-level 0.821 ton DM/mo Deficiency DM yield/mo = 0.675 ton Surplus DM yield/mo = 1.752 ton Forage prod’n Solution = Feed Processing The Problem
  • 4.
    Technology  >40% madeof Leaf Meal  Nutritionally-balanced feeds - protein + energy + minerals  Productivity enhancing - improve weight gain - increase milk yield Sure Feeds for Goats Portable Pellet Machine Awards
  • 5.
    The Product Other Feeds Formulation Customizedfor goats Customized for other livestock Main Ingredient Locally available Imported Price Lower Higher Competitive Analysis
  • 6.
    Status Tech-PROMOTION Forums InternationalCongress FLS Modules Radio Programs Trade Fairs & Exhibits Trainings/Meetings Pre-Commercialization IPO Patent application Aug. 2014  Feeds  Pelletizing machine Market Study
  • 7.
    2% 11% 3% 10% 7% 5% 4% 8%10% 9% 1% 3% 6% 9% 6% 1% 4% Distribution of goatinventory by region, 2016 CAR Ilocos Region Cagayan Valley Central Luzon CALABARZON MIMAROPA Bicol Reigon Western Visayas Negros Island Central Visayas Eastern Visayas Zamboanga Pen Northen Mindanao Davao Region SOCCSKSARGEN CARAGA ARMM Target Regions The Market 420,763 108,683 345,020 874,466 5,779 5,127 100,623 111,529 REGION 1 REGION 2 REGION 3 TOTAL GOAT INVENTORY BY FARM TYPE AND BY REGION Backyard Commercial 70% of goat raisers willing to buy SFEED at Php 22/kg
  • 8.
    Go-to-Market Plan Farmers’ Associations Farmers Agricultural Shops e marketing RevenueProjections TOTAL CAPITALIZATION P6,034,400.00 Volume of Prod’n kg/yr 384,000 Plant Capacity Selling Price/kg P22.00 Prod’n Cost P 16kg Gross Sales/yr P8,448,000.00 Revenue (27% ROI) P2,280,960.00 Breakeven Point 2.6yrs TOTAL CAPITALIZATION P 1,536,589 Volume of Prod’n, kg/yr 115,200 Plant Capacity Selling Price/kg P 22kg P 16/kg Gross Sales/yr P 2,534,400 Revenue (27% ROI) P 691,200 Breakeven Point 2.22yrs
  • 9.
  • 10.
    Low Productivity Sure Feedsfor Goats Bigger & Meatier Goats More milk Final pitch Competitive Goat Industry
  • 11.
    Goat Production asan Enterprise… “Pasuga-suga” “SaGOAT sa Kahirapan”
  • 12.
    Thank You Have aGOAT Day! For inquiries, contact: DR. EDGAR A. ORDEN SMALL RUMINANT CENTER Central Luzon State University Science City of Muñoz, Nueva Ecija +63 908 885 5548 (044) 456-0968 eaorden@yahoo.com