Data mining is a process of discovering patterns in large data sets involving artificial intelligence, machine learning, statistics, and database systems. It can be used to extract valuable knowledge from data sets and predict unknown data by adjusting models. In business, data mining techniques like customer segmentation, behavior prediction, and direct marketing response prediction can be used to increase profits by better understanding customers and targeting the most profitable ones. A typical data mining process includes business understanding, data understanding, data preparation, modeling, evaluation, and deployment.