Gen Z - Insights
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The document discusses Generation Z, those born after 1995. It notes that Gen Z grew up in a time of crisis but also with the internet being established. They are highly connected digitally and in reality, and frustrated that they cannot fully express their potential. However, they are also entrepreneurial and want to change the world. Gen Z is pleasure-oriented and wants to follow their passions quickly. They are also very open-minded and tolerant. To effectively market to Gen Z, understand their frustrations, talk to them as equals, allow their creativity, make content entertaining across devices while respecting their privacy.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Gen Z - Insights
- 1. THE GEN Z PRESENTED BY ROMAIN BRIGNIER INSPIRED BY REAL LIFE **
- 2. ID PLEASE ! Who are z-ey? **
- 3. WHAT THE F*%K IS #GENZ ? **
- 5. IN THE MIDDLE OF THE CRISIS **
- 6. AFTER THE INVENTION OF THE INTERNET. **
- 7. WE ARE Here are 6 reasons why. **
- 8. ** We think that there is no difference between reality and digital ! 2CONNECTED.
- 9. ** FRUSTRATED. 70% OF US THINK THAT WE CANNOT EXPRESS TOTALLY OUR POTENTIAL IN THIS WORLD.
- 10. ** NOT AFRAID. DESPITE THE CRISIS 53% OF US WANT TO BE ENTREPRENEURS.
- 11. ** CREATIVE. 37% OF US WANT TO INVENT SOMETHING THAT WILL CHANGE THE WORLD. MUSICIANS. BLOGGERS. YOUTUBERS. VINERS. INSTAGRAMERS. ENTREPRENEURS.
- 12. ** PLEASURE ORIENTED. DO WHAT WE WANT TO DO AND DO IT FAST. LIVE PASSIONATELY
- 13. ** OPEN MINDED. THE MOST TOLERANT GENERATION EVER. BLENDED ! (race & gender)
- 14. HOW TO build a “Gen Z ready” campaign ? **
- 15. ** _ UNDERSTAND THEIR FRUSTRATIONS.
- 16. ** _ UNDERSTAND THEIR FRUSTRATIONS. _ TALK TO THEM AS EQUALS.
- 17. ** _ UNDERSTAND THEIR FRUSTRATIONS. _ TALK TO THEM AS EQUALS. _ LET THEM REVEAL THEIR CREATIVITY.
- 18. ** _ UNDERSTAND THEIR FRUSTRATIONS. _ TALK TO THEM AS EQUALS. _ LET THEM REVEAL THEIR CREATIVITY. _ MAKE IT PLEASURABLE & ENTERTAINING.
- 19. ** _ UNDERSTAND THEIR FRUSTRATIONS. _ TALK TO THEM AS EQUALS. _ LET THEM REVEAL THEIR CREATIVITY. _ MAKE IT PLEASURABLE & ENTERTAINING. _ ADAPT CONTENT TO THE ≠ DEVICES.
- 20. ** _ UNDERSTAND THEIR FRUSTRATIONS. _ TALK TO THEM AS EQUALS. _ LET THEM REVEAL THEIR CREATIVITY. _ MAKE IT PLEASURABLE & ENTERTAINING. _ ADAPT CONTENT TO THE ≠ DEVICES. _ RESPECT THEIR PRIVACY.
- 21. THANKS ! ** D