Practical Steps in Social Media and Family Medicine presented at the Missouri Academy of Family Physicians 19th Annual Fall Conference on Saturday, November 12, 2011 at Big Cedar Resort
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesMakala Arce
The document summarizes opportunities for the Rochester Center for Learning and Simulation (RCLS) to utilize social media platforms based on Mayo Clinic's experience. It provides an overview of common social media tools, case studies of how Mayo Clinic has successfully used platforms like YouTube and blogs, and specific opportunities for RCLS to add educational videos on YouTube and use Facebook questions functions. The presenter takes questions from RCLS on coordinating social media use, making videos go viral, and moderating negative content.
- The document discusses Mayo Clinic's use of social media for marketing purposes, including launching podcasts and using platforms like Facebook, YouTube, and Twitter which have no direct costs.
- Mayo Clinic saw great success from posting a video on YouTube of an elderly couple playing piano, which received over 4.7 million views after being shared on social media platforms.
- The document advocates that healthcare organizations experiment with social media and new technologies to engage with patients and promote their services at no direct financial cost.
This document provides guidance for volunteers considering volunteering abroad. It outlines important questions to ask oneself regarding motivations, abilities, and preparedness for the experience. These include being able to handle cultural shock, homesickness, and full-time work schedules. The document also recommends volunteers compare various volunteer organizations and choose one that is reputable, provides necessary information and customer service, and cares for environmental and social issues. Next steps outlined include the application and preparation process as well as travel tips.
Dayton Children's engaged in social media like Facebook and Twitter to share patient stories, health tips, and build relationships with customers to increase advocacy and referrals. Their social media presence helped a video of a boy making a snowman in the hospital go viral. They recommend that healthcare organizations listen first in social media, have a plan and commitment to participate, and use it to improve customer service and position themselves as experts.
The document summarizes a presentation about using social media strategically for an organization called OSUE Annual Conference. It provides general rules and strategies for social media use, including that positivity works better than negativity, experimenting with contra-competitive timing of posts, and that social media calls to action are effective. It also discusses determining audience needs, organizational priorities for content, and selecting appropriate social networks and content formats to engage the target audience.
This document discusses strategies for using social media for business purposes. It recommends getting to know your target market and standing out from competitors by listening to customers, sharing stories and values to build trust. It emphasizes the importance of leadership, teamwork, collaboration and continuous engagement with partners and communities through social media. The overall objective is to use social media tools to connect with people, generate opportunities and sales through online relationship building and crowd sourcing.
1) Theories of consumer behavior include utility theory and indifference theory. Utility theory analyzes total utility and marginal utility, while indifference theory describes consumer preferences for combinations of goods based on their nature.
2) Utility theory uses "utils" to measure consumer satisfaction through total utility and marginal utility. It shows that satisfaction decreases with additional units of the same good. Indifference theory maps preferences through indifference curves.
3) Indifference curves depict combinations of goods that provide equal satisfaction. Farther curves represent higher satisfaction levels. They have a negative slope and are convex, with the marginal rate of substitution decreasing along the curve.
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesMakala Arce
The document summarizes opportunities for the Rochester Center for Learning and Simulation (RCLS) to utilize social media platforms based on Mayo Clinic's experience. It provides an overview of common social media tools, case studies of how Mayo Clinic has successfully used platforms like YouTube and blogs, and specific opportunities for RCLS to add educational videos on YouTube and use Facebook questions functions. The presenter takes questions from RCLS on coordinating social media use, making videos go viral, and moderating negative content.
- The document discusses Mayo Clinic's use of social media for marketing purposes, including launching podcasts and using platforms like Facebook, YouTube, and Twitter which have no direct costs.
- Mayo Clinic saw great success from posting a video on YouTube of an elderly couple playing piano, which received over 4.7 million views after being shared on social media platforms.
- The document advocates that healthcare organizations experiment with social media and new technologies to engage with patients and promote their services at no direct financial cost.
This document provides guidance for volunteers considering volunteering abroad. It outlines important questions to ask oneself regarding motivations, abilities, and preparedness for the experience. These include being able to handle cultural shock, homesickness, and full-time work schedules. The document also recommends volunteers compare various volunteer organizations and choose one that is reputable, provides necessary information and customer service, and cares for environmental and social issues. Next steps outlined include the application and preparation process as well as travel tips.
Dayton Children's engaged in social media like Facebook and Twitter to share patient stories, health tips, and build relationships with customers to increase advocacy and referrals. Their social media presence helped a video of a boy making a snowman in the hospital go viral. They recommend that healthcare organizations listen first in social media, have a plan and commitment to participate, and use it to improve customer service and position themselves as experts.
The document summarizes a presentation about using social media strategically for an organization called OSUE Annual Conference. It provides general rules and strategies for social media use, including that positivity works better than negativity, experimenting with contra-competitive timing of posts, and that social media calls to action are effective. It also discusses determining audience needs, organizational priorities for content, and selecting appropriate social networks and content formats to engage the target audience.
This document discusses strategies for using social media for business purposes. It recommends getting to know your target market and standing out from competitors by listening to customers, sharing stories and values to build trust. It emphasizes the importance of leadership, teamwork, collaboration and continuous engagement with partners and communities through social media. The overall objective is to use social media tools to connect with people, generate opportunities and sales through online relationship building and crowd sourcing.
1) Theories of consumer behavior include utility theory and indifference theory. Utility theory analyzes total utility and marginal utility, while indifference theory describes consumer preferences for combinations of goods based on their nature.
2) Utility theory uses "utils" to measure consumer satisfaction through total utility and marginal utility. It shows that satisfaction decreases with additional units of the same good. Indifference theory maps preferences through indifference curves.
3) Indifference curves depict combinations of goods that provide equal satisfaction. Farther curves represent higher satisfaction levels. They have a negative slope and are convex, with the marginal rate of substitution decreasing along the curve.
E-Marketing in the Pharmaceutical Industry (a student presentation)SunnyShah
As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
This document discusses how veterinarians can use social media effectively. It begins by defining social media and explaining why vets need it, such as to address challenges like competition. It then covers the collaborative and conversational nature of social media. The document outlines a strategy for social media use including educating, entertaining, engaging clients and serving as evangelists. It provides examples of how to use platforms like websites, blogs, Facebook, Twitter, YouTube and newsletters. Data is presented showing the success veterinarians have had in increasing engagement and new clients through social media. Recommendations are made around developing personal brands and social media policies for veterinary practices.
This document provides guidance on establishing a professional social media presence for physicians and healthcare providers. It discusses the importance of having a social media presence given that many patients now search for healthcare information online. It provides tips on how to establish a positive online reputation through maintaining separate personal and professional profiles, engaging with relevant communities, and sharing accurate and helpful information. The document stresses the importance of protecting patient privacy and maintaining professionalism online.
Social Media & Healthcare: Improve Service and Expand ReachMark Miller
Innovative uses of social media to support health care service, marketing, and outreach. Slides from social media panel at educational event sponsored by National Capital Healthcare Executives, "Shaping the Future of Healthcare: Readiness, Change, and Innovation," at George Mason University, March 8, 2014. Panelists: Mark Miller, Children's National Health System; Ed Bennett, University of Maryland Medical Center; Shana Rieger, Inova Health System; and Joey Rahimi, Branding Brand.
Employing Social Media to Improve Service and Expand ReachShana Rieger
Innovative uses of social media to support health care service, marketing, and outreach. Slides from social media panel at educational event sponsored by National Capital Healthcare Executives, "Shaping the Future of Healthcare: Readiness, Change, and Innovation," at George Mason University, March 8, 2014. Panelists: Mark Miller, Children's National Health System; Ed Bennett, University of Maryland Medical Center; Shana Rieger, Inova Health System; and Joey Rahimi, Branding Brand.
The document discusses the social media program at the University of Maryland Medical Center (UMMC). It provides an overview of UMMC's social media presence and growth, including platforms like YouTube, Facebook, Twitter and blogs. It also shares metrics on UMMC's social media growth and compares it to other hospitals. Finally, it discusses the challenge of providing employee access to social media in healthcare organizations.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
This document discusses strategies for hospitals to effectively engage audiences on Facebook. It emphasizes using Facebook to connect with communities rather than just advertise. Examples are provided of hospitals that successfully engaged audiences on Facebook through contests, viral videos, and blogs. Tips are given for using Facebook tools like polls, tabs, and insights to interact with followers. The document also covers segmenting audiences and legal/ethical considerations for healthcare organizations on social media.
Social in Seattle: How Children's Hospital Boston uses social media to commun...Matt Cyr
In this presentation, given at the Ragan Communications Conference in Seattle from April13-15, Matt Cyr talks about how Children's Hospital Boston uses Facebook, blogs, Twitter and YouTube to connect with its patients, families and physicians.
This is a presentation I gave on August 25, 2011 to a group of EU and UK equine veterinarians at the EBMS International Conference, at the Bartley Lodge Hotel in the New Forest, UK. I was very impressed with the discussions we had and the willingness the attendees had to implement social media in their veterinary practices. I gave them all a challenge to become dedicated users of social media in their businesses, otherwise there will be a real risk that their vet practices might not exist as they know it in the next 5-10 years. I truly believe that social media is the best opportunity we have as veterinarians to combat the numerous challenges facing our industry.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Healthcare Social Media: using word of mouse to build a practice by educatin...Vandna Jerath, MD
Healthcare Social Media: using word of mouse to build a practice by educating, engaging, and empowering patients. Sharing my insights and experience in this presentation at the 4 corners MGMA conference - 4/25/2012.
The document summarizes Mayo Clinic's efforts to integrate mass media and social media to build its brand and engage with various audiences. It discusses Mayo Clinic launching podcasts and blogs, creating a YouTube channel, and using social media platforms like Facebook and Twitter. The goal is to directly reach consumers, share content across different formats, and leverage social media alongside traditional news media.
The document discusses Mayo Clinic's use of social media and provides guidance on using social media effectively. It outlines Mayo Clinic's history with social media, beginning with responding to a tornado on social networks. It emphasizes that risks of social media are unavoidable and professionals have an obligation to use these tools to benefit patients. The document encourages a balanced approach and following Mayo Clinic's guidelines on privacy and respect. It notes that costs for major social media platforms are very low and the potential return on investment is high if used properly. Overall, the document advocates for the strategic and responsible use of social media in healthcare.
The document discusses Mayo Clinic's use of social media in healthcare. It outlines how Mayo Clinic engages with social media through blogs, videos, and advisory boards. It also discusses how social media is used for patient referrals, recruitment, and sharing stories. The document then describes the Social Media Health Network, a membership group associated with Mayo Clinic's Center for Social Media that provides resources for adopting social media in healthcare.
This document summarizes a presentation given by Lee Aase on using social media in a medical practice. It outlines five ways social media can be used: 1) amplifying word-of-mouth marketing, 2) sharing in-depth knowledge and showcasing expertise, 3) improving patient experience and practice efficiency, 4) providing patient education, and 5) managing your online reputation. It then provides specific social media platforms and tips doctors can use to engage patients and manage their online presence. The presentation encourages doctors to create profiles on sites like Doximity, LinkedIn, and YouTube to connect with patients and control their online image.
The document discusses how to use social media to advance palliative care. It defines social media and networking, provides examples of how palliative care organizations have used social media, and outlines opportunities and risks of social media use. The presentation also provides guidance on implementing social media and recommends specific social media tools and resources.
This document discusses the importance of purpose-driven businesses. It notes that most millennials prefer to work for or buy from companies that are associated with a cause. Having a strong sense of purpose can align employees around a shared mission and culture. It also attracts customers, employees and investors who share the company's values. Finally, having a clear purpose motivates owners and employees to be more productive. The document is from a talk given by Mike Sevilla at the Salem Area Chamber of Commerce about building a community following through a purpose-driven approach to business.
Mike Sevilla, MD presentation at the Northeast Ohio Medical University to the student group of the Physicians for Social Responsibility. The title of the talk is "Social Media & Social Justice." Talk delivered on Thursday, March 23, 2017. Get more information at DrMikeSevilla.com
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As a way of giving back to our university, The University of the Sciences in Philadelphia, Dominic, Rina, and myself gave a presentation about "e-Marketing in the Pharmaceutical Industry".
All points taken from this presentation were only used by students for educational purposes and much of the information was gathered from the 8th annual ePharma Summit that we went to.
This document discusses how veterinarians can use social media effectively. It begins by defining social media and explaining why vets need it, such as to address challenges like competition. It then covers the collaborative and conversational nature of social media. The document outlines a strategy for social media use including educating, entertaining, engaging clients and serving as evangelists. It provides examples of how to use platforms like websites, blogs, Facebook, Twitter, YouTube and newsletters. Data is presented showing the success veterinarians have had in increasing engagement and new clients through social media. Recommendations are made around developing personal brands and social media policies for veterinary practices.
This document provides guidance on establishing a professional social media presence for physicians and healthcare providers. It discusses the importance of having a social media presence given that many patients now search for healthcare information online. It provides tips on how to establish a positive online reputation through maintaining separate personal and professional profiles, engaging with relevant communities, and sharing accurate and helpful information. The document stresses the importance of protecting patient privacy and maintaining professionalism online.
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Innovative uses of social media to support health care service, marketing, and outreach. Slides from social media panel at educational event sponsored by National Capital Healthcare Executives, "Shaping the Future of Healthcare: Readiness, Change, and Innovation," at George Mason University, March 8, 2014. Panelists: Mark Miller, Children's National Health System; Ed Bennett, University of Maryland Medical Center; Shana Rieger, Inova Health System; and Joey Rahimi, Branding Brand.
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The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
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The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
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The document discusses Mayo Clinic's use of social media and provides guidance on using social media effectively. It outlines Mayo Clinic's history with social media, beginning with responding to a tornado on social networks. It emphasizes that risks of social media are unavoidable and professionals have an obligation to use these tools to benefit patients. The document encourages a balanced approach and following Mayo Clinic's guidelines on privacy and respect. It notes that costs for major social media platforms are very low and the potential return on investment is high if used properly. Overall, the document advocates for the strategic and responsible use of social media in healthcare.
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- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
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Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
1. Practical Steps In Social Media & Family Medicine Mike Sevilla, MD @DrMikeSevilla Family Practice Center of Salem Missouri AFP 19 th Annual Fall Conference November 12, 2011 Slides at FamilyMedicineRocks.com – Click “Blog”
Social Media are websites or places on the internet when the users themselves generate the content (user generated content) – AND – where the users can interact with the content (comment, thumbs up, etc)
Mayo Clinic
After this – Any questions about facebook before moving onto twitter?
Twitter at meetings. Live tweeting
After this – Any questions about Linked-in before moving onto Youtube?
Here is what AAFP is doing. Announced last month advocacy campaign to repeal SGR. One of the things that they have done is produce a you tube video for education & advocacy….
The Family Medicine community can learn from the Occupy Wall Street folks: Turn emotion into action. If Family Physicians cannot be advocates for our speciality, who will?