This document discusses the importance of purpose-driven businesses. It notes that most millennials prefer to work for or buy from companies that are associated with a cause. Having a strong sense of purpose can align employees around a shared mission and culture. It also attracts customers, employees and investors who share the company's values. Finally, having a clear purpose motivates owners and employees to be more productive. The document is from a talk given by Mike Sevilla at the Salem Area Chamber of Commerce about building a community following through a purpose-driven approach to business.

1. Purpose Driven Business
Building A Community Following
Salem Area Chamber of Commerce
June 29, 2018
Mike Sevilla, MD – DrMikeSevilla.com

3. http://www.familypracticesalem.org

4. http://DrMikeSevilla.com

9. Purpose Driven Business
“There are two types of entrepreneurs in the
community….
One, they just want to get rich, and that’s ok.
The other side is people who actually want to
enact change in the world”

10. Why Purpose Driven Business?
91% of Millennials would switch brands to
one associated with a cause
6 out of 10 Millennials said a sense of
purpose is part of the reason they chose to
work for their employer

11. Why Purpose Driven Business?
Aligns leaders and team members around a common
purpose, mission, and culture
Attracts the right type of customers, employees,
partners, and investors who believe in your values
Motivates you and your team to be more productive

19. Thank You!
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