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Business  Overview
Cause  Building Blocks
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target   ONE HOPE Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],ONE HOPE Purchasers
The  Effect of Cause Marketing ,[object Object],*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone   onehttp://marketingtowomenonline.typepad **Fenton, CSR Newswire 11/17/2008 ,[object Object],82%  of consumers say they are not as price sensitive if they know there is a cause behind their purchase. ,[object Object]
Success  with Causes ,[object Object],[object Object],[object Object],[object Object]
Health  of the Wine Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Founding  Team ,[object Object]
Executive  Management- Wine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  Wine
Packaging  That Tells the Story ,[object Object]
In-Store  Display ,[object Object]
One  is a  Big  Number ONEHOPE . One in Two Hundred People. ONEHOPE . One in Eight Women. ONEHOPE . One in One Hundred & Fifty Children. ONEHOPE . One Tree Planted. ONEHOPE . One Nation.
Wine  Partners ,[object Object],[object Object],[object Object],[object Object],“ We know that people will try our product the first time because of the cause, but it’s the wine in the bottle that makes us a sustainable brand and brings them back to buy a case. “
Distribution  Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current  Retail Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hawaii California  (in & out program) North Carolina North Carolina North Carolina Select Restaurants : Hotels Include :
ONE HOPE Corporate Partnerships ,[object Object],ONE HOPE C.E.O. Jake Kloberdanz with numerous Medal of Honor Recipients Delivered a case of wine to Obama All surviving medal of Honor recipients
Offline  Marketing; No Cost (Print) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Offline  Marketing; No Cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future T.V. Radio Press Ellen Show Oprah The Today Show Tyra Banks Show The Big Idea Daily Show Colbert Report
Offline  Marketing
Celebrities  Supporting  ONE HOPE
Online  Marketing ,[object Object],Fans: 10,482 Followers: 8,320
Planned  Milestones with the Brand ,[object Object],[object Object],2 Year Goals Expand into our Napa reserve grade with the Mondavis. Expand into other products in beverage industry (water,etc.) Expand into licensing the brand to other premier consumer products companies. Expand into other consumer products whose target consumer fits our brand. 5 Year Goals 200,000 cases. Valuation of $100MM for ONEHOPE Wine. Millions of dollars donated. Nationally recognized consumer product brand in stores.
Target  Raise ,[object Object],[object Object],[object Object],[object Object],[object Object],50%  of profits towards wells in Third World countries “ We give away half of our profits, but if we are two times as profitable, we grow two times as fast, and our team and the consumers are two times as inspired about our brand we think it’s a good cost-benefit”
Thank  You

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A. investment presentation 4 1-10