Some background information and results of Planon's social media usage, as well as some quick and simple tips to get more from your LinkedIn profile. http://planonsoftware.com/uk/contact/social-media/

1. 17-12-2014
Social media, added value for Sales
“Seven simple steps to improve your LinkedIn profile”
http://planonsoftware.com

2. Agenda
• Introduction to social media marketing
• How is Planon using social media?
• Social media results for Planon
• Seven simple steps to improve your LinkedIn profile

3. Introduction to ..... social media marketing
Santa sells?

4. Introduction to ..... social media marketing
Facebook thanks to the Dutch?
.... But let’s start with the basics ....

5. How Planon is using social media?
5
• We share content on
Planon’s LinkedIn
company page (over
2,000 followers) and in
the Planon group (560
members)

6. How Planon is using social media?
6
• We share content on
Planon’s LinkedIn
company page (over
2,000 followers) and in
the Planon group (560
members)
• We tweet to raise
awareness of our new
content and share
industry news (1,300
followers globally)

7. How Planon is using social media?
7
• We share content on
Planon’s LinkedIn company
page (over 2,000 followers)
and in the Planon group
(560 members)
• We tweet to raise
awareness of our new
content and share industry
news (1,300 followers
globally)
• We use Twitter to network
with industry peers (as well
as customers and prospects
where possible)

8. How Planon is using social media?
8
• We share content on Planon’s
LinkedIn company page (over
2,000 followers) and in the
Planon group (560 members)
• We tweet to promote our new
content and share industry
news (1,300 followers globally)
• We use Twitter to network with
industry peers (as well as
customers and prospects
where possible)
• We also follow competitors on
Twitter to see what they are
doing and saying

9. Social media results for Planon
• People are sharing our content through social media.
The record so far goes to Nico van Dijk with his
maintenance management blog that was shared 189 times
via LinkedIn in the US
9
Please note: This is
the WordPress
version of our blog,
which we have now
moved to
planonsoftware.com
so these counts have
changed

10. Social media results for Planon
10
0
500
1000
1500
2000
2500
Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14
The number of people following the Planon company page on
LinkedIn has grown from 1400 to over 2000 in the last year

11. Social media results for Planon. Continued...
11
0
100
200
300
400
500
600
700
800
900
1000
2013 (May-Nov) 2014 (May-Nov)
Activity on planonsoftware.com for people coming
from LinkedIn has doubled

12. Social media results for Planon. Continued...
12
0
200
400
600
800
1000
2013 2014 year to date 2015 target 2016 target
New leads coming from social media has almost doubled in
the last year.
Targets for 2015 and 2016 anticipate even bigger growth

13. Social media results for Planon. Continued...
13
Social media
26%
Other
74%
Of the 273 new contacts that downloaded the
2014 Gartner report, 26% came from social media

14. Seven simple steps to improve your LinkedIn profile
1. Switching off profile change notifications to avoid
spamming your network
Avoid LinkedIn emailing all of your connections every time
you make a change to your profile
14

15. Seven simple steps to improve your LinkedIn profile
2. Writing a great headline
An ideal headline should:
Contain keywords to help people find your profile
Communicate a benefit/reason to connect with you
Demonstrate expertise
Fit within the 120 character limit
15

16. Great LinkedIn Headlines
16

17. Great LinkedIn Headlines
17

18. Great LinkedIn Headlines
18

19. Seven simple steps to improve your LinkedIn profile
3. Writing the perfect summary
Similar to your headline, an ideal summary should:
Contain keywords to help people find your profile
Communicate a benefit/reason to connect with you
Demonstrate expertise
19

20. Seven simple steps to improve your LinkedIn profile
4. Making your profile URL user friendly
A user friendly URL looks more professional in email
signatures and on business cards etc.
20

21. Seven simple steps to improve your LinkedIn profile
5. Adding links to your profile to generate leads
Adding websites to your profile:
Provides valuable information/resources for your
connections
Helps improve our search engine ranking
21

22. Seven simple steps to improve your LinkedIn profile
6. Sharing content with your connections to demonstrate
expertise
Sharing content with your connections:
Positions you/Planon as an expert
Provides useful information/resources (that can generate
leads when sharing white papers, webinars etc)
Helps improve our search engine ranking
Keeps Planon front of mind for potential customers
22

23. Seven simple steps to improve your LinkedIn profile
7. Joining groups for customer, prospect and competitor
insights
Joining groups:
Can provide insight by looking at the questions people
ask and the content competitors share
Provides an opportunity to raise your personal/company
profile and expertise by responding to questions (in a
non-direct-sales way)
23

24. Next steps
What’s next?
The recording of this webinar as well as the slides with
full instructions for each of these steps will be circulated
Launching Revenue Cycle Analytics in Marketo to better
track the impact of social
Investing in social media advertising
Running further courses on engaging in social media,
using social media for research, and using LinkedIn’s
Sales navigator – any other topics people would like
covered?
I will circulate ‘How to Use Social Selling at every Stage
of the Buyer’s Journey’ white paper http://bit.ly/1tCZSll
24

25. Questions?
25
Image source: http://cdn3.dogomedia.com/pictures/9613/content/questionsfry-panique-questions.jpg?1327098220

26. 26

27. 1) Switching off profile change notifications
1. Go to linkedin.com and log in
2. Under ‘Profile’ in the dropdown menu choose ‘Edit
profile’
3. Click on ‘Notify your network?’ in the right hand column
and choose ‘No’
27

28. 2) Changing your headline
1. Edit your profile as per step one
2. Click on the pen icon next to your headline
3. Update your headline
4. Click ‘Save’
28

29. 3) Writing your summary
1. Edit your profile as per previous instructions
2. Click on ‘Edit’ next to your summary
3. Update your summary (you should get somebody to
proofread your summary to ensure you have no typos
or missed words etc)
4. Click ‘Save’
29

30. 4) Making your profile public
1. Edit your profile as per
previous instructions
2. Click on ‘Edit’ text next to
your profile’s URL
3. Choose which elements of
your profile you want to be
visible to all and click
‘Save’
4. You can also change the
web address of your profile
by clicking on the pen icon
next to your URL
30

31. 5) Adding websites to your profile
1. Edit your profile as per
previous instructions
2. Click on the ‘Edit
Contact Info’ button
3. Click on the pen icon
next to ‘Websites’
31

32. 5) Continued...
4. Choose ‘Other:’ instead of one of the predetermined website
options. This way you can name the link something more
engaging than ‘Company website’, for example ‘Planon
IWMS software’ or similar
32

33. 5) Continued...
5. As well as the company website, you can add links to the
blog or white papers and webinars that you think are of
particular interest to your connections
6. Click the ‘Save’ button when you are finished
33

34. 6) Sharing content with your connections
1. Visit planonsoftware.com and choose ‘Blog’ from the
‘Resources/Downloads’ dropdown
34

35. 6) Continued...
2. Choose a blog post you would like to share with your
connections and click on the LinkedIn share button
35

36. 6) Continued...
3. Add a ‘call to action’ type comment to the pop-up box
eg ‘Read this blog post to discover...’
4. Click on the ‘Share’ button
36

37. 7) Joining groups
1. On LinkedIn search for FMIS, IWMS, CAFM or similar phrase
related to our market using the search bar at the top of the page
2. On the results page choose ‘Groups’ from the left hand menu
37

38. 7) Continued...
3. Click on the ‘Join’ button to join the group
38

39. 7) Continued...
4. To avoid receiving too many emails, click on the word
‘here’ to adjust your group settings and change updates
to once a week instead of daily
39