A website redesign is not simply about updated visuals and cool graphics – it’s an opportunity to improve the functionality and search visibility of your brand.
Server side rendering in React can improve SEO and performance by allowing search engines to crawl pre-rendered content. It works by rendering the React components to HTML on the server prior to sending to the client, so search engines see the fully rendered page. This improves indexing and the user experience compared to client-side rendering, where search engines may only see an empty HTML skeleton. The document provides steps for implementing server-side rendering in a React app to gain these SEO and performance benefits.
The document outlines a 10-stage framework for search engine optimization. It includes stages for business assessment, keyword research, onsite optimization, content publishing and distribution, social references and visibility, inbound links, user behavior, and local visibility. The goal is to present an overview of the SEO process and how it can benefit businesses by acquiring new customers searching online.
Plan your website for a 10/10 score on SEOPreeti Kumar
You are starting to build a new website for your business or want to refresh your existing website in order to attract more traffic and drive set outcomes. The presentation covers -
1) Site Architecture & Navigation
2) User Experience for longer and better engagement
3) Basics of Conversion Optimisation in site design
Building modern intranets with share point communication sites aug 2018 kloudAsish Padhy
The Modern SharePoint Communication sites provide a responsive rich experience which makes them a great candidate for SharePoint Intranets. Along with it, the modern experience enriches the way content can be structured, tagged with metadata and curated by content owners. There are obvious limitations with the modern experience and will present few approaches to overcome these limitations. In this session, we will get a quick overview of Communication sites, and various advantages and limitations of the modern experience sites. In addition, we will look at how to map the old SharePoint structures in Classic sites to New experience and options to achieve that.
This document provides an overview of search engine optimization (SEO) fundamentals in 30 minutes or less. It discusses key SEO concepts like on-page optimization through keywords, titles, descriptions and content; off-page factors like link building and earning links; and how Google's algorithm updates like Panda and Penguin targeted low-quality content and manipulative linking practices. The goal of SEO is to optimize websites and pages to rank higher in organic search results.
This document provides a comprehensive list of SEO tasks and responsibilities. It includes on-page optimizations like meta tags and headings, off-page activities like link building, social media management, content creation and distribution. It also covers monitoring metrics and analyzing competitors. The goal of SEO is to make websites easily visible to users by implementing all of these ongoing tasks and staying up to date on the latest trends.
Design & Promote is an inbound marketing company based in Naperville, Illinois that helps clients increase online sales. They offer services such as website design, search engine optimization, content creation, social media strategy, and logo design. The document discusses search engine optimization topics like keyword research, content marketing, backlinks, and measuring results. It provides examples of setting up Google authorship and shows traffic data for websites with and without on-page SEO best practices.
Server side rendering in React can improve SEO and performance by allowing search engines to crawl pre-rendered content. It works by rendering the React components to HTML on the server prior to sending to the client, so search engines see the fully rendered page. This improves indexing and the user experience compared to client-side rendering, where search engines may only see an empty HTML skeleton. The document provides steps for implementing server-side rendering in a React app to gain these SEO and performance benefits.
The document outlines a 10-stage framework for search engine optimization. It includes stages for business assessment, keyword research, onsite optimization, content publishing and distribution, social references and visibility, inbound links, user behavior, and local visibility. The goal is to present an overview of the SEO process and how it can benefit businesses by acquiring new customers searching online.
Plan your website for a 10/10 score on SEOPreeti Kumar
You are starting to build a new website for your business or want to refresh your existing website in order to attract more traffic and drive set outcomes. The presentation covers -
1) Site Architecture & Navigation
2) User Experience for longer and better engagement
3) Basics of Conversion Optimisation in site design
Building modern intranets with share point communication sites aug 2018 kloudAsish Padhy
The Modern SharePoint Communication sites provide a responsive rich experience which makes them a great candidate for SharePoint Intranets. Along with it, the modern experience enriches the way content can be structured, tagged with metadata and curated by content owners. There are obvious limitations with the modern experience and will present few approaches to overcome these limitations. In this session, we will get a quick overview of Communication sites, and various advantages and limitations of the modern experience sites. In addition, we will look at how to map the old SharePoint structures in Classic sites to New experience and options to achieve that.
This document provides an overview of search engine optimization (SEO) fundamentals in 30 minutes or less. It discusses key SEO concepts like on-page optimization through keywords, titles, descriptions and content; off-page factors like link building and earning links; and how Google's algorithm updates like Panda and Penguin targeted low-quality content and manipulative linking practices. The goal of SEO is to optimize websites and pages to rank higher in organic search results.
This document provides a comprehensive list of SEO tasks and responsibilities. It includes on-page optimizations like meta tags and headings, off-page activities like link building, social media management, content creation and distribution. It also covers monitoring metrics and analyzing competitors. The goal of SEO is to make websites easily visible to users by implementing all of these ongoing tasks and staying up to date on the latest trends.
Design & Promote is an inbound marketing company based in Naperville, Illinois that helps clients increase online sales. They offer services such as website design, search engine optimization, content creation, social media strategy, and logo design. The document discusses search engine optimization topics like keyword research, content marketing, backlinks, and measuring results. It provides examples of setting up Google authorship and shows traffic data for websites with and without on-page SEO best practices.
Digital Sandip Academy is the best digital marketing institute in Ahmedabad,...ammarabbas16
We offer a range of industry focused digital marketing courses that will give you the practical skills to pursue your goals. The Digital Sandip Academy is led by Sandip Trivedi – the founder of Digital Sandip with experience of guiding 50k+ students in their journey of mastering the course of digital marketing.
The Digital Sandip Academy ensure the quality standards relating to course content, For more details visit our websitehttps://www.digitalsandipacademy.com/
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
This document summarizes a presentation about search engine optimization (SEO) strategies for fitness professionals. It discusses conducting keyword research, optimizing local SEO like Google Business profiles, focusing on organic SEO through quality content and backlinks, and tips for content creation. A case study is presented of a fitness business that improved its website, set up email marketing, launched Google Ads and SEO campaigns, and started niche sites to increase clients.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
This SEO activity plan outlines on-page and off-page optimization tasks including creating XML and HTML sitemaps, adding image alt tags and heading tags, improving local listings and profiles, social bookmarking, blogging, and forum posting to help a website improve its global rank, PageRank, and reach as its current PR quality is assessed as very weak.
Your Landing Page experience evaluates how good Google thinks a user's experience will be once the are on your landing page. So here are some tips on how you can improve the same.
The document provides tips for successfully redesigning a website. It discusses four key tips: 1) Audit the current website and protect key assets like content, links, and conversion tools. 2) Spend more resources on creating new content than on design. 3) Make it easy to run conversion experiments on landing pages. 4) Keep analytics and measurement simple focused on 3-5 key metrics. The overall goals of a redesign are to attract more visitors through content marketing, convert more visitors into leads and customers, and measure improvements in ROI.
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
Jason lax sap - from seo practitioner to seo evangelistBarry Schwartz
A website becomes too large for a single person to manage alone and requires sharing responsibilities with colleagues. Training others and establishing best practices for SEO allows for more original content creation, proper keyword targeting, and less effort on optimizations. It is important to align SEO efforts with organizational goals and prioritize high ROI tasks over putting out fires to effectively lead the organization.
This document outlines digital marketing services including search engine optimization, website design and development, content marketing, social media marketing, email marketing, and video promotion. Key services include improving SEO rankings through keyword and content optimization, increasing traffic and leads through content sharing and reporting, content writing, social media management across platforms like Facebook, Twitter, LinkedIn and Pinterest, and implementing email marketing campaigns with personalized content to increase conversions. The overall goal is to increase online visibility, brand interactions, and drive leads through an integrated digital marketing approach.
The document outlines an SEO essentials presentation given to the Raleigh SEO Meetup Group. It discusses getting the website foundation right through optimizing page titles, descriptions, naming, indexing and fixing errors. It also covers on-site SEO through keywords, images and headings. Off-site SEO such as citations, links and profiles is examined. Beyond essentials includes dynamic content, reviews and automation. The presentation emphasizes building expertise, authority and trust with Google and users.
Corey Morris' 2018 Wordcamp KC presentation sharing the checklist and details for what to do when launching (or relaunching) a website to preserve and/or optimize organic search (aka SEO)
This document provides a guide to effective SEO techniques. It notes that Google handles 3 billion daily searches and that most searchers don't view results past the first page, so it is important to rank highly for target keywords. It recommends publishing original, compelling content; creating an authoritative site in your niche; optimizing for users, not just crawlers; and using tools like XML sitemaps and Webmaster Tools to help crawlers find content. Proper keyword research, internal linking, and getting natural, quality backlinks are also emphasized.
A key point to good website design principles is to remember that a quality web site should be modeled around what it intends to accomplish. The 5 secrets to good web design principles include your meta data and keywords, content, having a video on your site, having an offer and call to action, having a form on you web site, and tracking your results.
This document provides an overview of digital marketing best practices for law firms, including search engine optimization (SEO) strategies. It discusses optimizing Google Ads campaigns, developing high-quality content, implementing technical SEO tactics like site speed optimization, building links through community involvement and thought leadership, managing Google My Business profiles, and leveraging online reviews. The goal is to establish online authority and visibility in order to attract new clients through organic and paid search results.
This document provides an overview of search engine optimization (SEO) and how to optimize a website for SEO. It discusses how search engines work, the importance of organic search traffic, and the on-page and off-page techniques involved in an SEO process. This includes researching keywords, optimizing page content, building internal and external links, analyzing results, and continually improving the site to maintain search engine rankings over time against competing websites. The goal of SEO is to increase organic search traffic and visibility in order to drive more visitors, leads, sales, and revenue for a business.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
SEO 2014 Content Marketing & Reporting IdeasDrew Griffiths
The document provides an overview of key considerations for effective SEO reporting, content marketing strategies, technical SEO best practices, and building authority and influence online. It recommends agreeing on key performance indicators, using tools like Google Analytics and Majestic SEO for reporting, creating high-quality content like long-form articles and interviews to attract links, optimizing pages for technical SEO issues, and using strategies like author profiles and guest posting to build authority.
Digital Sandip Academy is the best digital marketing institute in Ahmedabad,...ammarabbas16
We offer a range of industry focused digital marketing courses that will give you the practical skills to pursue your goals. The Digital Sandip Academy is led by Sandip Trivedi – the founder of Digital Sandip with experience of guiding 50k+ students in their journey of mastering the course of digital marketing.
The Digital Sandip Academy ensure the quality standards relating to course content, For more details visit our websitehttps://www.digitalsandipacademy.com/
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
This document summarizes a presentation about search engine optimization (SEO) strategies for fitness professionals. It discusses conducting keyword research, optimizing local SEO like Google Business profiles, focusing on organic SEO through quality content and backlinks, and tips for content creation. A case study is presented of a fitness business that improved its website, set up email marketing, launched Google Ads and SEO campaigns, and started niche sites to increase clients.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
This SEO activity plan outlines on-page and off-page optimization tasks including creating XML and HTML sitemaps, adding image alt tags and heading tags, improving local listings and profiles, social bookmarking, blogging, and forum posting to help a website improve its global rank, PageRank, and reach as its current PR quality is assessed as very weak.
Your Landing Page experience evaluates how good Google thinks a user's experience will be once the are on your landing page. So here are some tips on how you can improve the same.
The document provides tips for successfully redesigning a website. It discusses four key tips: 1) Audit the current website and protect key assets like content, links, and conversion tools. 2) Spend more resources on creating new content than on design. 3) Make it easy to run conversion experiments on landing pages. 4) Keep analytics and measurement simple focused on 3-5 key metrics. The overall goals of a redesign are to attract more visitors through content marketing, convert more visitors into leads and customers, and measure improvements in ROI.
SEO - OnPage Optimization - Digital MarketingNeeraj Reddy
OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course
Jason lax sap - from seo practitioner to seo evangelistBarry Schwartz
A website becomes too large for a single person to manage alone and requires sharing responsibilities with colleagues. Training others and establishing best practices for SEO allows for more original content creation, proper keyword targeting, and less effort on optimizations. It is important to align SEO efforts with organizational goals and prioritize high ROI tasks over putting out fires to effectively lead the organization.
This document outlines digital marketing services including search engine optimization, website design and development, content marketing, social media marketing, email marketing, and video promotion. Key services include improving SEO rankings through keyword and content optimization, increasing traffic and leads through content sharing and reporting, content writing, social media management across platforms like Facebook, Twitter, LinkedIn and Pinterest, and implementing email marketing campaigns with personalized content to increase conversions. The overall goal is to increase online visibility, brand interactions, and drive leads through an integrated digital marketing approach.
The document outlines an SEO essentials presentation given to the Raleigh SEO Meetup Group. It discusses getting the website foundation right through optimizing page titles, descriptions, naming, indexing and fixing errors. It also covers on-site SEO through keywords, images and headings. Off-site SEO such as citations, links and profiles is examined. Beyond essentials includes dynamic content, reviews and automation. The presentation emphasizes building expertise, authority and trust with Google and users.
Corey Morris' 2018 Wordcamp KC presentation sharing the checklist and details for what to do when launching (or relaunching) a website to preserve and/or optimize organic search (aka SEO)
This document provides a guide to effective SEO techniques. It notes that Google handles 3 billion daily searches and that most searchers don't view results past the first page, so it is important to rank highly for target keywords. It recommends publishing original, compelling content; creating an authoritative site in your niche; optimizing for users, not just crawlers; and using tools like XML sitemaps and Webmaster Tools to help crawlers find content. Proper keyword research, internal linking, and getting natural, quality backlinks are also emphasized.
A key point to good website design principles is to remember that a quality web site should be modeled around what it intends to accomplish. The 5 secrets to good web design principles include your meta data and keywords, content, having a video on your site, having an offer and call to action, having a form on you web site, and tracking your results.
This document provides an overview of digital marketing best practices for law firms, including search engine optimization (SEO) strategies. It discusses optimizing Google Ads campaigns, developing high-quality content, implementing technical SEO tactics like site speed optimization, building links through community involvement and thought leadership, managing Google My Business profiles, and leveraging online reviews. The goal is to establish online authority and visibility in order to attract new clients through organic and paid search results.
This document provides an overview of search engine optimization (SEO) and how to optimize a website for SEO. It discusses how search engines work, the importance of organic search traffic, and the on-page and off-page techniques involved in an SEO process. This includes researching keywords, optimizing page content, building internal and external links, analyzing results, and continually improving the site to maintain search engine rankings over time against competing websites. The goal of SEO is to increase organic search traffic and visibility in order to drive more visitors, leads, sales, and revenue for a business.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
SEO 2014 Content Marketing & Reporting IdeasDrew Griffiths
The document provides an overview of key considerations for effective SEO reporting, content marketing strategies, technical SEO best practices, and building authority and influence online. It recommends agreeing on key performance indicators, using tools like Google Analytics and Majestic SEO for reporting, creating high-quality content like long-form articles and interviews to attract links, optimizing pages for technical SEO issues, and using strategies like author profiles and guest posting to build authority.
This document discusses search engine optimization (SEO) and email marketing strategies for startups and small businesses. It covers key SEO topics like on-page optimization, link building, and local SEO. It also provides a brief overview of email marketing platforms like MailChimp and aWeber and strategies for leveraging email subscribers through social media, blog posts, and paid ads. The document recommends affordable marketing packages for small businesses looking to get started with digital marketing.
Boca chamber seo and local seo - jeff kleinBocaChamber
Jeff Klein gave a presentation on search engine optimization (SEO) and local SEO. He discussed that SEO is the process of improving website visibility in organic search results through on-page optimization like keyword research, meta tags, and internal linking, and off-page optimization like building links from other sites. For local SEO, he emphasized the importance of claiming and optimizing business listings on Google+, Bing, and Yahoo Local since most local searches now happen online rather than in phone books. He provided tips for local businesses to get started with local SEO and track their online presence and customer reviews.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which includes on-page optimization like meta tags and off-page optimization like backlinks.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as social advertising.
3) SEM including setting up search ad campaigns on Google Ads and Bing Ads as well as optimizing bids and keywords.
4) Additional services mentioned include banner ads, display ads and video ads on YouTube, as well as strategies for optimizing quality score and increasing engagement across social media platforms.
The document discusses how search engine algorithms have changed, requiring companies to adopt new SEO strategies. It outlines tips for companies to increase their SEO visibility in this new landscape ("SEO 3.0") including optimizing social media presence, local listings, website content/images, and claiming profiles on sites like Google+. The key is taking a holistic approach across online platforms to provide engaging, shareable content for users.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
How to Optimize SEO of a B2B Website.pdfMark Sekula
The document outlines 10 ways to optimize the SEO of a B2B website, including conducting keyword research and incorporating keywords throughout content; optimizing on-page elements like titles, descriptions and URLs; creating quality, engaging content; building high-quality backlinks; ensuring a mobile-friendly design; focusing on technical SEO; optimizing for local search if applicable; enhancing the user experience; using analytics to monitor performance; and staying up-to-date with SEO best practices. Implementing these strategies can improve a B2B website's visibility, organic traffic and lead generation.
In today's digital age, having a strong online presence is important for businesses to thrive. With millions of websites competing for attention, search engine optimization (SEO) has become indispensable. However, navigating the complex world of SEO can be …
To know more: - https://www.eglogics.com/seo-company-india/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Optimization Checklist You Need To Knowi-engage
In the vast world of the internet, standing out can be tough. But fear not! With the right SEO (Search Engine Optimization) checklist, you can make sure your website gets the attention it deserves. Whether you’re a seasoned pro or just starting, this guide will walk you through the essentials step by step. SEO is not a one-time endeavor but an ongoing journey of optimization and adaptation to ever-evolving search algorithms and user behaviors. Stay vigilant, stay informed, and reap the rewards of a finely-tuned SEO strategy that drives sustainable organic growth and visibility for your website.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
SEO for recruitment career microsite and beyond gi group v1S.P.CHATELAIN LTD
This document provides guidance on SEO strategies for recruitment websites. It discusses setting SEO goals and KPIs focused on traffic and rankings. Key factors for SEO success include having relevant content and links from authoritative websites. The document recommends optimizing the site structure and content for keywords, as well as managing expired job listings. It also provides tips for utilizing features like Google for Jobs, featured snippets, and voice search to help candidates find jobs.
Similar to Redesigning Your Website for Your Content Marketing Strategy (20)
Plan ahead by developing a strategy for promoting your message and products at the show. Start networking with relevant media contacts well before the event to schedule interviews. Be prepared to effectively present your company and answer media questions on the show floor to avoid misrepresenting your brand. Run an online social media campaign alongside your onsite efforts to engage consumers who can't attend. Follow up with media contacts after the show to ensure your messaging stands out amid the overwhelming activity at the event.
lotus823 Foursquare Best Practices Guide 2013lotus823
Foursquare is a mobile app that allows users to check-in at locations and share their location with friends. Businesses can claim a listing on Foursquare to provide information and run special promotions. The document provides best practices for businesses using Foursquare, including claiming the business, listing basic details, engaging customers with rewards, sharing photos and updates, and encouraging reviews. It also notes things to avoid like unprofitable promotions and ignoring analytics or the top customer.
The document discusses the evolution of SEO from a focus on keywords and links to a more integrated marketing approach in 2014. It notes that previously SEO involved keyword stuffing, optimizing anchor text, and accumulating links, but that in 2014, successful SEO requires creating relevant content, using authorship tags, engaging on social media, and building relationships as part of an integrated digital marketing strategy. The goal is to leverage different online marketing channels together to create synergy and help brands rise above the noise.
Google+ - Overview, Best Practices and Checklistlotus823
Google+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos. lotus823 has compiled their best practices and a checklist to pretty your Google+ presence.
Top 3 social media strategies your brand is missinglotus823
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
LinkedIn Guide - Overview, Best Practices and Checklistslotus823
LinkedIn allows users to build their professional network and engage with other professionals. It provides an inside look at companies and their products, opportunities to connect with colleagues, industry insights, and employment opportunities. To succeed on LinkedIn, companies should establish their presence by telling their story, attract followers by leveraging communities and creating employee profiles, and engage followers through regular status updates and content sharing. Best practices include targeting conversations to specific audiences, actively engaging with followers, and sharing viral content with calls to action. Regular status updates and unique content keep followers engaged.
Integrated Marketing Strategy Matters To Your Brandlotus823
An integrated marketing strategy is important to your company's brand. David Hernandez, managing partner of lotus823, discusses why it is important for brand to use an integrated marketing approach combining PR, SEM and SM strategies.
3. Key Principle
Redesigning a website is an opportunity for a brand or company to
upgrade the aesthetics and functionality of its home on the web.
While updating a website’s visual appeal, a redesign gives SEO’s
a chance to ‘look under the hood’ and retool the SEO qualities of a
website to turn site visitors into paying customers.
4. SEO Stages of Redesign process
Research and Planning
Content Creation and Implementation
Measurement
Refinement
5. Planning
Research
•
Market research and analytics trends - try to avoid re-launch during high traffic
periods or industry related events
•
Benchmark existing data
Site Design
•
Responsive, Adaptive – mobile friendly
Add analytics accounts
•
Apply Google Analytics UA code(s)
•
Google Webmaster Tools, Bing Webmaster Tools
•
Ecommerce tracking, heat mapping, etc.
Install robots.txt code and sitemap.xml code
•
Create sitemap if it does not yet exist
6. Planning
Map out site hierarchy/URL structure
•
Determine sub-domain vs. sub-folder structure
Link Redirect Strategy
•
Create backwards inventory of incoming links, assign
redirects where necessary
•
URL canonicalization
Keyword Research
Content Marketing Strategy
Establish Website/Blog KPI’s
7. Content Creation
Meta Data Creation
•
Create for all static webpages and blog page
Landing Page Optimization
•
Optimize all landing pages
•
Include high quality images with optimized KW alt tags
•
Link to in-page content
•
Ensure title tags and meta descriptions are within character limits
Homepage content
Introductory Blog Post
8. Content Creation - Blog
Determine publishing schedule
•
Publish at minimum one post per week
•
Establish ‘Time of Day, Day of The Week’ reporting in Google Analytics
Establish Google+ Authorship tags for all authors
•
Provides value to content in search results
Incorporate non-SEO items
•
YouTube embeds, Slideshare embeds, etc.
Social Media Sharing
•
Social shares are a signal of content quality, include social sharing options on
blog page
•
Enable blog comments
9. Measurement
A/B Testing
•
Real-time feedback on aesthetic, functionality, and
navigation
•
Execute full website analysis
•
Examine title tags and meta descriptions of all pages
•
Ensure all images and content is optimized
Use Webmaster tools
•
Check for crawl errors, 404’s, 500’s, etc.
•
Check for broken links with Xenu
•
Check page load times
10. Refinement - homepage
Optimize Homepage based on Feedback
•
Use service like Crazy Egg during A/B testing to heat
map homepage
Engaging Content Front and Center
Clear, Simple, Visually Appealing Layout
•
Focus on User Experience
Create Conversion Opportunity
•
Especially important for non-ecommerce sites
•
Email Capture
Incorporate Social Sharing Buttons
•
Social Media profile links
11. Key Takeaways
A website redesign is not just about updated visuals, it is an opportunity to improve the
functionality and search visibility of the site
All must collaborate and be involved from the beginning of the project – designers, developers,
SEOs, Social Media Managers, content writers, and sales teams.
A redesign is a good time to start fresh with new SEO approaches and tactics that were not tried
on an old site