Session 5, Van Loo

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CSR as Strategy?

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Session 5, Van Loo

  1. 1. CSR: practice what you preach Birgitta van Loon. In'tent Communicatie
  2. 2. Double learning process <ul><li>Companies develop CSR policies and how to implement this in their activities </li></ul><ul><li>Stakeholders and consumers have to learn how to handle, react and engage </li></ul>
  3. 3. <ul><li>80-90% of the pollution of Philips' product occurs while consumers use these products </li></ul><ul><li>The passion of CEOs Ben & Jerry stimulates and activates CSR both internally and externally </li></ul><ul><li>With 'kom op voor de Nederlandse groenten' Dutch glasshouse farmers engaged consumers in their CSR activities while educating them. </li></ul>
  4. 4. CSR communication: be good and tell but keep it simple Creating value Legitimacy Transparency Stakeholders New media Reporting (CSR) managers Education

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