Presentation of Hellas Marketing Services (English):
www.hellasmarketing.com/Hellas-Marketing-en.pdf
Ask from us, to inform you on how we could contribute with your company.
www.hellasmarketing.com
info@hellasmarketing.com
Webinar: Unwrapping the secrets to holiday success with NostoNosto
Find out how you can tackle your area specific Q4 challenges to succeed during the holiday period and beyond using Nosto. This is a Nosto customer exclusive webinar hosted by our UK & Ireland customer success manager Rabia Qureshi and our Nordics customer success manager Masoud Panshiri.
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Presentation of Hellas Marketing Services (English):
www.hellasmarketing.com/Hellas-Marketing-en.pdf
Ask from us, to inform you on how we could contribute with your company.
www.hellasmarketing.com
info@hellasmarketing.com
Webinar: Unwrapping the secrets to holiday success with NostoNosto
Find out how you can tackle your area specific Q4 challenges to succeed during the holiday period and beyond using Nosto. This is a Nosto customer exclusive webinar hosted by our UK & Ireland customer success manager Rabia Qureshi and our Nordics customer success manager Masoud Panshiri.
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
Digital Marketing Training Course is an advanced training program for Commerce and management professionals to learn the art of managing the different dynamics of an organisation
Viber experience and process to optimize influencers marketing (between 2015 to 2017). How we overcame the challenge of tracking and What we have learned throughout the process; making our cost of acquisition from influencers similar to the traditional paid direct response channels.
Dynamic Search Ads (DSA) has been around for several years saving advertisers time and money while helping capture the growing unique online searches. Is there more to DSA? Find out how ForRent.com is maximizing dynamic search ads to drive better efficiencies, scale, relevance and more conversions.
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
7 tips to boost digital advertising ROIHassan Khan
This session will cover topics like creative ad formats, conversions tracking, targeting and re-targeting, rotation & optimization, reach & frequency, performance measurement, data verification and programmatic buying - via Sizmek.
This will be an ideal opportunity for Brand Managers, Digital Media/Marketing Managers, Creative Managers and Media Planners to explore opportunities to utilize their digital ad spend more effectively.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Top 5 PPC #Fails + Paid Social Advertising OpportunitiesBenjamin Lloyd
The title says it all. This presentation was delivered to the Seattle Interactive Conference (#SIC2014) by Ryan Campbell of Add3.
Ryan details the top 5 fails he sees when taking over PPC accounts for new clients. The presentation also includes best practices for PPC campaigns PLUS there's a bonus section about opportunities in paid social advertising.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
Digital Marketing Training Course is an advanced training program for Commerce and management professionals to learn the art of managing the different dynamics of an organisation
Viber experience and process to optimize influencers marketing (between 2015 to 2017). How we overcame the challenge of tracking and What we have learned throughout the process; making our cost of acquisition from influencers similar to the traditional paid direct response channels.
Dynamic Search Ads (DSA) has been around for several years saving advertisers time and money while helping capture the growing unique online searches. Is there more to DSA? Find out how ForRent.com is maximizing dynamic search ads to drive better efficiencies, scale, relevance and more conversions.
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
7 tips to boost digital advertising ROIHassan Khan
This session will cover topics like creative ad formats, conversions tracking, targeting and re-targeting, rotation & optimization, reach & frequency, performance measurement, data verification and programmatic buying - via Sizmek.
This will be an ideal opportunity for Brand Managers, Digital Media/Marketing Managers, Creative Managers and Media Planners to explore opportunities to utilize their digital ad spend more effectively.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Top 5 PPC #Fails + Paid Social Advertising OpportunitiesBenjamin Lloyd
The title says it all. This presentation was delivered to the Seattle Interactive Conference (#SIC2014) by Ryan Campbell of Add3.
Ryan details the top 5 fails he sees when taking over PPC accounts for new clients. The presentation also includes best practices for PPC campaigns PLUS there's a bonus section about opportunities in paid social advertising.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
Wake Up Your Website - Boston September 26 2013Ektron
JOE PULIZZI, Founder, Content Marketing Institute
BOB CANAWAY, Vice President, Marketing, Ektron
ED BOCCHINO, Project Manager, NorthPoint Digital
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Join Ektron to learn:
9 ways you can target anonymous and known visitors
How personas help you create better content, and target more effectively
Why connecting your CRM and Marketing Automation systems to your website helps you target content
How you can use personas to gain insights from web analytics
How to optimize digital experiences across desktops and mobile devices
Pubcon 2010 : How SMBs Can Use PR Campaigns to Grow Traffic - Guillaume BouchardiProspect Canada
PubCon Las Vegas is one of the most popular conference about Search, Social Media and Internet Marketing in the industry. Guillaume Bouchard participated to the session How SMBs Can Use PR Campaigns to Grow Traffic?
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.
Responsive Performance Marketing: how to drive super high engagement by responding to social and paid search consumer interaction and what the future of performance marketing looks like.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...iProspect Canada
Lorsqu’une entité entreprend de produire son propre contenu, l’un des premiers défis est celui de l’acquisition d’auditoire. Quels sont les outils et partenariats à mettre en place afin de trouver ses premiers lecteurs? Une fois cette étape franchie, comment optimiser son contenu et le diffuser efficacement parmi l’infinité des plateformes sur le web?
Guillaume Bouchard livrera des conseils pratiques afin comprendre comment toucher un auditoire à la fois large et pertinent.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité.
Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption.
Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailiProspect Canada
Les organisations dans le commerce du détail sont en perpétuel état de transformation et le numérique ne fait qu’accélérer ces transformations. Les détaillants doivent apprendre à comprendre, guider, influencer et gérer ces transformations. Pour ce faire, ils doivent façonner leur organisation afin qu’elle puisse apprendre mieux et plus rapidement que la compétition.
Alors que le marketing numérique donne désormais accès à une quantité infinie de données en temps réel, encore faut-il les bons outils, les bons processus et les bonnes personnes pour transformer ces données complexes en prises de décision éclairées.
Guillaume Bouchard, chef de la direction d’iProspect Canada, la plus grande agence de performance numérique au pays, vous guidera vers les meilleurs moyens pour que toute votre organisation, en commençant par votre équipe marketing, apprenne à être performante.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignoreriProspect Canada
Conférence donnée lors du Symposium de l'Association du Marketing Relationnel le 25 février dernier.
Téléchargez l'étude complète ici : http://www.iprospect.com/amr
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...iProspect Canada
Présenté par Benoît Chiasson, Vice-président, développement des affaires
et Sonia Allard, Directrice, marketing de iProspect Canada lors du RDV Marketing 2014.
Pour chaque entreprise, les consommateurs ne sont pas tous égaux. Certains, de par leur potentiel d’investissement ou d’influence, monopolisent davantage l’attention des marketers, qui se demandent comment obtenir leurs faveurs.
Ces consommateurs d’intérêt sont dispersés dans trois générations : la génération Y, la génération X et les bébés-boomers. À partir d’une étude réalisée par iProspect, Benoît Chiasson et Sonia Allard présenteront ce qui distingue et rassemble ces trois générations quant à leurs valeurs, attitudes, intérêts, activités médias et sphères d’influence.
L’objectif : établir une liste des meilleures pratiques à mettre en œuvre, convaincre ces consommateurs de choix, puis identifier les tactiques à éviter.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.iProspect Canada
Maxime Gaudreau, vice-président Innovation et performance numérique chez nvi nous présente comment bâtir une stratégie de contenu numérique durable en 6 étapes, afin d'assurer un maximum de visibilité numérique à son entreprise. Conférence présenté lors de la Journée Infopresse du 20 mars, "Marketing de contenu".
http://www.nvisolutions.com/fr
Le 6eme camp DoYouSEO tenu le 13 février 2013 chez nvi traite de l’anatomie d’une bonne landing page. Domenico Micheletti, notre expert UIUX a présenté quelques exemples et cas pratiques pour améliorer les taux de conversions.
L’importance de la performance numérique au sein d’un marketing mixiProspect Canada
Conférence de Guillaume Bouchard, président chez nvi, présentée à l'événement SUR LE WEB à Trois-Rivières, le 6 décembre 2012. Cette présentation aborde les sujets suivants:
- La place du numérique dans le marketing mix
- La performance numérique
- Le référencement organique (SEO)
- Le zoo de Google
- La notoriété
- Le référencement payant (PPC)
- Cas pratiques
Utilisation des medias sociaux dans une strategie de SEOiProspect Canada
Avec les dernières mises à jour de Google Panda et Penguin, il est clair que le travail du référenceur implique, plus que jamais, une veille constante des annonces officielles ainsi que du fonctionnement même des résultats de recherche. Développer une culture du changement est donc essentiel. Cristian Oana propose ici des outils et des pratiques à mettre en place pour réagir rapidement et efficacement.
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsiProspect Canada
Maxime Gaudreau propose des tactiques simples et concrètes qui vous permettront de vous distinguer en investissant votre énergie et vos budgets pour un maximum d’impact.
Social Media, Press Relations, & Brand ManagementiProspect Canada
Guillaume Bouchard's conference (PubCon2012) on the risks of social media proliferation without proper education and strategy. The talk aims to dispel the “hype” around social media—it’s a tool, not a miracle—by devaluing buzzwords, showcasing social media nightmares, and suggesting necessary precautions when integrating social media marketing into your company.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PPC beyond Search new ad formats, Display, Social at SES Chicago 2010
1. STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6
Pay-Per-Click Beyond Search:
New Ad Formats, Display, Social
SES CHICAGO 2010
1
2. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
TRADITIONAL PPC
2
Keyword Search
Information Seeking
4. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
USER INTENTION & WHAT PRODUCES THE AD
AdWords
(KW Search)
YouTube
(KW Search)
StumbleUpon
(Interest)
Facebook
(Demographics)
4
FUNFUN INFOINFO
FUNFUN INFOINFO
FUNFUN
FUNFUN
5. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
YOUTUBE PPC OVERVIEW
> Integrated with AdWords system
> Promoted Videos are the real PPC
> Appearing in Video Search Results
> Variable rate (CPC)
5
6. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
STUMBLEUPON PPC OVERVIEW
> User-Interest and Demographics Driven
> The Content Is The Ad
> Flat Rate ($0.05 per view)
6
8. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
TRADITIONAL PPC VS SOCIAL PPC
SO, WHAT’S DIFFERENT ABOUT SOCIAL PPC?
> Cheaper (Less Saturated)
> Not as immediately, active search targeted
> Potentially more demographically targeted
> More visual
> More shareable, intrinsically viral
8
9. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
ADDED SOCIAL VALUE
You are advertising on the sharing platform itself.
9
10. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
YOUTUBE STRATEGIES
> Interesting Content
• More than just a commercial
> Attractive Ad Text
• Encourage YouTube action (Subscribe, Video Response, Comments, etc.)
• Draw inspiration from (COPY) similar content and videos and their ads
> Keyword Research
• AdWords and YouTube keyword tools
• Understand the entertainment-seeking audience
• Auto-fill suggestions
• Other user tags as keywords
> Thumbnails
10
11. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
STUMBLEUPON STRATEGIES
> Interesting Content
• Get to know the site, satisfy the voters
• Don’t advertise the homepage of your product or service
• Content above the fold
> Promotion
• Organic support (get votes and positive reviews!)
> Response
• Monitor feedback (at least 60%)
• Adjust later campaigns in response to votes
> Don’t Abuse the System!
• NO: Duplicate submissions, incorrect categories, obvious ad buy tracking codes
in URLs, time-sensitive offers, affiliate marketing-driven pages, etc.
11
12. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
FACEBOOK STRATEGIES
> Attractive, Clickable Ads
• Draw inspiration from (COPY) ads advertising related products
• Change up the ad details regularly to keep the campaign fresh
• The more specific the targeted demographic, the better
• Maintain as high a CTR as possible
> Attractive Picture
> Impression Consideration
• Run ads at night
> Destination Page
• High quality, targeted landing page
• Make sure you track conversions
12
14. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
KEY SOCIAL AND TRADITIONAL PPC OVERLAP
> Methodology
> Tracking
• ROI
• Tweaks & Adjustments
> Quality Ad Copy
14
15. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
CONCLUDING NOTES & GENERAL STRATEGIES
> Know What You’re Getting Yourself Info
• More than with AdWords, you’ve started a conversation
• Damage Control
• Brand Monitoring
> Go Big. Combine!
• Multi-platform assault
• Overlapping social PPC
> Have fun!
15
16. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
MERCI!
16
> EMAIL GBOUCHARD@NVISOLUTIONS.COM
> NVI SITE NVISOLUTIONS.COM
> NVI BLOG (EN) NVISOLUTIONS.COM/BLOG
> NVI BLOG (FR) GO-REFERENCEMENT.ORG
Find us on Twitter (@NVI, @GuillaumeSEO) or Facebook
Editor's Notes
Because they are keyword search driven, they are highly targeted, and, as such, are highly competitive. For the rest of this presentation, AdWords will represent the traditional keyword search driven platform, since it’s not only the biggest, but connects to the social side.
Social users represent, for the most part, different intentions than search engine users.
For now, this just means that clearly the PPC approach will have to be different, since ads are being shown on social sites for completely different reasons than in Google SERPs.
More and more, YouTube is considered and used like a search engine. As such, it’s no surprise that Google acquired YouTube, and has built the YouTube ad placement system on top of the existing AdWords system. For now, StumbleUpon and Facebook users aren’t actively searching for anything in particular. Now, for a little more about ad-related user behaviour on each platform...
> Can build campaigns through YouTube alone or through the AdWords platform. In either case, you need a YouTube account and a Google account.
> Direct advertising on the YouTube homepage is typically for large campaigns and major branding operations. “Promoted Videos” represent the real PPC.
> See pic. Not unlike traditional PPC, ads on the right. Although ”promoted” sure sounds a lot less paid for than “Sponsored Links” as in normal PPC in SERPs... Note, “Featured Videos” (not shown here), which you may have seen before, are algorithmically-generated, and do not represent activity in the PPC system.
> Auction driven, like AdWords
> Explain how StumbleUpon basically works. Users install a toolbar and specify their areas of interest. Clicking on the Stumble button takes the user to a page submitted to StumbleUpon based on their interests and demographic information. Users up and down vote, and, based on what they like and how well content does within the SU network, users get shown highly rated and targeted content. Paid advertising fits within this system.
> This is not like FB or YT where people click on an ad to get taken to content. The ad purchase means users are taken directly to the content.
> Notice the thumbs up and the “Guillaume Bouchard likes” this under the North Social ad. This builds trust, and incites engagement, but is only possible with internal-pointing ads.
> When users put things they like into their information, they aren’t saying “show me ads that match my interests!” – they’re just filling out their profiles. This is unlike SU where they are saying what they like to see custom content (and the content is the ad).
> Growing popularity, but not at the AdWords scale
> But still a lot more targeted than a general banner on another content network, for the most part. Nothing’s better than search engine traffic, but that’s why it costs more. Social users are more passive, as far as their relationship with the ad is concerned. As shown in the fun VS info graphs, users are, for the most part, just participating on the social site and not seeking information.
> Can set ads by region on all three platforms, plus extra profile information useful for targeting that you don’t get with AdWords.
> Means that you have to get an art team more involved. Also means that the benefits are more branding-oriented.
> This can offer a great free advantage to boost results without paying for them (remember, SU even shows you how much organic participation and traffic you get, that you don’t pay for). This is good, but you have to earn it with better content. Users are on these sites to be entertained and engaged with each other, so the content has to be that much more entertaining and engaging.
Meaning you get more than what you paid for. If users like what you’ve done, they’re already where they need to be to share it with others and get more views for your money.
> Information rich content that is worth engaging with. Tools, blogs, videos, etc. Also add that the page should load quickly and well.
> Combine with a “natural” promotional campaign using a built contact list if the plan is to do this on a regular basis
> Can track votes, and also get a score. Publishers should pay attention to these numbers!
> Basically, it’s not a quick fix for shady sites. Remember that this is meant to seem like natural Stumble content, so the less it seems like an ad, the better.
> Might need to use multiple profiles to see all the variations, since they’re by demographic. For the second point, people use FB often enough that people are likely to see the same ads again and again. Increase odds of attracting a click using a variety of text and picture combinations.
> Straightforward, the better and more enticing the click, the more clicks you get. Nothing pale. Bright and/or dark colours.
> Keep bids low until after 5pm, then raise
Each social PPC platform offers detailed tracking data. Interactive map-driven performance stats in YouTube, engagement and interaction data in Facebook, paid and free view tracking in StumbleUpon, along with detailed demographic data in all three. If you’re linking externally, don’t forget to tag your URLs to pinpoint the origin as PPC to measure correctly! (applies most to FB)
> In regular and social PPC, it’s still a matter of picking your targets and setting your campaign, your daily, and your per click budgets
> You have to make sure it’s worth the money. This means monitoring each platform’s analytics, and tracking conversions against costs. Also it means trying to improve CTR on YouTube and Facebook, and ratings and feedback on StumbleUpon
> Again, to increase CTR and reduce costs, experiment with and put time into different high quality ad copy
> Make sure you’re ready for the conversations that follow. Be prepared to follow up with engagement with users that see the ads and discuss them, and be ready for damage control. Also, try to measure the effects of your campaigns with brand monitoring tools.
> First point, you’ll get more out of your branding effort if you hit multiple platforms at once. It makes measuring the effects of any one platform strategy trickier, but the overall effect will be greater. For the second point, you can combine platforms to, for example, promote a YouTube video (for which you’re buying YouTube PPC ads) on StumbleUpon. Or, use FB, YouTube (indirectly), and SU to drive traffic to a single external page, site, or microsite.
> It’s an opportunity to engage with potential customers or clients using content that’s more fun, on places where they are seeking entertainment.
> EMAIL [email_address]
> NVI SITE NVISOLUTIONS.COM
> NVI BLOG (EN) NVISOLUTIONS.COM/BLOG
> NVI BLOG (FR) GO-REFERENCEMENT.ORG
Find us on twitter @NVI or on facebook