HP announced Project Voyager, a multi-year initiative to transform the server industry through innovation. As part of this, HP introduced the ProLiant Gen8 servers which include over 150 design innovations focused on improved manageability, energy efficiency, and reliability. ProLiant Gen8 servers provide advantages for both customers and HP partners such as increased performance, lower costs, and new revenue opportunities. Analysts and customers have praised ProLiant Gen8 for these benefits.

2. Transforming the Server Industry in 100 Days
Project Moonshot
Delivering the future of
extreme low-energy
computing
Project Odyssey
Redefining the future of
mission-critical systems
Project Voyager
Redefining the
expectations and
economics of data
centers
Announced Nov. 1, 2011 Announced Nov. 22, 2011 Feb. 13, 2012

3. Introducing HP Project Voyager
A multi-year, multi-generational journey
Supply chain
IHV/ISV
ServiceONE
OEM
Architecture Ecosystem ProLiant Gen8 Portfolio

4. Competition playing catch-up to ProLiant Gen8
HP is transforming the economics and expectations of an industry
And beyond servers, to storage and
networking…and the Converged Cloud
ProLiant Gen8 others copy and imitate
IBM
CISCO
DELL

5. Customers and partners agree
“… Gen8 was designed with
Partner innovation in mind”
“Citigroup is
modernizing its
datacenters … and
saw strong test
results related to
platform
consolidation and
performance.“
“… HP proves once
more that they are the
technological leaders
and this is what we need
in our very demanding
environment.”
“.. we’ve seen a significant leap in the
performance of our critical applications”
“… we saw a doubling
of performance versus
our existing solution at a
similar price point. ”
“… cuts my hardware
investments in half”

6. Unprecedented press and analyst coverage
“… over 160 different upgrades and
new features .. Including automatic
updating of security patches that can
cut server provisioning time to 10
minutes …”
“Great focus on
measurable benefits
and HP
differentiation
…amazed by your
focus on benefits,
and innovation
…some really neat
things for channel
partners to build
services around…”
- Mark Fabbi
HP Watcher
“… an impressive suite of
offerings … one of the
most impressive
announcements from any
vendor...”
“.. incrementally more positive
on HP's ability to regain share in
the x86 server market…”
“…really impressed with
HP Server vision...”
-Rob Enderle, president
and principal The Enderle
Group
- John Furrier @Furrier
SiliconAngle
-Quentin Hardy
-Aaron Rakers
Stifel Nicolaus
“HP has hit the nail on the head with its new features”
-Tarun Bhasin

7. ProLiant Gen8 Advantages for HP Partners
Increase Customer Loyalty
Reach More
Customers
Sell Higher Value
w/o Incremental Resources
Secure Revenue StreamsIncrease MarginIncrease Revenue

8. Over 150 Design Innovations
Customer-inspired engineering
• Intelligent components built in
• Intuitive consistent design philosophy
• Hassle-free serviceability
Examples of customer-driven innovations in ProLiant Gen8 servers
Better Design Reduces Unplanned Downtime
HP Smart Socket
Addresses the leading
cause of motherboard
failures
HP Smart Drive
Do-not remove
LED addresses
the leading cause
of data loss due to
human error

9. Deliver Better Customer Experience
Focus on business discussions and not administrative tasks
Simplified provisioning,
troubleshooting, and software updates
Intuitive & configurable management system
eliminates tedious, time-consuming tasks
45%
Less startup steps
eliminated
5x
Faster problem
analysis
93%
Less downtime during
online updates
One-click systematically updates servers and blade infrastructures at the scale of your data center

10. HP ProLiant Gen8 Server Portfolio
HP ProLiant MicroServer
Affordable server
within reach of every
small business
HP ProLiant e-Series
Essential servers ideal for
everyday business needs
HP ProLiant p-Series
High-performance servers ideal for
more demanding applications
DL380 Family
Industry leading serviceability,
expandability and flexibility in
2U
DL360 Family
Optimized for size and storage.
Best-in-class compute and
storage in 1U
ML350 Family
Essential
performance
with versatility
and room
to grow
HP ProLiant Blades 400
Ideal balance of performance,
density, and efficiency for
enterprise applications
Ready to help your business grow…and grow easily with your business

11. Blades and Cloud
One Converged Infrastructure from Client to Cloud
1st highly optimized
solution for Client
Virtualization
#1 SMB blade,
Optimized for the
“undatacenter”
#1 Blade
for Enterprise
Data Centers
#1 platform on
Top 500 list
for HPC
1st Mission Critical
Converged
Infrastructure
Most complete,
open, integrated
system for Cloud
6 million
Insight Management
licenses
2.7 million
Blades shipped - more than
Dell, IBM, and Cisco combined!
5 million
Virtual Connect ports
delivered
#1 in Blades
In market share
and revenue

13. Protection & growth for you and your customer’s investment
HP Provides the Best Path to the Cloud
HP VirtualSystem
Virtual/utility storage, VMs, and
management
HP BladeSystem
Industry’s leading modular architecture
and virtual connectivity
HP CloudSystem
Automation, orchestration, and
service management

14. X86 Server SMB TAM & Market Share
SMB Market Overview
X86 server WW SMB 2012 TAM is $15B with an expected CAGR of 4.1%
over the next three years
X86 server WW SMB 2012 TAM represents 40% of the TOTAL TAM
WW HP x86 server all segments Market Share is 34% (2,768,189 units);
WW HP x86 server SMB Market Share is 37% (1,535,233 units)
55% of HPx86 server units were sold to companies with less than a
thousand employees
$14,840
$15,383
$16,103
$16,742
$13,500
$14,000
$14,500
$15,000
$15,500
$16,000
$16,500
$17,000
2011 2012 2013 2014
x86 Server WW SMB TAM
x86 Server
4.1%
CAGR 4.1%
Source: IPR/ EB Segment x Channel Model -2H11 Update- Final-Nov-21-11. EB Segment x Channel worksheet.Source: IDC WW x86 ServerTracker_FinalHistoricalPivot_2011Q4_HP
x86 Server WW SMB Market ShareUnits
0
500,000
1,000,000
1,500,000
2,000,000
2007 2008 2009 2010 2011
Cisco Dell Fujitsu Hewlett-Packard IBM
37%
27%
11%
3%
2%
40%
44%
16%
2012 WW All segments x86 Server Revenue M$38,836
SMB (<1000 Emps) x86
Server
Enterprise (>= 1000
Emps) x86 Server
Public (Gov/Edu) x86
Server
$6,294
$15,383
$17,159
Source: IPR/ EB Segment x Channel Model -2H11 Update- Final-Nov-21-11. EB Segment x Channel worksheet.

15. HP iQuote
HP iQuote is a cloud browser-based application
built to deliver error free quotations with real time
information from distributor’s stock availability,
maximizing each sales opportunity.
HP iQuote portfolio includes:
 ESSN Volume BTO
 ISS ProLiant, HP Storage, HP Networking
 PSG Commercial
 Notebooks, Desktops, Workstations
 IPG Current and EOL Printers

16. iQuote simplifies selling HP products
iQuote is HP’s exclusive in-channel cloud service for sales configuration and quoting
Sell
Additional
Options
Quoted
Current
Approach
Increased
Revenue
Opportunity
Pitch
SellMore
PitchMore
Compelling features
• Real-time buy-price & stock levels
• Automatic pricing & incentive
• Buy-now capability
iQuote makes it easier to maximize sales
• With incremental quotes & attach options built into them
have an increased revenue opportunity
iQuote provides a consistent and better end-to-end experience
• One interface, regardless of distributor, regardless of HP product family
• Transactional focus for quick decision making and selling
• Simplified access to frequently used workflows, products and pricing

17. iQuote super-charges ecommerce capability
1. iQuote is simple and easy to access
• By distributor’s sales teams
• By resellers with access thru distributor’s website
2. Quotes built fast & accurate online
• Reduced burden on technical presales team
3. Purchased via ecommerce system
• Validated orders sent to shopping cart
Web Site
iQuote
Distributor Instance
Real-time Stock/Price
Shopping Cart Integration
Reseller
Sales / Pre-sales
Team
 $
 $
 $

18. HP iQuote Growth & Adoption
Now expanding to Latin America, Canada & further into Europe
Total WW Quotes1,000 Quotes/Day
Milestone Reached
May 17th, 2012
One US distributor creates over 7,500
quotes/month
Up to 64% of quotes created externally
by resellers

19. ProLiant Gen8 Advantages for the HP Channel
Technology innovations that drive business results
Increase Customer
Loyalty
Reach More
Customers in a unique
way
Sell Higher Value
w/o Incremental
Resources

20. Some comparison between
Hp Proliant & its competitors
servers

21. HP is redefining ‘entry’ as ‘essential’
•Hot Plug : Hard Drives and Fans*
•Intelligent Provisioning
•Common slot power supplies
•HP iLO Management Engine, Insight
Control
•Smart Storage (RAID 5,6,ADM)
•HP BIOS
ProLiant 300 e-Series
Gen8
ProLiant 300 ‘essential’ Series

22. ProLiant e-Series Dell entry IBM entry Fujitsu entry
Ease of use
HP Smart Socket guide1
   
HP SmartMemory    
Storage (std.)
HP SmartDrives    
FBWC (flashed based caching) up to 2GB DDR3-1333MHz up to 1GB up to 1GB up to 1GB BBWC
Embedded Management
HP iLO Management Engine (iLO
4)
iDRAC Basic Integrated Mgmt Module II
C-Series Integrated Mgmt
Controller
Intelligent Provisioning (Standard)    
Active Health System    
Agentless Management    
Cloud-based Management HP Insight Management 7 None None None
HP Insight Control (agentless)    
HP Insight Online    
Advanced Power & Cooling
3D Sea of Sensors    
HP ProLiant e-Series vs. Competition
How HP ProLiant redefined essential servers
Included on all e-Series 2P Towers and Rack servers

23. HP ProLiant DL380e Gen8
server
•Enterprise RAID ready
•2X the storage capacity
•2X networking bandwidth
•Core lifecycle management built-
in
•Hot-plug power standard
Price optimized for business needs
 Helping you deliver the best value on the market
Net ~$ 100 Savings over the Dell
configuration
Entry Smart BuyDell R520
$1299*
$960*
Hot-Plug
Power
Core Mgmt
2 Port NIC
$1397*

24. 10 Marquee features in ProLiant Gen8
Elegant System Design Smart
Socket Guide to eliminate bent pins,
designed-in quality throughout
Active Health 1600+ System Level
Parameter monitoring for 5x faster
provisioning
Intelligent Provisioning with early
video & agentless management—45%
fewer steps for 3x faster deployment
Smart Memory faster throughput with
less power & advanced error detection
Smart Storage Smart drive carriers
& solid state optimized
Thermal Discovery Services pinpoint
precision with 3D Sea of Sensors
Power Discovery Services 10% power
savings with Platinum Plus Power Supplies
Location Discovery Services
automated inventory & workload tracking
Smart Update Manager Sequence, stage &
schedule consistent updates across 100’s of
servers at once—69% less admin time
Insight Online Cloud-based portal—
anywhere, anytime, any-device access to
track warranty/support
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

25. • General purpose applications, storage servers
• Essential compute and dense storage environments
• Web Infrastructure & other workloads where storage
upgradability is critical
Compute and storage, ideal for essential data center needs
HP ProLiant DL380e Gen8 (2P 2U)
• Industry leading storage capacity*
• Balanced price performance server*
• Flexible design and options to upgrade*
• Initial interline pricing to ProLiant DL380p Gen8
• Starting list price $1,859 (hp.com)*
• Dense storage capacity over ProLiant DL380p Gen8*
• Dell R520 : ProLiant DL380e Gen8 offers more
storage capacity with a choice of controllers, more
slots and more ports.
• IBM X3630 M4 : ProLiant DL380e Gen8 offers
options and flexibility, smart technologies and
management.
• Handling Objections*
• Unmatched storage options 25(+2)SFF & 12(+2) LFF
drives with industry leading capacity.
• Supports up to 6 PCIe Slots & GPU support – beats
both Dell and IBM.
• More standard management features than either
Dell or IBM.
Intel® Xeon® E5-2400 up to 8
Cores @ 2.4GHz
12 DIMMs, up to 384GB
HP SmartMemory
Up to 27 SFF/14 LFF 27TB/42TB
with HP SmartDrives
HP Smart Array B320i/B120i
Controller
HP Ethernet 1Gb 4p 366i Adapter
6 PCIe slots (FH/HL, LP)
HP iLO Management Engine (iLO
4)
94% efficient redundant PS
3-1-1 warranty
Replaces DL180 G6
Key Competitive Advantages
CompetitionKey Selling Points
Ideal for…
Price Positioning

26. ProLiant DL380e Dell (R520) IBM (x3630) Cisco (C24)
Compute
Intel® Xeon® E5-2400 Series
4/6/8 Cores, PCIe 3.0
up to 6 available slot(s)
Intel® Xeon® E5-2400 Series
4/6/8 Cores, PCIe 3.0
up to 4 available slot(s)
Intel® Xeon® E5-2400 Series
4/6/8 Cores, PCIe 3.0
up to 5 available slot(s)
Intel® Xeon® E5-2400 Series
4/6/8 Cores, PCIe 3.0
up to 5 available slot(s)
HP Smart Socket guide    
Memory
(12) DDR3, up to 1600MHz
(384GB max)
(12) DDR3, up to 1600MHz
(384GB max)
(12) DDR3, up to 1600MHz
(192GB max)
(12) DDR3, up to 1600MHz
(192GB max)
HP SmartMemory    
Storage (std.)
Dynamic Smart Array B120i
27 SFF / 14
LFF max, HDD/SSD
PERC S110 (SW RAID)
8 SFF / 8 LFF max
SAS, SATA or SSD
0 SFF / 14
LFF max, HDD/SSD
24 SFF / 0
LFF max, HDD/SSD
HP SmartDrives    
FBWC up to 2GB DDR3-1333MHz up to 1GB up to 1GB up to 1GB BBWC
Networking HP Ethernet 1Gb 4-port 366i Adapter Broadcom® 5720 Dual Port 1Gb LOM
Intel I-350 Quad Port (2 ports enabled
std.)
2x1GbE
FlexibleLOM    
Embedded Management HP iLO Management Engine (iLO 4) iDRAC7 with Lifecycle Controller Systems Director
C-Series Integrated Management
Controller
Intelligent Provisioning    
Active Health System    
Agentless Management    
Cloud-based Management HP Insight Management 7 None None None
HP Insight Control (agentless)    
HP Insight Online    
Power & Cooling up to 94% Platinum Plus up to 96% Titanium up to 94% Platinum up to 94% Platinum
3D Sea of Sensors    
HP ProLiant DL380e Gen8 competitive
Compute and storage, ideal for essential datacenter needs

27. Full featured 1P tower with enterprise-class manageability
Introducing the HP ProLiant ML310e Gen8 v2
What’s new
• Latest Intel Xeon E3-1200v3 Series processors
• Dedicated iLO connection for faster and more secured data
transmission
• Windows Server 2012 compatibility
• Energy efficient ethernet network adapter
• Seamless network connectivity extending benefits of converged
infrastructure
8SFF Model
w/locking
bezel
4LFF Model

28. • Established businesses with remote branch offices
• File/print, web messaging and small vertical
applications or databases
 Full featured 1P tower with enterprise-class manageability
HP ProLiant ML310e Gen8 v2 (1P4U)
• Maximum system uptime and productivity with built-
in Gen8 innovations
• Industry leading management with HP iLO ME*
• Flexible options to meet changing business needs
• Standard 1-1-1 Warranty
• Starting list price $599 (hp.com)*
• Dell T110 II : ProLiant ML310e Gen8 v2 offers better
storage, smart technologies,* embedded
management.
• IBM x3100 M4 : ProLiant ML310e Gen8 v2 offers
network flexibility, smart technologies and
management.
• Handling objections*
• More standard management features than either
Dell or IBM. Dell’s iDRAC Express license starts at
$199.
• Supports LFF & SFF (SAS/SATA/SSD) drives to
meet both capacity and performance needs over
Dell and IBM.
• Greater storage capacity over IBM.
Intel® Xeon® E3-1200v3 up to 4 Cores
@ 3.5GHz
4 UDIMMs, up to 32GB
HP SmartMemory
Up to 8 SFF/4 LFF 9.6TB/16TB with
HP SmartDrives
HP Smart Array B120i Controller
HP Ethernet 1Gb 2p 332i Adapter
4 PCIe slots (2 PCIe x3, 2 PCIe x2)
HP iLO Management Engine (iLO 4)
85% non hot plug, not redundant;
92% efficiency redundant PS
1-1-1 warranty
System Insight Display
Optional HP PS1810 managed
switches
Replaces ML310e Gen8
Key Selling Points
Ideal for…
Price Positioning
Key Competitive Advantages
Competition

29. HP ProLiant ML310e Gen8 v2 Dell (T110 II) IBM (x3100)
Compute
Intel® Xeon® E3-1200v3 Series
2/4 Cores, PCIe 3.0
up to 4 available slot(s)
Intel® Xeon® E3-1200v2 Series
2/4 Cores, PCIe 2.0
up to 4 available slot(s)
Intel® Xeon® E3-1200v2 Series
2/4 Cores, PCIe 2.0
up to 4 available slot(s)
HP Smart Socket guide   
Memory
(4) DDR3, up to 1600MHz
(32GB max)
(4) DDR3, up to 1600MHz
(32GB max)
(4) DDR3, up to 1600MHz
(32GB max)
HP SmartMemory   
Storage (std.)
Dynamic Smart Array B120i
4 SFF / 2
LFF max, HDD/SSD
6 SFF / 4
LFF max, HDD/SSD
8 SFF / 4
LFF max, HDD/SSD
HP SmartDrives   
FBWC up to 2GB DDR3-1333MHz up to 0GB up to 256MB
Networking HP Ethernet 1Gb 2-port 332i Adapter 1 x 1GbE Integrated 2-port Gigabit Ethernet
FlexibleLOM   
Embedded Management HP iLO Management Engine (iLO 4) iDRAC6 with Lifecycle Controller Systems Director
Intelligent Provisioning   
Active Health System   
Agentless Management   
Cloud-based Management HP Insight Management 7 None None
HP Insight Control (agentless)   
HP Insight Online   
Power & Cooling up to 92% Gold up to 80% up to 85% Bronze
3D Sea of Sensors   
HP ProLiant ML310e Gen8 v2 competitive
Full featured 1P tower with enterprise-class manageability