This document discusses service syndication, which is the process of extending service delivery relationships between service providers. It describes a service syndication socket that defines relationships between service providers to syndicate services. The key aspects covered are identity management, service catalogs, resource management, quality of service, service proliferation across heterogeneous environments with multiple administrative domains using loose coupling and dynamic aggregation. Service syndication allows providers to resell or federate services from other providers while maintaining appropriate branding and support relationships.

1. Leveraging
Service Delivery frameworks
for Service Syndication
Service Syndication Socket: Extending Service Delivery for
defining service provider to service provider relationships
Michel Burger, Principal Architect Online Service, Microsoft
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2. Resource
The Services Network
Profile Service level Service
Service Context Service Identity
Network Mgmt Catalog Mgmt Mgmt Mgmt Mgmt Logic
Control •Identity Management
Layer
•Service Catalog
•Resource Management
•Quality of Service
Ring Tones Barnes &
Noble
MSNBC •Collaboration/Orchestration
Weather American
Service Office Live Express Fortune
Network Flight Cookie of ESPN
Meeting Tracker
eBay PayPal the Day
Layer
MapPoint Flight
Tracker
Amazon Ticket FedEx
Master
Web CNN
IPTV Napster
Hosting
Billing
Call Control
Office Live Music
eMail recognition Payment Order
Handling
Support
Presence Location SMS
•Services Proliferation
•Heterogeneous Environments
Network
Control •Multiple Administrative Domains
Layer
•Asynchronous Event based
OSS/BSS
•Loose Coupling
•Dynamic Aggregation
Network
Layer
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3. Microsoft Common Service Definition
SDF Service Definition
MetaData and Policy Information
How to interact with and consume this Service
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4. Software service supply chain
Software Services can be either be federated ( ) or syndicated ( )
Software Services description includes*:
service models : Configuration, Health, Usage, SLA
business policies : Data (ex: Settlement), Business Services(ex:1rst, 2nd tier support), Identity (ex:
Federation/Synch), Brand , Feature, Re-Syndication, Upgrade/Update…
Software Services ( or ) and Support services ( ) can be internal or external
SaaS ISV SaaS ISV SaaS ISV
federator federator federator
Business Support Business Support Business Support
Services Services Services
federatee federatee federatee
On-board
Service Syndicate On-board
Service Syndicate On-board
Service Syndicate
Provider A Provider B Provider C
syndicatee syndicator syndicatee syndicator syndicatee syndicator
Customer Customer Customer
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5. Scenario 1: Reselling a service
support.microsoft.com or support.syniciatee.com
support.synidcatee.microsoft.com
Mail Service
Depending of the Brand
Level Agreement the Depending of the Brand
experience can be Co- Level Agreement the
branded experience can be Co-
branded
thick client
Or
thin client
exchangeonline.microsoft.com or
exchangeonline.syndicatee.microsoft.com
Service Syndicate On-board
Service
Provider Provider
Syndicator Syndicatee
Depending of the Brand
Level Agreement the
experience can be Co-
branded
Syndicatee Mail Service (power by MSFT)
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6. Scenario 2: Reselling with Value-add (using Service Assembly)
Mail Service Syndicatee Service
Service Syndicate On-board
Service
Provider Provider
Small Business Bundle
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7. Software Services Supply Chain
Source Make Deliver
“on-board” “assemble” “deliver”
Add value to the sourced
services
(1) Internal (1) Configure (1) Direct
(2) External (2) (Co)Brand (2) Syndicate
(3) Federated (3) Package/Bundle
(4) Syndicated (4) Mashup
(5) Commercialize
An element of the supply chain
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8. Anatomy of a Service Provider
Presentation Plane
Data Plane
Systems Plane
Physical Plane
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9. Core Tenets Of a Service Delivery Infrastructure
Service Service Quality Service
Delivery Management Assurance
Service Resource Subscriber
Assembly Management Management
Service Service Level Order
Catalog Management Handling
Service Logic
Operational
/Aggregation Billing
Intelligence
Logic
Identity Customer
Management care
Profile
Management
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10. Service Delivery as a Syndication Socket
Service Provider
B
Service Provider
C
Service Provider
A
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11. Service Syndication Catalyst Example
Syndicated Service Creation Scenario
Product Manager
aggregates the new
combined product from
Product
the Functional Interfaces
Manager
Product
Service Catalog Portfolio
Management
Business
Provisioning processes
Business Support Systems Order Handling Conferencing aggregated from the
C3 Personal
Conferencing Management Interfaces
MICROSOFT BUSINESS Provisioning
Product Catalog
C4
C6 TELEFONICA BUSINESS C2
C1
Web Portal
Order Web Portal Service Assurance
Billing Service Web Portal
Handling
SBE Service Level Assurance
SBE Product Manager
Monitoring Operator View
Customer
Service Health Events
Service Service Level Monitoring Customer View
Catalog Session (Data,
Business
TELEFONICA SERVICE OPERATIONS
C8 Operator View
Services…)
Identity Resource
Management Management
C7 Faults and Performance Monitoring Service
Assurance
Operator C10
Service Level Profile Service Path Monitoring
Management Management Network Assurance
C5 TELEFONICA NETWORK OPERATIONS
SERVICE DELIVERY PLATFORM
C9 End-to-End Service
Agenda Video On Assurance / QoS aggregated
Live Meeting Demand
Service from the Service Assurance
WES Service Service
Interfaces
MICROSOFT ONLINE
TELEFONICA TECHNOLOGY AND SERVICES
SERVICE
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