Service intro 0713
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This document provides an overview of fMarketing's social media marketing services. It summarizes their 15 years of experience in social media and all-rounded social media services. It then outlines their content marketing strategies across various social media platforms including Facebook, Weibo, WeChat, forums, and offline marketing using public WiFi networks. It also discusses their e-commerce services like social websites, group buying platforms, online shopping carts on both websites and mobile. Finally, it shares some of fMarketing's client examples across various industries.
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Service intro 0713
- 2. Why fMarketing? Social Media Marketing Expert Over 15 years experience in social media All-rounded social media services Customer-oriented Tailor-made marketing plan depends on your business nature
- 3. Content Marketing Strategies • • • • • Facebook Marketing Weibo Marketing WeChat Marketing Forum Marketing Offline Markeitng (F – wifi) E-commerce platforms • • • • Social Website Group Buy Website Online Shopping Cart Mobile Shopping Cart
- 5. Facebook Marketing App Page Advertising • Invite Friend • Ecard • Photo Competition • Page Management • Page Setup + Design • Traditional Ad • Promoted Post Ad • Sponsored Story • • • Loyalty Program Game Others
- 6. App Others Loyalty Program Game Invite Friend Photo Competition Ecard Objectives • Raise brand awareness • Recruit fans • Increase brand exposure • Raise brand loyalty • Engage fans proactively, continuously • Build long term customer relationship • Collect fans’ information
- 7. Others FreeMAX Photo Competiti on Loyalty Program Webjet Game Café de Coral • Like 1st tier incentive • Invite friend further incentive • Several tiers to keep fans engaged Invite Friend Ecard
- 8. Others Letsbuy Photo Competiti on Loyalty Program Game AHQ Groupbuy Citywalk • Upload photos • Vote Invite Friend Ecard
- 9. Others Francfranc Photo Competiti on Loyalty Program Game Central/Central • Catch the timing of big festivals • Send ecard to friends • Invite friends to participate Invite Friend Ecard
- 10. Levi’s Pinball Game Others Invite Friend Photo Competiti on Loyalty Program Olympian City Photo Hunt Game Ecard MTM Card Matching Game • Flash • HTML5 • Diversified game type
- 11. Bonluxe Loyalty Program Others Photo Competiti on Loyalty Program Bandai One Piece Loyalty Program Game Gobuya Loyalty Program • Retain & engage fans • Encourage repeat visits • Increase brand loyalty Invite Friend Ecard
- 12. Others Bandai Q&A App Yuen Long Shopping Mall Voting App Invite Friend Photo Competitio n Loyalty Program Game nowTV Plug-in App Ecard
- 13. Page Management Timeline Posts Content Generation Feeds Publication (Wall Posts) Page Moderation Page • Liaise with client regarding page direction and content • Create Timeline Posts based on client direction • Topic research and content generation • Liaise with client for brand and promotional content • Publish feeds onto the Timeline • Publication of ad hoc feeds • Flexible response rate • Mon-Fri business hours only (crisis management out of hours)
- 14. Tmall DHC HK
- 15. Page Setup + Design Page • Facebook page setup • Cover photo design
- 17. Advertising Promoted Post Ad Promote through fan page Able to target specific segment (e.g. gender, age, industry)
- 18. One of fMarketing’s many pages: Advertising 38,000 fans >11,000,000 reachable audiences
- 19. Sponsored Story Target Facebook users around the world Appear on users’ News Feed Advertising
- 20. Ad by fMarketing Standard Facebook Ad Only on PC, but not mobile On mobile as well!
- 21. Advertisement Niche Targeting Function Use existing email list as the source of targeting Accurate targeting function Make good use of your budget
- 22. 1. Create Customer Audience Create an ad that’s targeted at current customers on your existing email list who aren’t currently Facebook fans to get them to like your Page.
- 23. 2. Create Lookalike Audience Lookalike audiences help you find the people who are most similar to the people in your customer audience based on fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.
- 24. 2. Create Lookalike Audience Similarity Greater Reach Include the top 1% of people in your selected country who are most similar to your custom audience Include the top 5% of people in your selected country that are similar to your custom audience Smaller reach, more precise match Bigger reach, less precise match
- 25. Weibo Marketing
- 26. Weibo Setup • Create Weibo • Apply for “V” Badge
- 27. Weibo Maintenance • Weibo Post • Reply Comment
- 28. Application(Inside Weibo) Left hand side tag inside Weibo
- 29. Application(Outside Weibo) App built in an external website http://mtm.uat.fmarketing.hk/game/ Use Weibo account to login
- 30. Advertisement Login Page Mobile Tips Banner Recommended Activity
- 31. Wechat Marketing
- 34. Forum Marketing
- 36. Why Forum Marketing? 隨著論壇普及化, 越來越多人利用論壇每天接收不同的資訊。 Forum Seeding 是 利 用 網 民 的 討 論 方 式 , 在 論 壇 滲 透 式 宣 傳 , 比 傳 統 的 Marketing宣傳方式更著重互動性, 更能令品牌宣傳融入大眾。
- 40. F-wifi • Free Wifi hotspot in your store • Build Database • • • Store customers’ information Huge database for future promotion Effective Marketing Tool • • Drive sales Divert offline traffic to online platform
- 41. F-wifi 1. Customer Connect to Wi-Fi 2. Social-Fi redirect the user to Register/Login 3. Customer login via Facebook (Collect customers’ data) 4. Customer click “Like” or “Follow” business’s Fanpage to use Free Internet Access
- 42. Social Website
- 43. • Make your website appear on three platforms • Maximize your online exposure
- 44. Content Update Update contents in one admin panel Updates automatically synchronized onto all platforms
- 46. Groupbuy
- 47. Simple Shopping process Select Products Proceed to check out Confirm Shipping details Payment Order Confirmat ion Page
- 48. Well Functioned Control Panel
- 49. Mobile Website
- 50. 雲端伺服器 Facebook Login 隨時擴大、縮小對伺服器的規格設置， 以應付突如其來的流量變化 經facebook 來到團購網站自動註冊、 登入 PayPal 認可合作伙 伴 手機版團購網站 a) 團購專用PayPal戶口, 特平佣金收費 b) PayPal 客戶服務團隊 自動轉換為手機版網站介面
- 53. Simple Shopping Process Select Products Proceed to check out Confirm Shipping details Payment Order Confirma tion Page
- 54. Control Panel 1. Product Information (e.g. description, stock level, price) 2. Customer Information (e.g. email, orders) 3. Webpage Information (e.g. page name, page content, )
- 55. Online Shopping Cart Plan Plan Details Number of products (Unlimited variations per product) Unlimited Number of staff logins 10 Monthly Bandwidth Unlimited Storage space 5GB Email account 10
- 56. Cases Chic de Kids EQ:IQ Shop Neal
- 58. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Facebook version Website version Mobile version
- 59. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure • The dominant trend • 17.8 billion mobile transaction of in 2015
- 60. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Sales decreases 16% for EVERY additional step! You have to minimize your steps!
- 61. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure Efficient, userfriendly Admin Panel operation
- 62. Multi Platform Shopping Cart Multi Platform． Dominant ． Userfriendly．Secure • • • PayPal Channel Partner The most secure payment system Exclusive PayPal manager for our clients
- 64. Client List - Fashion & Beauty
- 65. Client List - Shopping Mall
- 66. Client List - Food & Beverage Client List - Baby
- 67. Client List - Education Client List - Charity Client List - Wedding
- 69. Thank You! Tel: +852 3111 6899 Email: info@fmarketing.hk Website: http://www.fmarketing.hk