This document analyzes research on service innovation (SI) from 2001-2011. It examines growth, productivity, impact, and cross-country comparisons based on bibliometric analysis of over 7,600 publications. Key indexes are calculated, including the activity index (AI), attractive index (AAI), and publication efficiency index (PEI) to measure performance. The productive institution index (PII), productive author index (PAI), and productive journal index (PJI) identify highly influential institutions, authors, and journals in SI research. The analysis finds the US is the leading country in publications and impact, while countries like the US, UK, Germany, Netherlands, Canada, and Australia show above average research efforts and impact.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.
For more information, visit http://www.edelman.com/trust2015
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Helen Russell delivered this presentation on 27 November 2018 at the launch of a new ESRI report titled "Job stress and working conditions: Ireland in comparative perspective".
The report is available to download here: https://www.esri.ie/news/level-of-job-stress-in-ireland-doubles-in-five-years/
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
For global results see: http://www.slideshare.net/EdelmanInsights/earned-brand-2016-global-results
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Service Science Textbooks: Opportunities of an Interdisciplinary ApproachDr. Ronny M. Schüritz
With the rise of service science, management and engineering as an independent and interdisciplinary research school, several courses and entire study programs emerged in several universities around the world. Several textbooks address teaching service science from the perspective of a specific discipline such as marketing, operations management or computer science. Therefore, so far teaching service science requires the preparation and combination of lecture material from different textbooks and other teaching material, since there was a lack of interdisciplinary and integrated textbooks for teaching service science. This paper reviews existing service textbooks for motivating the need for an integrated service science textbook. Furthermore, the outline of a new forthcoming interdisciplinary service science textbook is presented. This textbook integrates several disciplines, such as business and economics, quantitative sciences, and computer science. The textbook therefore provides an interdisciplinary map of the world of service science that conquers the challenges to explain service systems to students and practitioners. This enables lecturers to organize their courses along a comprehensive and integrated course concept which has been the result of teaching service science at universities for several years.
Teaching Statistics to People Who (Think They) Hate Statistics: Tips for Over...SAGE Publishing
In this presentation, bestselling author Neil J. Salkind discusses strategies that you can implement to reduce statistics anxiety in your students. Using his 30+ years of teaching experience, Neil covers some of the topics that students struggle with most, including correlation, understanding hypotheses, and significance (including z-scores and t-tests).
Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.
For more information, visit http://www.edelman.com/trust2015
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Helen Russell delivered this presentation on 27 November 2018 at the launch of a new ESRI report titled "Job stress and working conditions: Ireland in comparative perspective".
The report is available to download here: https://www.esri.ie/news/level-of-job-stress-in-ireland-doubles-in-five-years/
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
For global results see: http://www.slideshare.net/EdelmanInsights/earned-brand-2016-global-results
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Service Science Textbooks: Opportunities of an Interdisciplinary ApproachDr. Ronny M. Schüritz
With the rise of service science, management and engineering as an independent and interdisciplinary research school, several courses and entire study programs emerged in several universities around the world. Several textbooks address teaching service science from the perspective of a specific discipline such as marketing, operations management or computer science. Therefore, so far teaching service science requires the preparation and combination of lecture material from different textbooks and other teaching material, since there was a lack of interdisciplinary and integrated textbooks for teaching service science. This paper reviews existing service textbooks for motivating the need for an integrated service science textbook. Furthermore, the outline of a new forthcoming interdisciplinary service science textbook is presented. This textbook integrates several disciplines, such as business and economics, quantitative sciences, and computer science. The textbook therefore provides an interdisciplinary map of the world of service science that conquers the challenges to explain service systems to students and practitioners. This enables lecturers to organize their courses along a comprehensive and integrated course concept which has been the result of teaching service science at universities for several years.
Teaching Statistics to People Who (Think They) Hate Statistics: Tips for Over...SAGE Publishing
In this presentation, bestselling author Neil J. Salkind discusses strategies that you can implement to reduce statistics anxiety in your students. Using his 30+ years of teaching experience, Neil covers some of the topics that students struggle with most, including correlation, understanding hypotheses, and significance (including z-scores and t-tests).
an introduction to service science that provides the basics of: service system thinking, service system dynamics, service system re-design examples, and tries to answer the "why questions" - end notes include the birth of service science, discussion of advanced manufacturing, outsourcing, sustainability, as well as ways to learn more about service science
Towards a Framework of Influence Factors for Value Co-Creation in Service Sys...Peter Hottum
Presented at the International Conference on Exploring Service Science 1.5 in Porto (Portugal), Feb 5th 2015.
According to modern service science theory, value is jointly generated by several partners forming a service system. In this work, we focus on a simple two-party system consisting of a service provider and its customer. The value created by this service system hinges on the contribution of both parties.
That is, it also depends on the collaboration of the customer, which is a key characteristic of services in traditional definitions. Providers, however, lack knowledge on how to identify and measure the influence factors for value cocreation, such as customer contribution. Being aware of customer contribution, providers could design and manage value propositions purposefully. In this work, we provide a first version of a framework of influence factors for value co-creation in service systems, which may serve providers as a guideline for identifying different types of customer contribution.
Service science progress and directions 20100620ISSIP
Provides and overview of IBM University Programs, as well as an update on applying service science (an emerging discipline) to holistic service systems, like cities, universities, and resort hotels - that have to deal with transportation, water, food, energy, communications, buildings, retail, finance, health, education, and governance-security-development-rights
smart service systems, service systems, cognitive systems, cognitive assistants, Moore's-like Law of Service Innovation, T-shaped people, IBM Watson, Apple Siri, Microsoft Cortana, Amazon Echo, Google Now, service science
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen
Why and how Marketing should shift their focus from creating momentum for value exchange towards a focus on co-creating value "in use" for the Customer and the Company.
Consumers want to be in control.The service expectations are increasing day by day. The only solution to meet consumer expectations is a self service solution. The majority of consumers is ready for self service. This report contains the summary of a global research project in which we mapped this trend.
What's new in journal metrics CiteScore and more 29 June 2017cjames328
A webinar by Ludo Waltman (CWTS) and Chris James (Elsevier) about how CiteScore metrics were created, the reactions so far, along with a critical look at the calculation and potential conflict of interest
What 5,000 Acknowledgements Tell Us About Informal Collaboration in Financial...Michael Rose
We present and discuss a novel dataset on informal collaboration in financial economics, manually collected from more than 5,000 acknowledgement sections of published papers. We find that informal collaboration is the norm in financial economics, while generational differences in informal collaboration exist and reciprocity among collaborators prevails. Female researchers appear less often in acknowledgements than comparable male researchers. Information derived from networks of informal collaboration allows us to predict academic impact of both researchers and papers even better than information from co-author networks. Finally, we study the characteristics of the networks using various measures from network theory and characterize what determines a researcher’s position in it. The data presented here may help other researchers to shed light on an under-explored topic.
Metrics of success for medical publication plans: results of a global surveyClarinda Cerejo
This poster was created by a team from Cactus Life Sciences in collaboration with representatives from Astellas, Tokyo; Boehringer Ingelheim, Ingelheim; and Amgen, Thousand Oaks. It was presented at the 13th Annual Meeting of ISMPP, May 1-3, 2017.
This poster presents the results of an online survey that was conducted to determine what medical publication professionals from pharmaceutical, biotech, device companies (industry), and medical communication agencies (agency) consider as important measures of success of publication plans.
These are the key facts and figures within the life sciences industry. Information ranges from the top performing countries in life sciences particularly in biotechnology and healthcare (biomedical and pharmaceutical). In addition, it addresses R&D expenditures by key countries from the year 2008 to 2016.
No time to waste - the state of the circular economy innovation in the chemic...Finch & Beak
Between April and July 2016 Finch & Beak conducted a research on the maturity of circularity in the chemical sector. The methodology consisted of a combination of desk research, an online questionnaire, in-depth interviews, and
meta-data from Dow Jones Sustainability Index composer, RobecoSAM and eRevalue.
The key findings of our study are that frontrunners are more often specialty chemicals companies, positioned at the end of the value chain. Their approach towards a circular model is characterized through a higher innovation success rate, more value chain collaboration and higher leadership commitment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Service Innovation Research in the World: A Bibliometric Analysis
1. Md. Abul Kalam Siddike & Youji Kohda
School of Knowledge Science
Japan Advanced Institute of Science and Technology, Japan
siddike@jaist.ac.jp; kohda@jaist.ac.jp
1
2. Overview
Objectives
Methodology
Overall growth of Service innovation (SI) research
Cross-country comparisons (publications; citations)
Activity index (AI)
Attractive index (AAI)
Publication efficiency index (PEI)
Productive institution index (PII)
Productive author index (PAI)
Productive journal index (PJI)
Summaries, limitations, future research
Agenda
2
3. SSME is widely recognized as a key driver for the economic growth.
The study aims to examine the growth and development of research
and productivity in service innovation (SI) bibliometrically.
Overview
3
4. To identify the growth and make cross-country comparison of SI
research.
To measure the performance of SI research and development.
To calculate the impact of publications in SI research.
Objectives
4
5. Inputs
Search conducted in Web of Science database on November 05, 2012.
2001-2011 used as time period.
“Service innovation” used as a keyword.
7,600 records retrieved.
4,565 journal papers selected for analysis.
Top 10 countries were sample for analysis.
Outputs
Activity index (AI); Attractive index (AAI); Publication efficiency index
(PEI).
Productive institution index (PII); Productive author index (PAI);
Productive journal index (PJI).
Methodology
5
6. SI research is growing rapidly
4,565 journal
papers published
during 2001-2011
30,626 citations
received by 4,565
papers
6
7. Cross-country comparison (Publications)
USA shares one third
of world’s total in SI
research
In Europe, England
has the biggest share
In Asia, Taiwan has
the biggest share
7
8. Cross-country comparison (Citations)
USA has a
predominant
impact of SI field
In Europe,
England is the
top for sharing
of SI citations
In Asia, Taiwan
received the
lowest citations
in the world 8
9. 9
Use three indexes
Activity index (AI)
Attractive index (AAI)
Publication efficiency index (PEI)
Develop three indexes
Productive institution index (PII)
Productive author index (PAI)
Productive journal index (PJI)
Indexes for measuring performance,
impact, quality of SI research
Measure performance,
impact and quality of
SI research
Identify productive
institutions, authors,
and journals
10. It is used to characterize the relative research effort of a country.
AI =1 means the country’s research effort to the world average.
AI >1 indicates that the country publishes more than world
average.
AI <1 shows that the country’s research effort less than the world
average.
Activity index (AI)
10
11. Result of AI
Devoted more
efforts over the
world average
Only USA
maintains a stable
research effort.
Year USA England Germany
Netherl
ands
Spain Canada Aus. Italy Taiwan France
2001 1.35 1.17 0.77 0.71 0.22 0.90 0.53 0.64 0.17 1.40
2002 1.34 0.69 1.17 0.76 0.52 1.15 0.98 1.05 0.36 1.47
2003 1.31 0.90 0.82 1.01 0.59 0.77 1.21 0.86 0.13 0.40
2004 0.93 1.53 0.49 1.21 0.09 0.76 0.78 1.64 0.29 1.19
2005 0.97 1.28 1.04 0.79 0.92 1.21 1.10 0.48 0.93 1.26
2006 1.05 1.12 1.50 1.12 0.24 0.74 0.51 0.71 0.67 0.87
2007 0.98 1.23 0.82 0.95 1.24 1.05 0.99 0.68 0.72 0.66
2008 1.02 0.97 0.89 1.47 1.12 1.10 0.94 1.20 0.88 0.89
2009 1.01 0.80 1.05 0.97 1.12 0.97 1.22 1.04 0.85 0.98
2010 0.90 0.90 0.84 0.90 1.49 1.05 0.91 0.95 1.84 1.04
2011 1.44 1.57 2.13 1.81 2.17 1.75 2.10 2.20 2.63 1.86
Mean 1.12 1.11 1.05 1.06 0.88 1.04 1.03 1.04 0.86 1.09
11
12. Impact (citation) of publications is more important than publications.
It characterizes a country’s publications reflected by the citations.
AAI =1 means the country’s citation impact to the world average.
AAI >1 indicates that the country’s citation impact more than
world average.
AAI <1 shows that the country’s citation impact less than the
world average.
Attractive index (AAI)
12
13. Result of AAI
In general, USA,
Germany, Canada
and Australia have
more citation impact
than the world
average.
Year USA England Germany
Netherl
ands
Spain Canada Aus. Italy Taiwan France
2001 0.99 0.40 1.66 0.0 0.00 3.37 3.62 0.00 0.00 0.94
2002 1.29 0.67 1.28 0.82 0.22 0.35 1.12 0.86 0.30 0.83
2003 1.24 0.84 0.79 0.63 0.00 0.73 0.98 1.36 0.00 1.26
2004 1.29 0.55 0.88 0.45 0.46 1.29 0.57 0.81 0.00 1.24
2005 1.15 0.87 0.74 0.94 0.62 0.96 1.03 0.97 0.34 0.88
2006 1.15 0.83 0.75 0.91 0.48 0.95 1.16 0.85 0.40 0.83
2007 1.13 0.91 0.71 0.73 0.51 1.02 1.07 0.79 0.49 1.09
2008 1.04 1.04 0.92 0.93 0.73 0.84 0.89 1.06 0.72 0.68
2009 0.98 1.06 1.05 1.01 0.81 0.95 0.88 0.89 0.86 0.99
2010 0.94 1.04 1.11 1.02 0.88 1.01 1.10 1.03 1.19 1.03
2011 0.88 1.04 1.10 1.20 1.74 1.06 0.98 1.10 1.59 1.10
Mean 1.10 0.84 1.00 0.79 0.59 1.14 1.22 0.97 0.53 0.99
13
14. PEI is used to measure the research quality.
It indicates whether the impact of publications in a country in a
research field is compatible with the research efforts.
PEI =1 means the impact of publications to the world average.
PEI >1 indicates that the impact of publication is more than world
average.
PEI <1 shows that the impact of publication is less than world
average.
Publication efficiency index (PEI)
14
16. 16
PII indicates the impact of institutions in SI research field.
PII =1 means the impact of institution is average to the research
effort.
PII >1 indicates that the impact of institution is more than the
research effort.
PII <1 shows that the impact of institution is less than the research
effort.
Productive institution Index (PII)
17. Result of PII
SN Name of the institutions PB CI SC WSC PII
1
The University of Manchester,
England
56 751 166 585 1.05
2 Harvard University, USA 54 866 6 860 1.59
3
University of California, Berkeley,
USA
50 475 2 473 0.95
4 University of Toronto, Canada 40 237 3 234 0.58
5 Erasmus University, Netherlands 37 289 14 275 0.74
6
University of California, Los
Angeles, USA
36 451 11 440 1.22
7
University of North Carolina,
USA
36 263 0 263 0.73
8 University of Washington, USA 35 366 0 366 1.05
9
Delft University of Technology,
Netherlands
32 153 2 151 0.47
10 University of Illinois, USA 32 427 0 427 1.34
Note: PB-Publications; CI-Citations; SC-Self Citations; WSC-Without Self Citations; PAI-Productive
Authors Index
The University of
Manchester gains
more publications
The impact of
publications of
Harvard
University is the
most followed by
University of
Illinois, University
of California
17
18. 18
Productive author index (PAI)
PAI indicates the impact of authors in SI research field.
PAI =1 means the impact of author is average to the research effort.
PAI >1 indicates that the impact of author is more than the
research effort.
PAI <1 shows that the impact of author is less than the research
effort.
19. Result of PAI
SN Authors Affiliation (Institution) PB CI SC WSC PAI
1 Walker, RM
University of Hong Kong,
Hong Kong, Peoples R of
China
12 222 28 194 1.72
2 Kodama, M
Nihon University, Tokyo,
Japan
11 52 6 46 0.44
3 Lee, J
University of Cincinnati,
USA
11 43 1 42 0.4
4 Miozzo, M
University of Manchester,
England
9 111 11 100 1.18
5 Aarons. GA
University of California,
San Diego, USA
9 200 20 180 2.13
6 Gallouj, F.
Universite de Lille 1,
France
9 59 13 46 0.54
7 Knudsen, HK
University of Kentucky,
USA
9 96 6 90 1.06
8 Grimshaw, D
University of Manchester,
England
8 52 3 49 0.65
9 Hartley, J
Queensland University of
Technology, Australia
8 84 6 78 1.04
10 Has-Verdu, F
Polytechnic University of
Valencia, Spain
8 66 7 59 0.78
PB-Publications; CI-Citations; SC-Self Citations; WSC-Without Self Citations; PAI-Productive Authors Index
Walker, RM is
the most prolific
author
Aarons, GA is
the most
productive
authors followed
by Walker, RM;
Miozzo,M;
Knudsen, HK
19
20. 20
PJI indicates the impact of journals in SI research field.
PJI =1 means the impact of journal is average to the research effort.
PJI >1 indicates that the impact of journal is more than the research
effort.
PJI <1 shows that the impact of journal is less than the research
effort.
Productive journal index (PJI)
21. Result of PJI
SN Name of the Journals PB CI SC WSC PJI
1 Service Industries Journal 87 474 54 420 0.61
2 Research Policy 67 1610 52 1558 2.93
3 Technovation 64 656 18 638 1.26
4
International Journal of
Technology Management
55 108 1 107 0.24
5
Journal of Product Innovation
Management
50 596 22 574 1.45
6 Health Affairs 48 241 6 235 0.62
7
Information and Communication
Technologies and the Knowledge
Economy
35 11 0 11 0.04
8 Telecommunications Policy 33 129 7 122 0.46
9
Technological Forecasting and
Social Change
31 292 7 285 1.16
10
African Journal of Business
Management
30 24 6 18 0.075
PB-Publications; CI-Citations; SC-Self Citations; WSC-Without Self Citations; PAI-Productive Authors Index
Research Policy is
the most Productive
journals in SI
research followed by
Journal of Product
Innovation
Management;
Technovation
21
22. USA is the leading country in terms of both world publication and
impact share.
USA, England, Germany, Netherlands, Canada, Australia, Italy, and
France denoted more efforts than the world average in SI research.
The impact of publications of USA, Netherlands, Canada and
Australia is higher than the world average.
Summaries
22
23. Rerecords from Web of Science database.
Selection of keyword.
This study considered only top 10 countries in the world.
Limitations
23
24. Future research can carry out to compare results obtained from
different databases.
Future work can be carried out on how many disciplines and which
disciplines contribute to the new discipline (service innovation) and
this will be real power of bibliometric study.
Future research
24