The document outlines a proposed service system template for social innovation in education in developing countries. It analyzes 17 cases of social entrepreneurs in Bangladesh working in education. From this, it identifies common components of the service systems, including identifying a target group, providing additional educational materials, and creating opportunities for education and employment. The document then proposes a new social innovation using this template. It suggests combining massive open online courses (MOOCs) to enhance computer literacy with crowdsourcing to provide rural people microtask job opportunities. This could help realize the goals of educational and employment opportunities through the service system.

1. Service System for Social Innovation in
Education: A Developing Country
Perspective
Siddike, Md. Abul Kalam, Youji Kohda and Iffat Tasnim Haque
Graduate School of Knowledge Science
Japan Advanced Institute of Science and Technology, Japan
{kalam,kohda,s1350208}@jaist.ac.jp
1st December 2014

2. Presentation Outline
• Background and research objectives
• Research methodology and results
• Service system template for social innovation (SI)
• Proposed new social innovation
• Future research directions
2

3. Research Background and
Objectives
3

4. Social Innovation (SI) as a Service
• SI is a novel solution to a social problem (Phills et al.,
2008).
• SI is very urgent issue for solving very complex
problems in our society.
• In service science it is considered that “everything is
service”. SI is considered as a service.
4

5. Service System for Social Innovation
• Business model is the exchange of money and goods.
• Service system is the extension of business model.
• In case of SI, there is no service system in the social
domain at the beginning. Therefore, we need to
develop a new service system to solve the social
problems from the scratch.
5

6. Research Goals
• In this research, we focus on education in a
developing country.
• In the developing countries, there are variety of
pressing issues.
• Formal education systems in the developing countries
are unable to meet the demand of the poor people.
• Therefore, some individual social entrepreneurs of are
putting their system changing ideas into practice.
6

7. Research Objectives
• To develop service system template for social
innovation in the field of education;
• To suggest a new social innovation through the
combination of MOOCs and crowdsourcing in the field
of education in the developing countries.
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8. Our Approach
• First, we review literature on “Effectuation theory” and
“Institutionalization”.
• Secondly, we use 17 “Ashoka Fellows” in the field of
“Education” in Bangladesh.
• Ashoka is the world’s largest association of leading social
entrepreneurs.
• From this, finally we will develop “service system template”
for SI in developing countries.
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9. Literature Review
9

10. Two Phases of Social Innovation
• In the entrepreneurship, the process of effect change in
market is called “effectuation”.
• Effectuation theory describes the process of system change
and to what extent the system will be changed we cannot
control and can not predict.
• It is a try and error process.
• When the beneficiary group becomes large, then the
participation to the group becomes as a social norm. This
social norm is related to social institutionalization.
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11. Development Process of Social Innovation
Target for social innovation
Employment opportunity
Educational opportunity
Additional educational
materials
FirstphaseofSI
Support for social innovation
Second
phase
ofSI
Effectuation
Institutionalization
or social norm
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12. Case Analysis
12

13. Selection of Cases
• We selected 17 “Ashoka Fellows” in the field of “Education” in
Bangladesh.
• Ashoka Fellows are leading social entrepreneurs who recognize
to have innovative solutions to social problems and the potential
to change patterns across society.
• Ashoka maintains very rigorous process for selection of Fellows.
• The description of each case contains essential information of
the essence of success factor of SI.
• Even the analysis of 17 cases are considered as good source for
the development of final service system template.
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14. Procedures of Analysis
• Initially, we retrieve of 17 cases from Ashoka database from 1988-2008.
• Secondly, three researchers read individually all the cases for
understanding the essence of service system of every case.
• Thirdly, each member present his or her understanding of the essence of
every case during “Social Innovation Research Group Meeting”.
• During the discussion, we develop service system for each case. But the
components of each service system was same. In some cases, it was
different.
• Through this way, finally we develop the final service system for SI
innovation in the field of education in developing countries.
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15. Ashoka Fellows in Education of Bangladesh
Cases Ashoka Fellows Year of
election
1 Muhammad Ibrahim Sobhan 1988/1/18
2 Mashuda Khatun Shefali 1990/12/30
3 Mohammaed Serajul Islam (Shaikh) 1992/11/2
4 Samnata Barua 1993/6/29
5 Runa doja Khan 1994/12/6
6 Mahbuba Leena 1994/12/31
7 Mostafa Shiblee 1996/1/13
8 Afsan Chowdhury 1998/1/10
9 Mahabub Zamal Shamim 1998/1/10
10 Fatima Khanam 1998/12/27
11 Shahidul Chowdhury 2001/9/27
12 Quazi Iqbal Sabery 2002/6/16
13 Shamushul Palash 2002/6/16
14 Matin Ahmed 2003/6/25
15 Omar Azad Chowdhury 2004/7/28
16 A.K.M. Masksud 2006/8/6
17 Munir Hasan 2008/8/18
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16. Social Problems in the Field of Education
• Education is luxuries and expensive for the poor and landless families.
• Student are less creative due to lack of user friendly and goal oriented text-
books.
• Learning computers are not available in the rural areas.
• University student politics creates violence and distraction from education.
• Children have less opportunity outside the classroom to utilize their time in
creative activities in rural areas.
• Children have less attraction and more fear in learning science.
• Bede community is deprived from the socio-economic benefits.
• Mathematics as an optional subject in 11 and 12 grade creates less science
graduates.
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17. get hired
educate
Entrepreneurs
Students
Educator
Traditional
Training
Content
Added
Training
Content
Skilled
English
teachers
and IT
experts
from
universities
pay
Provide English education
support
Educational opportunity Employment opportunity
IT Education with English Language (1)

18. IT Education with English Language (2)
• Here, entrepreneurs provide IT education with English
language.
• Experienced and skills teachers are hired from American
Embassy, BUET and renowned universities of Bangladesh for
teaching computers and English language.
• As computer education is not enough for getting jobs that’s
why the entrepreneurs provide English language additionally
free of cost.
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19. Need
education
educate
Entrepreneurs
Women
Educator
Safe
housing
Literacy
training
Women are
already
working in
Garments
industry
provide
support
Educational opportunity Employment opportunity
Literacy Education of Women Workers (1)

20. Literacy Education of Women Workers (2)
• Here women are working in the garment industry. But they
are illiterate.
• They need safe housing and illiteracy skills.
• Entrepreneurs make safe housing as well as night school at
the safe home for providing torch of education among the
women.
• Entrepreneurs also provide good education for the children
of the women.
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21. Service System Template for Social Innovation
Get hiredEducate
Supporter
Target
Entrepreneur
Traditional
educational material
Additional
educational material
for the work
who needs
people properly
educated
Pay
Support
Education
opportunity
Employment
opportunity
Employer,
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22. Proposed Application of MOOCs
and Crowdsourcing for New SI
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23. Massive Open Online Courses
• Now ICT is well-developed
and people are enjoying
the blessing of ICT.
• MOOCs aim to unlimited
participation and open
access via the web.
• Provides interactive user
forums to build community.
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24. Crowdsourcing
• ‘Crowdsourcing’ as a ‘task
matching’ or ‘search and suitable
matching’ with some exchange of
money.
• Here, people can make money by
working on HITs
• Human Intelligence Tasks - are
individual tasks that you work on
• As a Mechanical Turk Worker
we:
• Can work from home
• Choose our own work hours
• Get paid for doing good work
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25. Application of MOOCs and Crowdsourcing for
New SI
Get tasksLearn
NGO
Rural
peopleTraditional
educational material
Computer literacy,
business literacy, etc.
Micro tasks, such
as human picture
analysis, icon
design, and
opinion survey
Provide
Support
MOOCs Crowdsourcing
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26. Conclusion
• Propose a new SI in the field of education in Bangladesh through the
combination of MOOCs and crowdsourcing.
• Application of MOOCs will enhance the online experiences and
increase computer literacy skills of the rural people.
• Therefore, rural people will get opportunities to do some jobs
through crowdsourcing.
• People might think that the new SI through the combination of
MOOCs and crowdsourcing is still decades away from realization, but
we expect that it will be put into practice in the near future with
backing from the rapid changes in the world.
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27. Questions Please??
!!!Thank you very much!!!
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