Service design addresses improving services from the user's perspective. It aims to ensure interfaces are useful, usable, and desirable for users, and effective, efficient and distinctive for suppliers. Service designers visualize and design solutions to problems that may not currently exist by observing behaviors and transforming insights into new services. Service design uses co-design methods that empower users to influence the design process through engagement and inclusion. It provides tools for user involvement in public services through approaches like user-led design. Service design is an iterative process that facilitates continuous learning through experiences and peer-to-peer learning.