This document provides information about design at Linköping University in Sweden. It discusses the university's focus on service design and lists the various design programs offered. It also summarizes the research areas and projects of Stefan Holmlid, an associate professor of interaction and service design at the university. His research group focuses on areas like involvement and engagement practices in service design, modeling value-in-use, and developing design techniques like rapid prototyping.

1. Design for Service
at Linköping University
Stefan Holmlid
Linköpings universitet
stefan.holmlid@liu.se
http://www.ida.liu.se/~ixs/
@shlmld

2. Interaction design, industrial design, design
management, service design, information
design, experience design, graphic design,
furniture design, destination design, product
design, ergonomics design, innovation design,
packaging design, retail design, automotive
design, eco design, sustainable design, user
centred design, workplace design, inclusive
design, instructional design, exhibition design,
building design, interior design, brand design,
architectural design, engineering design, fashion
design, landscape design, urban design

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Games
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Stefan Holmlid
Ass Prof Interaction & Service Design
 Head of Interaction and Service Design research group, IxS at
Linköpings universitet; 4 PhD students, 2 assoc prof:s, 2 assist
prof:s, 2 designers in residence, 1 research engineer
 Co-founder of the ServDes conference, and the International
Service Design Network
 Project manager for a research project portfolio (3 MSEK/year)
 Supervisor for 4+4 PhD students in areas where designers are
renegotiating the boundaries of design (7 within service design)
 Teacher in user-driven innovation, service design, interaction
design and design research
 Research together with companies and organisations since
1997, of which 2 years as an employee at Ericsson

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Design at Linköping University
 Design for service
 Interaction design
 Strategy and design
 Handicraft and design
 Industrial design
 Industrial design
engineering
 Art and Media Production
 Graphic design
 Information design
 Furniture design
 Campus Linköping
 Campus Norrköping
 Carl Malmsten School of
Furniture, Campus Lidingö
 6 departments
 4 professors
 4 assoc prof
 18 assist prof
 16 junior lecturers
 9 PhD students
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Design at Linköping University
 Design for service
 Interaction design
 Strategy and design
 Handicraft and design
 Industrial design
 Industrial design
engineering
 Art and Media Production
 Graphic design
 Information design
 Furniture design
 Campus Linköping
 Campus Norrköping
 Carl Malmsten School of
Furniture, Campus Lidingö
 6 departments
 4 professors
 4 assoc prof
 18 assist prof
 16 junior lecturers
 9 PhD students
9

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Interaction and Service Design research
group, IxS
 Stefan Holmlid, assoc prof (service design design strategy)
 Mattias Arvola, assoc prof (interaction design, design cognition)
 Johan Åberg, assist prof (human-computer interaction)
 Eva Ragnemalm, assist prof (computer mediated learning)
 Fabian Segelström, PhD student (stakeholder research in service design
practice). PhD defense Oct 25
 Johan Blomkvist, PhD student (user driven innovation and prototyping in
service design). PhD defense Q1 2014
 Lisa Malmberg, PhD student (design-driven innovation)
 Mathias Nordvall, PhD student (simulations and games)
 Carmelo diStefano, designer in residence (printed electronics)
 Tim Overkamp, designer in residence (innovative interaction)
 Oma Pati, research engineer (augmented reality)
 5 associated PhD students; Norway, Denmark, Karlstad, United States

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Neighbouring research
 Cognitive science
 Pedagogy
 Emergency response, cognitive systems engineering
 Distributed health-care
 Scientific visualization
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SOME FUNDAMENTALS

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Three world-views on service…
 The IHIP-perspective
 The Product Service System perspective
 The Service Dominant Logic perspective

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» Only by clarifying the relationship between an
artefact and the person who is going to use
it, it is possible for me to form an
understanding for the value of the artefact. »
Paulsson & Paulsson 1957

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Our research fundaments
 Design cognition
 Embodied, situated and distributed cognition
 Phenomenologic
 Scandinavian design research tradition
 Design action and practice
 Design qualities
 Value co-creation and involvement
 Participation and resourcefulness
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» … out of this vision comes a new way of life
for each, and ultimately for all. »
From Ellen Key, 1913

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Our research streams, currently
 Involvement and engagement practices of service designers
 Modeling and communicating value-in-use
 Developing design techniques
 (Rapid) prototyping service

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INVOLVEMENT AND
ENGAGEMENT

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2
0

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VALUE IN USE

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2
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2
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2
5

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2
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PROTOTYPING SERVICE

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From utopia

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Designers in use

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3
0

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Small scale

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DESIGN TECHNIQUES

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Service Ellipsis
3
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Design probes
3
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Design games
3
8

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Co-generation workshops
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Ethnography
4
0

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Mapping

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Storyboarding
Future concept design for Ericsson

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Service delivery archetypes
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Selected publications
Blomkvist, J. Segelström, F (2013). External Representations in Service Design: a Distributed Cognition Perspective.
European Academy of Design Conference. Göteborg, Sweden
Malmberg, L., Holmlid, S. (2013). Embedding design capacity in research driven innovation teams. 2013 Tsinghua
International Design Management Symposium, Shenzhen.
Wetter-Edman, K., Sangiorgi, D., Edvardsson, B., Holmlid, S., Grönroos, C., Mattelmäki, T. (2013) Design for service
comes to service logic. Naples forum on Service, 2013.
Holmlid, S. (2012). Designing for Resourcefulness in Service. Some Assumptions and Consequences. Chapter in
Miettinen, Valtonen (eds), Service Design with Theory. Univ of Lapland press
Blomkvist, J., Åberg, J., Holmlid, S. (2012). Service Walkthrough to Support Service Development. In Proceedings of
ServDes 2012. Espoo, Finland.
Holmlid, S. (2012). The first case experience of designing for service. In Proceedings of ServDes 2012. Espoo, Finland.
Arvola, M., Blomkvist, J., Holmlid, S., Pezone, G. (2012). A Service Walkthrough in Astrid Lindgren's Footsteps. In
Proceedings of ServDes 2012. Espoo, Finland
Segelström, F. (2012). Understanding Visualisation Practices: A distributed cognition perspective. In Miettinen, S. &
Valtonen, A [eds] (2012). Service Design with Theory. Lapland University Press, Vantaa, Finland.
Segelström, F. & Holmlid, S. (2012). One Case, Three Ethnographic Styles: Exploring different ethnographic approaches
to the same broad brief. EPIC 2012, Ethnographic Praxis in Industries Conference: p. 48–62. Savannah, GA, USA.
Blomkvist, J., Holmlid, S. (2011). Existing Prototyping Perspectives: Considerations for Service Design. Nordic Design
Research Conference, NorDes 2011. Helsinki, Finland
Blomkvist, J., Holmlid, S. & Segelström, F. (2010). This is Service Design Research. In Stickdorn & Schneider [eds]
(2010). This is Service Design Thinking. BIS publishers
Blomkvist, J., Holmlid, S. (2010).Service Prototyping According to Service Design Practitioners. In Proceedings of
ServDes.2010. Linköping, Sweden
Blomkvist, J., & Holmlid, S. (2009). Exemplars in Service Design. The Nordic Conference on Service Design and Service
Innovation. Oslo, Norway

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Stefan Holmlid, project examples
Ass Prof Interaction & Service Design
 IoT – applications for smart phones and printed electronics
application: shops, construction sites
 VISUAL – development of a visual language for service design
application: rapid transit, retirement funds
 PEA-PPP – focus on the role of the designer in high-tech innovative product
development, design and innovation
application: packaging, signage, medical analysis
 ICE – focus on the role of the designer, design thinking and action in fuzzy
front end of service innovation
application: distributed home healthcare, 55+ living, mobile communication patterns
 SERV – focus on the role of the designer and design methods in service
development
application: weather based services, efficient trade
 Ludinno – focus on user driven innovation supported by designersand
design methods
application: infotainment, 55+ living, mobile communication patterns
 SERN – focus on co-creation techniques
application: quality-in-life

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Research partners

45. www.liu.se