Agricultural Machines E Commerce Portal

2. 1. As we know in India ecommerce is now booming and its right time to enter and
understand and analyze the market .
2. Being a Business Adviser now a days I am helping snapdeal.com in their all India
roll out program and got enough experience that able to support start ecommerce
portals and know how to source the seller databases which is major challenge for
any ecommerce portal.
3. As protocols and norms are easy for ecommerce in India so we may not face any
legal or accounting/tax difficulties.
4. The sellers of India is using general/old method to sale which is known as
GT(general trade) and they are not much aware about MT(modern trade), so the
way we are going to help them any spread awareness about modern method of
selling and also going to create a win-win situation.
5. It will also defiantly help in generation of our B2B network and our strong market
presence in India and will help us to attract Indian and foreigner VCs(venture
capitalists)

3. 6. It will also help us in growth of our eco system partner like other
companies/entrepreneur may help us in other area of country.
7. It may help us in exceeding our international presence e.g. we can target other
agriculture based economies like Brazil, Argentina and Malaysia and can promote our portal
by replicating the business tools.
8. The same it will help us in jointing our hands with other countries entrepreneurs for
portal promotions.

4. • In case of B2C farmers will going to be our target clients but as all we know farmers are
not so tech friendly so in that some scenario we need to change our approach and will
shake hand with call centers for man to man marking and direct approaches.
• As per my plan we should target Punjab and Haryana initially as both states have good
GDP and purchasing power so our local presence will give us easy feeling and emotional
strength which is countable also.
• We may also work on online promotions like PPC , SEO, SEM and other tactics to get
popular among younger and literate farmers who are using advance tools and tech
friendly.

5. • We will try avoid the mistakes which are being performed by Amazon.in, Flipkart and
Snapdeal in India and will try other case studies and advance business tools.
• We may introduce our own brands in some cases/scenarios by help of manufactures
who are not seeking for their own brand name and only focusing on manufacturing and
sales.
• We may suggest flexible sales commissions to from seller to us on every sellers which
help us to no restriction and open growth.

6. • In case of B2C farmers will going to be our target clients but as all we know farmers
are not so tech friendly so in that some scenario we need to change our approach
and will shake hand with call centers for man to man marking and direct approaches.
• As per my plan we should target Punjab and Haryana initially as both states have good
GDP and purchasing power so our local presence will give us easy feeling and
emotional strength which is countable also.
• We may also work on online promotions like PPC , SEO, SEM and other tactics to get
popular among younger and literate farmers who are using advance tools and tech
friendly.
• We will try avoid the mistakes which are being performed by Amazon.in, Flipkart and
Snapdeal in India and will try other case studies and advance business tools.

7. • We may introduce our own brands in some cases/scenarios by help of manufactures
who are not seeking for their own brand name and only focusing on manufacturing and
sales.
• We may suggest flexible sales commissions to from seller to us on every sellers which
help us to no restriction and open growth.
• We can introduce swing sale method, it means every manufacture/seller will sale each
and every machines of our portal whichever he is not assembling, by online carting it
and will suggest that to his exiting customer base and can play the role of our retailer.

8. • Creation of dealership/retailer and also taste some good factor of general trade like
lenskart.com is opening their own retail counter the way we can go B2B for sale also.
• We can also adjoin our hand with big portals to give them new catalog and criteria and
seller base on great financial values and get rewarded by good economic support.
• It is worth saying that if we will have traffic on portal than branding and promotion will
also be remunerated.
• We can introduce swing sale method, it means every manufacture/seller will sale each
and every machines of our portal whichever he is not assembling, by online carting it and
will suggest that to his exiting customer base and can play the role of our retailer.

9. • We can sale other countries machineries and agricultural tools in India by sourcing
through that country seller base and by joining hands with exiting same kind portals and
can commence our international presence as well which is always fruitful for any
company across.
• We can make big farmers our economical, marketing and local channel partner by
remunerating them on our branding, sale and promotional activities.
• We can align our self with government bodies to get faster promotion, recommendations
and desired subsidies.

10. • We may hire more employer and less employees to reduce burden and to more focus on
promotional activities.
• By hiring employer on revenue sharing model we can seek more intension and less risk of
ROI(return of investment).
• Hiring/adjoining employer in each and every state of India will help us in vast presence,
local catch ups and sourcing more sellers.
• Hiring employer will reduce our overall expenses and help us to fly bit freely.

11. Gurlal Singh