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Serious Games and the Value Proposition
The document discusses the creation and value proposition of serious games across various industrial applications, including defense, health, corporate, and education. It emphasizes the iterative design process, customer engagement, and the importance of pedagogy in developing educational games. Additionally, it outlines considerations for technology, market needs, and strategies for effective implementation and testing.
Serious Games and the Value Proposition
- 1. Creating Serious Gamesand the Value Proposition Geoff Beggs CEO Front Square Solutions Ltd 30th November 2011
- 2. Scope for Today •Industrial applications •Industry potential •what I learnt in the trenches •Game design and value proposition
- 3. Applications for SeriousGames •Army/defence •Health and Medical •Corporate •Education – 1st, 2nd, 3rd
- 4. How to… Learning Game Pedagogy Testing Release objectives design Each step is iterative!
- 5. Learning Game Pedagogy Testing Release objectives design •Gather customer needs • Listen. Don’t assume you know • Keep them at hand throughout development
- 6. Learning Game Pedagogy Testing Release objectives design •Pedagogy – process of teaching •Decide on level of engagement • Fully immersive vs. blended vs. engagement only • Different subject matters and skill requirement require different approaches
- 7. Learning Game Pedagogy Testing Release objectives design •Environment – 3D immersive vs social (Farmville) •Game type • Adventure strategy or twitch (Tetris) •Game logic, technology, graphics all follow
- 8. Learning Game Pedagogy Testing Release objectives design Short Lifespan Long lifespan Short play Angry birds/Zedane head Farmville butt game Long play Grand theft auto World of warcraft
- 9. Learning Game Pedagogy Testing Release objectives design Reminders and messaging Metrics Leaderboard Game Social Log in tools
- 10. Learning Game Pedagogy Testing Release objectives design Reminders and messaging Metrics Leaderboard Game KISS PLATFORM IS IMPORTANT Social tools Log in
- 11. Learning Game Pedagogy Testing Release objectives design Other considerations •Technology • Flash versions and Apple limitations • Security and data protections issues • Bandwidth restrictions •Audio - not for corporate use
- 12. Learning Game Pedagogy Testing Release objectives design •Physical Test Cards Lego Matches
- 13. Learning Game Pedagogy Testing Release objectives design •Test as much and as early as possible • Leverage existing tools • Excel • Google docs • Facebook • Twitter •Plan
- 14. Learning Game Pedagogy Testing Release objectives design Go ugly, go early! Get to market Get a customer
- 15. Value Proposition •Market •Customer needs •BenefitsMUST outweigh the existing solutions •Pain of implementation MUST be lower than the current pain being experienced
- 16. Value Proposition – Crossing the Chasm Source – Crossing the Chasm, Geoffrey A. Moore, ISBN 0-06-051712-3
- 17. Geoff Beggs CEO and co-founder geoff@frontsquare.com http://ie.linkedin.com/in/geoffbeggs