This document discusses several high-growth industries and markets including the anti-aging market, coffee market, and herbal supplement market. It notes that over 10,000 baby boomers retire daily, the anti-aging market will reach $292 billion by 2015, and the coffee market in North America is over $100 billion annually with 255+ million coffee drinkers. The goal is to capture 1% of the coffee market with a new herbal coffee product. It also discusses some negatives of coffee and highlights the benefits of the herb ashwagandha, calling it the "King of Herbs."