The document discusses America's health crisis, with statistics showing high rates of obesity, chronic diseases, and related healthcare costs. Nearly half of Americans suffer from at least one chronic condition like heart disease or diabetes. Obesity rates have risen to 34% nationally. Spending on healthcare has more than tripled since 1990 and costs over $2 trillion, with no promise of reducing costs. However, new healthy lifestyle trends are emerging around dieting, exercise, and natural foods. The business opportunity section discusses marketing health products to meet increased demand. The rest of the document focuses on marketing a Japanese herbal tea called Ten-Chi Cha and the Moringa plant as superfood products to address health and nutrition.

1. “True health comes from healthy souls.”

2. Health Crisis in America
76%
72%
66%
37%
34%
21%
Low Fruit and Vegetable
No regular vigorous Excerise
Overweight or Obese
Heart Disease
High Blood Pressure
High Cholesterol
Diabetes
Nearly half of Americans suffer from at least one chronic
health condition such as heart disease or diabetes

3. Obesity
• Obesity has risen to a national high of 34%
• Results from a 2006 study show that 1 out of
3 Americans are obese or 72 Million People!
• 37 States in 2008 saw an increase in obesity
rates and no state drew a decrease

4. Rising Health Care Costs
The United States has the most expensive
health care systemin the world, with per
capita health expenditures far above those
of any other nation.
Health Care Costs in the United
States has increased to surpass
the $2 Trillion marker in
2006 with no
promise of
reducing.
Spending on health care has
more than tripled since 1990
and has cost the American
People 8x more than in
1980.

5. New Health Movement
• New trends emerging
that welcomes a healthy
active lifestyle.
• In 2006, 1 out of every 3
Americans reported
regular physical leisure
activity.
• Dieting, and healthy
alternatives to fatty
foods have become the
new craze.

6. • Americans spend over $40 Billion
dollars on dieting.
• Increased health awareness in
school, work, and media.
• Increased popularity around all
natural groceries, and meals.
• Popular trend towards high
quality products and services.

7. Business Opportunity
• Increased demand for health products, increases
the market opportunity.
• ECOVITA plans to push products that are new to
the health market, and show promise to expand
boundaries of the quality and expectations of
health products and services.

8. ECOVITA holds true to its motto
“True health comes from a
healthy soul”. We promise to
deliver quality products to our
thirsty, health conscience, customers, provide
security that purchases will enhance the lives of
women and children around the world, and to
produce a product that is 100% natural, helping
heal bodies and Mother Earth.

9. Global Interactions

10. TEN – CHI CHAA traditional Japanese Herb Tea

11. History
In Japan, the country boasting the longest life
expectancy in the world (82 years), people have
been utilizing wild herbs to support their healthy
lifestyles. It has been said in ancient Japan that,
“Drinking Herb tea will keep the Doctor away.”

12. Ten-Chi Cha
Fusion of 12 Herbs
• Ten-Chi Cha has NO
CAFFEINE!
• 100% All natural
• Ten-Chi Cha has NO SUGAR!
• Ten-Chi Cha is
manufactured under the
strictest regulations and
State-of-the-art processing,
ensuring highest quality
tea.
• Herbal teas served
before,
during, or after meals
help digest foods high in
fats and add to a more
satisfying meal.
• Blend of 12 medicinal
herbs create a subtle,
rich taste that compl-
iments any type of food
“Heaven and Earth Tea”

13. 12 Herbs

14. Quality and Safety

15. Testimonials
Mr. Hiroshi Kumagai’s Case
Suffering a brain stroke
Near-Death Experience
Near-Vegetative State
Mr. Tetsuji Shiozaki’s Case
Suffering a brain stroke
Near-Death Experience
Near-Vegetative State
Driving a Car, No Problem
No Need Taking Medicine
Anymore
After Drinking Ten-Chi Cha
After Drinking Ten-Chi Cha

16. Ten-Chi Cha: Perfect fits on meals

17. Ten-Chi Cha: New Wellness Life Style

18. The Most Richest Plant You Will Ever Find

19. MORINGA: THE ONE OF NATURE’S
EXCEPTIONAL GIFTS
What is Moringa?
Los Angeles Times on March 27th 2000
ORIGIN: INDIA
OVER 5000 YEARS
SEEDS: PURIFIES WATER
AYURVEDA: MORE THAN
300 OF CONDITION
NGO: FIGHTING AGAINST
MULNUTRITION
TODAY’S SCIENCE:
90NUTRITION COMPOUNDS
ALL ESSENTIAL AMINO ACIDS
(19 TOTAL)
CONSUMES CO2
MIRACLE TREE
Moringa sounds like a magic…. It can rebuild
weak bones, enrich anemic blood and enable a
malnourished mother to nurse her starving baby

20. This tiny leaves.
Enormous Benefits.
Gram-for-gram comparison of nutritional data1
2times the Protein of Yogurt
3times the Potassium of Bananas
4times the Calcium of Milk
4times the Vitamin A of Carrots
7times the Vitamin C of Oranges
Moringa

21. Zinc
Vitamin A
Vitamin B1
Vitamin B2
Vitamin B3
Vitamin C
Calcium
Chromium
Copper
Iron
Magnesium
Manganese
Phosphorus
Potassium
Protein
Contains a wealth of other
Complementary Vitamins
and Minerals

22. Nutritional Power:Compared with other foods (1 gram sample)

23. Moringa gives you a good
foundation:
Stress Release
Anti-Oxidant
Anti-Oxidant
Eye-Health
Bone Strength
Moringa is all you need to
meet your heath goals:
Anti-Oxidant
Anti-Oxidant

24. MORINGA SUPER HERB: 100 % PURE
MORINGA
120 CAPULESS
$ 35~
DIETARY SUPPLEMENT
NATURAL BENEFIT FROM MORINGA
•NOURISHS BODY’S IMMUNE SYSTEM
•PROMOTEHEALTHY CIRCULATION
•SUPPORTS NORMAL BLOOD GLUCOSE LEVELS
•NATURAL ANTI-AGING BENEFITS
•PROMOTES HEALTHY DIGESTION
•HEIGHTENS MENTAL CLARITY
•INCREASE EGERGY
100 % PURE PREMUIM
MORINGA
STERILIZED
MICRO, PHYTOCHEM
DONE

25. Marketing Strategy

26. Marketing Strategy
• Global awareness of Moringa
• Easy online information and ordering
• Social Projects advertising the power of ECOVITA,
Moringa, and communities around the world.
www.moringafact.com
www.moringasuperherb.com

27. Networking
ECO VITA 02282009
27
U.N Global Compact www.moringafact.com
Moringa Project Endorsed by U.N
Global Market
Brand
Brand

28. Better Health, Better Life, Better World
1. Live Shape Foundation (Ghana)
2. Association for the Sustainable
Development in South America (Paraguay)
When you take Moringa Super
Herb, it means you are not only
improving your health but also
making the world better place
Now days, consumers more conscious
about where their spending goes to
Economical and Social
Sustainability

29. ECOVITA: #1 MORINGA COMPANY
• Moringa is not marketed on a large scale.
• ECOVITA will quickly establish a monopoly,
and become the industry’s leading player.
• Moringa is a tree rich in an assortment of over
90 Vitamins and Minerals, providing a rich
content of nutrients to all people.