A review of best practice SEO techniques from HubSpot https://video.whitehat-seo.co.uk/seo-strategy-in-2020-hubspot

1. November 2019:
SEO Partner Webinar

2. Hi, I’m Bertrand
● Agency Consultant
● HubSpotter for 3,5 years
Hi, I’m Matthew
● Director of Acquisition
● HubSpotter for 4,5 years
● https://www.matthewbarby.com/

3. How would you describe
what SEO is today ?

4. How do we increase our EAT rating
and what impact will it have on
SEO 2020- onwards ?

5. What are the benchmark
expectations to set clients for
3-6-12 months of SEO activity ?

6. How is building a link strategy still
relevant?

7. Is SEO going to become more
irrelevant with more paid ads in SERP
and now also Google Gallery Ads?

8. How do you evaluate the
competition and the possibilities
you have to reach the highest
position within the SERP?

9. How granular Cluster topics should be?

10. Is there a perfect length for a blog
post? is it enough 600 words? or is it
better 2.000? or is it not important?

11. Is there an (SEO) advantage to having the
pillar pages on the blog subdomain? Or
can they equally be under the main/root
domain or even another subdomain?

12. What tools do you personally use for each
step of the SEO strategy?

13. We'd like to create a new website dedicated to
one of our services and we want to take existing
content from our current website to publish on the
new website. If we un-publish this content from
our current website and republish it only on the
new one, do we risk duplicate content?

14. That’s All for Today!
Thank you!