The document discusses why businesses should create Facebook pages instead of or in addition to conventional websites. It notes that customers are increasingly using Facebook and businesses need to go where customers are. Creating a Facebook page allows businesses to engage with existing and potential customers, promote their content, and build their brand through the viral sharing of posts and activities. Setting up a Facebook page is also faster and easier than maintaining a traditional website.

1. 1Why our website should be a Facebook PageThe Social Web Era®2010 - Why our website should be a Facebook Page

2. 2The Social Web EraWe were in a similar place of anticipation during the early days of the Internet.What exactly the future holds is anyone’s guess, but what we do know is that business will never again be the same.=FACEBOOKNEW BROWSER®2010 - Why our website should be a Facebook Page

3. 3The main messageAs businesses, whatever size or industry we are in, we need to be where the customers are. And it’s becoming clear that the customers are on Facebook! A growing number of businesses are creating Facebook Pages to replicate or even replace the functionality of their websitewwwContact information onlyLanding page®2010 - Why our website should be a Facebook Page

4. 4The main messageConventional Website CUSTOMERS COME TO US DIFFICULT AND COSTLY TO DRIVE TRAFFIC TO A WEBSITEFacebook PageWE GO TO CUSTOMERS ENGAGE EXISTING CUSTOMERS AND ENGAGE PROSPECTIVE CUSTOMERS®2010 - Why our website should be a Facebook Page

5. 5Business x People on Facebook PAGESProfilesMeant to People Personal profiles have FRIENDS, which require mutual acceptanceMeant to BusinessesPagesPROFILES Multiple administrators, multiple people help manage the account

6. Pages are public and will start ranking in Facebook and public search results

7. Anyone can become a FAN of a Page without first going through administrator approval®2010 - Why our website should be a Facebook Page

8. 6Why We Should CareOver 200 million active usersAdding 250,000 new users each day since Jan 073rd most trafficked website in the worldMost trafficked social media site in the worldTop Social Search EngineMore than 55,000 networksFastest growing demographic is 35-49 years or older®2010 - Why our website should be a Facebook Page

9. 7Business Goals for Using Facebook Get found by people who are searching for our products or services Connect and engage with current and potential customers Create a community around our business Promote and spread content we create: campaigns, blog articles, or other resources Faster site build and update: photos, films, cases, portfolio, new hires etc.No need of a host serverAll Agency events can be SHARED in real time with the networkIncrease Agency visibility using the viral nature of FacebookIT’S ALL ABOUT SHARING®2010 - Why our website should be a Facebook Page

10. 8Easy Page Promotion - initial strategyTHE NEWS FEED - LEVERAGE THE VIRAL NATURE OF FACEBOOK Updating our page consistently: every activity of the fans gets shared with a greater network, giving the business more visibility.DRAW ON OUR EXISTING NETWORK Recruit early fans: friends, employees etc. (using "Suggest to friends” tool)

11. Consider emailing our opt-in mailing list

12. Include a link to our page in our email signatureMAKE OUR PAGE PUBLICLY SEARCHABLE Our Page will be public so that it can get indexed by search engines and give us the opportunity to drive organic search traffic to our Page. ®2010 - Why our website should be a Facebook Page

13. 9Next Steps Local leaders approvalKorea approval (?)Digital team task assignmentSet up a Facebook PageContent compilationPage publicationPage promotionPage maintaining (continuous)Estimate time to have the site on air = 10 days®2010 - Why our website should be a Facebook Page

14. 10Agencies with early adoption: AFRICAwww.africa.com.brURL redirects directly to Facebook PageWUNDERMANhttp://twitter.com/wundermanBrasilhttp://www.youtube.com/WundermanBrasilURL redirects directly to Facebook Page®2010 - Why our website should be a Facebook Page