SEO 101 provides an overview of search engine optimization. It explains that SEO is about optimizing a website to get higher rankings in search results by making the content more relevant to search queries. It discusses important on-page factors for SEO like choosing relevant keywords, optimizing titles, descriptions and content with those keywords. The document also emphasizes the importance of fresh, shareable content and links from social media and other sites for improving SEO rankings over time.

1. SEARCH ENGINE OPTIMIZATION 101
Wix Team, November 2012

2. SEO
What is SEO?
Search Engine Optimization:
 How to optimize your website to get ranked higher in search results
 How to make your website content more relevant for search queries
 Get your visitors to share your website content

3. SEO – Search Engines‟ Ranking Method
Quality Content + Relevant Keywords
 Site Architecture – how well it is
XXX,
organized
XXXXX,  Domain Names
XXXXXX
 Site Description & Titles
Search Engines  Images and videos
Algorithm  Content optimization
 Internal links
Community interest
 Local directories
 Social tools
 Shared content
 Location feature
 External links

4. SEO – Step 1: Finding Relevant Keywords
How to identify your keywords
Make a list with all the services you are providing
Now short list only the most relevant keywords
Prepare a 10 keywords‟ list to be used in your website
One of your keywords should be your location

5. SEO – Search Engine Results: How They
Are Shown
Paid Results (AdWords)
– PPC – Pay Per Click
Organic Results – Where
SEO counts!

6. SEO – Search Engine Results: PPC vs SEO
20 %
80 %

7. SEO – Search Engine Results: Organic
Website‟s Title
Website‟s Domain Name
Website‟s Description

8. SEO – Step 2: Optimization Steps
Website‟s Domain Name
Website‟s Title
Website‟s Description

9. SEO – Domain: Choosing a Name
My name is Robert
Capa, so I chose
www.robertcapa.com
As my domain name
Is it a good choice?
• It‟s not such a good choice:
Generic keywords can help
the search engine rank you
higher
• But it‟s my personal website
– It‟s easier to share if it
contains your own name

10. SEO – Domain: Guidelines for choosing a
name
DO:
1. Choose a domain name that contains your name/brand and profession ->
Jenniephotography.com
2. Keep it simple -> maxishotphotographynyc.com
3. Use only letters and numbers -> photography007.com
DON’T DO:
1. Choose several domains to point on your website (unless you have an
old domain names which are still in use)
2. Don‟t use punctuation in your domain name

11. SEO – Title & Description
What are Title and Description?
- Each page on a website has its own title and description
- Title & Description help the Search Engine identify what
the site is about
Easy steps for writing your Title and Description:
1. Human writing – write it like you are writing to a person
2. Embed your website‟s keywords

12. SEO – Title & Description: Setting a Title
- Write your Title for every page
- Change the homepage Title from „Home‟ to your brand name
- Give the generic name + your brand name to each page
Home -> cookieshop
Services | cookieshop
Gallery | cookieshop

13. SEO – Title & Description: Setting a
Description
 Previously you‟ve created a 10-keyword list to be used for your website
 Write a short paragraph that would become your website description
Write it as you‟re writing it for a human and not for the Search Engine!
 Try and include keywords in the text in order to be more specific
This is an Italian restaurant
my private
in Sydney. Here you can
restaurant. Here you can
find all the datado
our menu, you‟ll need
reservations and all the
in order to eat our famous
data you‟ll need in order to
dishes
eat our hand made pasta

14. SEO – Title & Description: Setting a Title &
Description
Title length: Max
70 characters
Keywords usage
in description –
not more than 3
Enter your 10
keywords‟ list

15. SEO – Search Engine Results
 Website‟s Domain Name
 Website‟s Title
 Website‟s Description
NEXT: Website‟s Content

16. SEO – Website Content: Why Is It So
Important?
Search engines are trying to determine how relevant is your website
for search terms
The search engines‟ algorithm constantly checks several parameters:
 Relevant content (text, images, videos)
 Fresh content (when your website was last updated)
 Active links on your website (internal & external)
 Data being shared (do other people find your data relevant)
 Site architecture (how good is your website structure)

17. SEO – Website Content: Relevant Images
High volume of search-engines‟ queries are for images

18. SEO – Website Content: Relevant Images
How to modify image‟s data on your Wix website
Text area for an image:
1. Write for a person
2. Try to use keywords from
your list of keywords

19. SEO – Website Content: Relevant Videos
High volume of search-engines‟ queries are also for videos

20. SEO – Website Content: Relevant Videos
Step # 1: Upload the video (Youtube, Vimeo, Etc.)
Step # 2: Write relevant title, description and tags. Try to use your website‟s
keywords. Add a link to your website in the description

21. SEO – Website Content: Relevant Videos
Step # 3: add the video‟s link to your website
GREAT!
Now, when the search engine
scans your website and finds
the video link,
it‟ll go to the link and scan it‟s
title, description and tags.
If the data is relevant to your
website (and contains some of
your keywords), your rank is
getting higher.

22. SEO – Website Content: Relevant & Fresh
Content
Websites with fresh content receive higher rank!
Some tips on how to keep it fresh:
 Add „latest news‟ or „events‟ page - create new content periodically
 Add new photos to your gallery - add a description with (up to 3) keywords

23. SEO – Website Content: Relevant Links
Anchor text: Visible, clickable text in a hyperlink. The words contained in the
anchor text can determine the rank that page will receive by search engines
Tips:
 Create Anchor text inside a paragraph wherever you can help your visitors
advance:
‒ Restaurant website: “learn about our daily specials” – “specials” should
link to the menu page
 Once a week post a comment on a related forum with a link to your website
 Once a week find an article on a related subject in one of the major websites
and add a link on your website to this article as anchor text

24. SEO – Website Content: Relevant
Content & Data Sharing
Make your content interesting and help visitors share it
Tips:
1. Add social networks‟ links to your website
(Facebook, Google+, Pintrest Twitter, LinkedIn)

25. SEO – Publish & Submit Your Website
Make sure your business and website are listed on directories
Tips:
 Submit your business‟ Name, Address and Phone (NAP) to
directories
 Make sure that the format you‟re submitting is identical in all
directories and across the web

26. SEO – Summary
 SEO – making your website more relevant for the searched term
 Keywords and creating your own keyword list are important
 Implement the keywords into the Domain name, Title, Description and
content
 Use images and videos to be visible in as many relevant search queries as
possible
 Make your website‟s content more interesting (blog, new content, etc.)
 Use social network features to help you to make your content more “likable”

27. SEO – Helpful links
promote.wix.com/seo/ www.wix.com/support/forum/html5

28. Thank You!