Regardless of what the social media gurus tell you, there is more to getting your mortgage blog found in the search engines today than simply publishing a ton of killer content. It's in Google's best interest to highlight the most relevant search results, and they have even provided a comprehensive blueprint to help you showcase valuable information in front of thousands of motivated borrowers and busy real estate agents. While it does take a little patience and a some serious sweat equity to develop a high traffic mortgage blog, there are several basic SEO steps and strategies that an originator can take to quickly put their message in the direct path of motivated borrowers and referral partners online. In this 30 minute power session you'll learn how to incorporate a few free research tools with the mechanics of Search Engine Optimization for the purpose of building a mortgage blogging presence that perpetually grows in traffic and conversions.

1. SEO (Search Engine Optimization)
is the only reason I survived the
2007 Las Vegas mortgage meltdown.
In 2010, 94% of @Mark_Madsen’s RE business came from SEO

2. Mark Madsen • MortgageDaily.tv Full-Time Mortgage and Real
MarkMadsen.me • WannaNetwork.com Estate Blogger in Las Vegas
Mark@myfhablog.com • ShelterRealty.com
Twitter: @mark_madsen • MRev.org
with a focus on SEO lead gen.
@mark_madsen went from building relationships to writing relevant content

3. Get My Mortgage Blog Found Online

4. Get My Mortgage Blog Found Online

5. What Is SE0 (Search Engine Optimization)?

6. Make it easy for Google to share your blog with your target audience - #mts11

8. What Do These Have In Common?
What do SEO, Lead Conversion & Referrals have in common? #mts11

9. Building Trust:
Establish Credibility
Be Consistent
Show Respect
Listen To Needs
Do What You Say
Be Relevant
Transparency
Own Your Subject
@Mark_Madsen - Focus on Trust, and #win at SEO - #mts11

10. #1 - Be Descriptive
SEO action step 1 - be descriptive - use your words #mts11

11. #2 - Be Relevant
Las Vegas FHA Mortgage Appraisal Guidelines
SEO action step 2 - be relevant - answer specific questions #mts11

12. #3 - Get Referrals
SEO action step 3 - get referrals (links, tweets, likes) #mts11

13. #3 - Get Referrals
(Inbound Links) = Website Referrals
SEO action step 3 - get referrals (links, tweets, likes) #mts11

14. 3 Things Impact
Site Rankings
Site Structure Content Link Building
Site Structure, Content & Links impact a site’s SEO #mts11

15. Site Structure
1. Permalinks
2. Sidebars
3. Landing Pages
Site SEO - clean sidebars, fix permalinks, use landing pages #mts11

16. Site Structure: Permalinks - Use The Proper Words In Your Page URL
Google looks at a site from the top down

17. Site Structure: Permalinks - Set Up Your Permalinks In WordPress
Ditch the default permalink settings in WordPress and use custom post instead

18. Site Structure: Permalinks - It’s OK To Edit Per Page / Post
Make sure your permalinks aren’t full of useless words - keep it simple

19. Site Structure: Sidebars - Keep The Links On Each Page Related
Only feature links that are related to the page’s content

20. Site Structure: Sidebars - Cut Out The Junk Links And Noise
Remove The Following:
- Tag Clouds
- Multiple RSS Reader Icons
- News Reader Widgets
img: boostmarketing.com
Clean up your sidebar links and conserve Page Rank

21. Site Structure: Landing Pages - Build An Authority Page Per “Category”
Give your readers (and the search engines) a starting page per category / topic

22. Site Structure: Landing Pages - Organize Your Content
Tell your readers exactly where they need to go on your site for information

23. SEO Copywriting
1. Descriptive Titles
2. First Sentence
3. Categories / Tags
4. Keyword Research
5. All-in-One SEO Pack
descriptive content builds trust with readers and search engines #mts11

24. SEO Copywriting: Descriptive Titles - Remember Your Keywords
People and search engines read titles. Tell them what to expect.

25. SEO Copywriting: First Sentence - Reinforce Your Keywords
Reinforce the keywords in the title by expanding on them in the first sentence

26. SEO Copywriting: Categories & Tags - Used For Organization Only
Img: Problogger.net
Use one (1) category per post, and a max of 5-6 tags. Don’t abuse them.

27. SEO Copywriting: Keyword Research - What Words Do Others Use?
Include words and phrases that your target audience is using in their searches

28. SEO Copywriting: Keyword Research - Google Adwords
Google will tell you the amount of times people are searching for stuff

29. SEO Copywriting: SEO Plugin - Describe Your Post / Page
Google looks at titles, people look at the post “description” - tags are useless

30. Link Building
1. Anchor Text
2. Page Rank / Authority
3. Yahoo Link Checker
“Be Remarkable”
write Remarkable content and guest blog on strong sites #mts11

31. Link Building: Descriptive Anchor Text - Include Keywords
Anchor Text tells the search engines what that link is about

32. Link Building: Link Building - Comparing Similar Sites / Pages
Similar Content - Who Will Google Trust More?
10 Links From Random Sites 300 Links From Trusted Sites
- New WordPress.com Blogs - Local Newspaper
- A Linkedin Profile - Trusted Industry Publications
- Two Tweets - Seasoned Bloggers
- Non-Industry Related Sites - 20 “Likes” and “Re-Tweets”
Links = Trust with SEO. How well do others trust your site?

33. Link Building: Link Building - Check Yahoo For List Of Links
SEO is a team sport. Links = Trust.. Get some

34. Best SEO link building tip: Be Remarkable

35. Go Where The Buyers Are Online
Hint: Listings & property photos = Porn for buyers
Wrap mortgage content around property listings on agent’s blogs #mts11

36. Mark Madsen
@mark_madsen

37. Links / Resources
Twitter: @Mark_Madsen
Google: google.com/support/webmasters
Video: youtube.com/user/GoogleWebmasterHelp
Tools: tools.seobook.com
Tutorial: WannaNetwork.com/Tutorials/SEO
Best SEO advice online - GoogleWebmasterHelp on Youtube - #mts11