This document contains an SEO audit and optimization analysis for a website. It identifies several issues needing improvement, such as missing meta titles and descriptions, images missing alt text, inline CSS and JavaScript, and slow page loading speed. It provides recommendations on how to fix each issue, such as adding H1/H2 tags, migrating CSS/JS to external files, connecting social media APIs, fixing broken links, and adding more content and backlinks. The analysis also compares the site's organic traffic and backlinks to competitors. It concludes with the top 5 SEO tasks and a sample content and link building optimization strategy.

1. 75% of users never go further than the first page of search results.
SEO AUDIT
SEO OPTIMIZATION ANALYSIS
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2. 2
SERP ORGANIC RANKINGS
Keyword Sample Avg. Monthly Searches
(exact match only)
Competition Rank PPC Value
phoenix internet marketing 410 92 21 $41.62
phoenix seo company 390 63 >100 $22.03
phoenix website design 110 83 >100 $19.03
advertising agencies in phoenix 110 98 >100 $13.04
ad agencies in phoenix 40 94 >100 $10.23
digital marketing agency phoenix 30 96 >100 $23.82
website development phoenix 50 83 >100 $22.26
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3. 3
SEO OPTIMIZATION OVERVIEW
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13 Important Fixes
3 Semi-Important Fixes
32 Passed Checks
Your Score 60/100
60%

4. SEO 101 ANALYSIS
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<h1> H1 headings help indicate the important topics of your page to search engines.
<h2> H2 headings help describe the sub-topics of your webpage to search engines.
• YOU ARE MISSING H1 & H2s
• MISSING 30 META-TITLES
• MISSING 34 META DESCRIPTIONS
SEO BASICS
How to Fix
identify the most important topics from your page and insert those
topics between <h1>...</h1> tags. Example:
<h1>Important topic goes here</h1> ... <h1>Another topic</h1>

5. How to Fix
IMAGE ALT ANALYSIS
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IMAGE ALT TAGS MISSSING ON 27 IMAGES
Using keywords and human-readable captions in the alt attributes is a good SEO practice because
search engines cannot really see the images.
 You must add an alt attribute to every <img> tag used into your webpage. An image with an
alternate text specified is inserted using the following HTML line:
• <img src="image.png" alt="text_to_describe_your_image">
 Remember that the point of alt text is to provide the same functional information that a visual
user would see. Learn more about optimizing images for SEO.
 For images with a decorative role (bullets, round corners, etc) you are advised to use an empty
alt or a CSS background image.

6. INTERNAL LINK ANALYSIS
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8 BROKEN LINKS
STATUS CODE: 404
http://www.gate6.com/tel:6235727725STATUS CODE: 404
http://www.gate6.com/blog/category/strategy-insight/STATUS CODE: 404
http://www.gate6.com/blog/category/creative/STATUS CODE: 404
http://www.gate6.com/blog/category/search-social/ STATUS CODE: 404
http://www.gate6.com/blog/category/email-relationship-marketing/ STATUS CODE: 404
http://www.gate6.com/blog/category/video-interactive-media/STATUS CODE: 404
http://www.gate6.com/blog/category/media-planning-buying/STATUS CODE: 404
http://www.gate6.com/blog/category/development-technology/
Broken Links Test Check your website for broken links Your page has 112 distinct anchor links.
• A good practice is to keep the links to a reasonable number (under 100). From 100 distinct anchor links analyzed, 8 of them seems to be broken.
How to Fix
Identify within your page all the reported
broken links and replace the content of
the href attribute with a proper URL.

7. CODE TO TEXT ANALYSIS
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Code To Text Ratio Check your webpage source code in
order to measure the size of text content compared to the
structure (HTML code). This percent is not a direct ranking
factor for search engines but there are other factors that
depend on it such as site loading speed and user
experience.
• Your page size (source code) is 39.95 Kb and your
content text size is 2.63 Kb. Your content text
represents 6.58% from your webpage source code. This
is a low ratio and you might need to add more content!
Code To Text Ratio = 6.58%
How to Fix | Ratio Target = 15%
Here are some techniques:
 move all inline styling rules into a external CSS file
 move your JavaScript code into a external JS file
 use CSS layout instead of HTML tables

8. How to Fix
INLINE CSS ANALYSIS
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 check the HTML code of your page and identify all style attribute for each style
attribute found you must proper move all declarations in the external CSS file and
remove the style attribute
For example:
<!--this HTML code with inline CSS rule:--> <p style="color:red; font-size:
12px">some text here</p> <!--would became:--> <p>some text here</p>
<!--and the rule added into your CSS file:--> p{color:red; font-size: 12px}
Is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight
and decreasing the code to text ratio.
Your webpage is using 42inline CSS styles!

9. How to Fix – TARGET 5 SECONDS
SITE LOAD SPEED ANALYSIS
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 reduce the number of your HTTP resources use gzip compression use HTTP caching
move all CSS style rules into a single, external and minified CSS file minify all JS files
 if possible, try combine them into a single external JS file include external CSS files
before external JS files place your JS scripts at the bottom of your page optimize your
web graphics
Your site loading time is around 20.413 seconds. The average loading speed is 5.00seconds.

10. How to Fix
SOCIAL MEDIA ANALYSIS
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you must connect your website with at least one major social network. To
do that, you must insert into your page some social networks plugins:
Facebook Like Button, Facebook Share Button, Facebook Comments, Twitter
Button, Google +1 Button, Pinterest Button or AddThis Widget
Your website is not connected with social media using the API's provided by Facebook, Google +,
Twitter, Pinterest, or using addthis.com

11. COMPETITIVE ANALYSIS
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12. $513 $339 $160 $198
$712 $739 $1,081
$3,934
$4,263
$1,619 $1,680
$2,853
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
3/1/2013 10/1/2013 3/1/2014 9/1/2014
COMPETITIVE ORGANIC TRAFFIC ANALYSIS
Client Competitor 2 Competitor 1
Client| -61.4% DECLINE
IN MONTHLY ORGANIC TRAFFIC
Competitor 2 | +452.5% IMPROVEMENT
IN MONTHLY ORGANIC TRAFFIC
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13. BACKLINK COMPARISON
MOZ
Average Links Per Domain Client Competitor 1 Competitor 2 Competitor 3 Competitor 4
Diversify the number of domains that
link to your site 202 92 187 296 276
42,255
25,319
14,562
443,774
462,843
Client
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Total Links
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14. ORGANIC TRAFFIC VALUE
Client
Competitor 1 Competitor 2
Competitor 1,
$4,991
Client, $699
Competitor 5,
$107
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Competitor 1 Competitor 2 Competitor 3 Client Competitor 4 Competitor 5
SpyFu
81
Organic Keywords
198
Est monthly visitors
120
Organic Keywords
201
Est monthly visitors
410
Organic Keywords
7,689
Est monthly visitors
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15. TOP 5 SEO TASKS
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1. ADD META-DATA, H1s & H2s
2. MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE
ATTRIBUTE’S FROM HTML
3. CONNECT SOCIAL MEDIA APIs
4. FIX BROKEN LINKS
5. ADD MORE CONTENT & BACKLINKS
ADD META-DATA, H1s & H2s
MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE
ATTRIBUTE’S FROM HTML
CONNECT SOCIAL MEDIA APIs
FIX BROKEN LINKS
ADD MORE CONTENT & BACKLINKS

16. 16
EXAMPLE KEYWORD STRATEGY
Content Hub
Topics
Sub-topics
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17. SEO OPTIMIZATION STRATEGY
Stage 3
Link Building
 Building Relationships
 Tiered Link Building
Content
 2 Blog Post a Month
 500-1000 words a page
 Solution Based Content
Stage 1
Keyword Research
 Keyword Themes
 Keyword Qualifiers
 Competitive Research
Architecture
 Content Hubs
 Linking the Hubs Together
Stage 2
On-Page Optimization
 Internal Linking
 Anchor Text
 Title Tags
 Meta Tags
 Meta Description
 Structured Data
 Content Optimization
Link Building
 Building Relationships
 Tiered Link Building
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18. 18
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