Search Engine Optimization (SEO) is the process of optimizing your website or online content to improve its visibility and ranking on search engine results pages. It is an essential tool for digital marketers and website owners to attract organic traffic and improve their online presence.

1. Major Assignment
Name- Ashish kumar
E-mail-ashishkumarmishra9006090483@gmail.com

2. Question:(1)-Explain how on-page SEO would work for a "News publishing website“.As an SEO practitioner what are the
steps you would take to improve the on-page SEO for this website.
• Answer:-Conduct keyword research: Identify the keywords and phrases that people use to search for news stories. Use tools like Google
Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
• Optimize headlines and titles: Create compelling and descriptive headlines that include the main keyword. Use header tags (H1, H2, H3, etc.) to
structure the content and make it easier for search engines to crawl.
• Optimize meta descriptions: Craft unique and compelling meta descriptions that accurately describe the content of each page. Include the target
keyword in the meta description.
• Use descriptive URLs: Create URLs that include relevant keywords and accurately describe the content of the page. Avoid using dynamic URLs or
too many subdirectories.
• Optimize content: Create high-quality content that is engaging, informative, and relevant to the target audience. Include the target keyword naturally
in the content, but avoid keyword stuffing.
• Use multimedia: Use images, videos, and infographics to enhance the user experience and provide additional context for search engines.
• Optimize internal linking: Use internal links to help users navigate the website and provide context to search engines. Use descriptive anchor text
that includes the target keyword.
• Optimize for mobile devices: Ensure that the website is responsive and optimized for mobile devices. Use a mobile-friendly design that provides a
good user experience on small screens.
• Improve website speed: Optimize the website's loading speed by minimizing the file size of images and using caching and compression techniques.
• Monitor performance: Use tools like Google Analytics and Search Console to monitor the website's performance and identify areas for improvement.
Analyze metrics like organic traffic, bounce rate, and click-through rate to determine the effectiveness of the on-page SEO strategy.
By following these steps,we can improve the on-page SEO of a news publishing website, which can help it rank higher in search engine results and
attract more organic traffic.

3. Question:(2)- Run a search query for "digital marketing tools" and answer the following questions.(Most results will be
blog websites)
a) What is the meta description of the first result?
b) Which are the important keywords in the article?
• Answer(a):- The meta description of the first result on Google (as of February 2023) for "digital marketing tools" is:-
• Discover the best digital marketing tools in 2023! Learn about the top SEO, social media, analytics, and content marketing tools to grow
your business online.“
• Answer(b):- Based on the meta description of the first result, some important keywords for the article are "digital marketing tools",
"SEO", "social media", "analytics", and "content marketing“ etc. These are common categories of digital marketing tools that many marketers
use to improve their online presence and grow their bussinesses.

5. Q3.Using SEMRush or any other similar tool conduct an SEO audit on anyone of the following website:
A) Mamaearth.in B) swiggy.com C) yourstory.com
• Answer:-Here,I choose SEMRush tool and the website swiggy.com for conducting the SEO audit and the results are given below:-

8. Q4.Install any SEO plugin on your WordPress website and conduct basic on-page SEO.
Answer:- Here I conduct basic on-page SEO in my wordPress website.
Here, the number of totoal crawled pages is 102
And, the erros,warnings and notices are 0(zero).
so, the health of the website is 100%.
If,there was an error,warnings or notice detected then I have to visit these column and resolve these things
as per the instructions.But here I don’t found these things

9. Here,in our first step we select the image and done “ALT TEXT”.
STEP-1

10. STEP-2
Here,in our second step we conduct “H1 TAGGING”

11. STEP-3
Here,in our third step we use “YOAST” to conduct Google preview.

12. STEP-4
Here,in fourth step we have done “SEO TITTLE”,”META DESCRIPTION”,”SLUG” in google preview with the help
of yoast.

13. STEP-5
Here,in fifth step we have done “FB TITTILE” and “FB DESCRIPTION”.

14. After conducting basic “On-page SEO” we find the result.