Whether you’re an agency spending days doing keyword research to build an information architecture, a marketplace wanting to A/B test internal linking across 100,000 pages or a classifieds site pruning millions of pages, no-code automation offers a way to do SEO more quickly, scalably, holistically and portably. This presentations explains what exactly no-code automation for SEO is, what it isn’t, what data sources it can combine and how Similar.ai has used it to drive organic traffic, improve rankings and grow revenue.

1. ABCs of SEO
automation
Slideshare.Net/Similarai
@Similar_ai
Robin Allenson | Similar.ai
Stand 27
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2. Automation should
let SEOs test & scale
their ideas
as easily as Lego
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3. Manual SEO stack
There are only a few flavours of tools
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•
•
•
•
•
Keyword tools
Crawling & log file analysis
SERP data
Multi-tools
Code
Publishing tools
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4. Manual SEO is
flexible
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5. Manual SEO is
fragmented
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6. Manual SEO is
fragmented
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7. Manual SEO is
fragmented
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8. Product SEO stack
A stack built around search
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•
•
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Search engine
Apache Spark
Java and Javascript
Ticketing tools
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9. Product SEO
scales
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10. Product SEO
shares an
engineering team
& a legacy stack
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11. Product SEO has
internal data and
siloed actions
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12. Seamless integration &
orchestration
Whole site system of record
Simple SEO CMS
Search automation stack anyone can use
Expressive
Holistic
Fast & Simple
Portable
Relevant
Scalable
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13. Automation
should let SEOs
test & scale their
ideas
as easily as Lego
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14. Express your SEO ideas
Combine ingredients
into recipes
Publish
Review
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15. You write
the recipe
Express your SEO ideas
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16. Publish
Express your SEO ideas
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17. Review
Express your SEO ideas
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18. Holistic SEO
automation
combines
different layers
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19. Holistic SEO automation
Let's build a recipe to create high quality new pages
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20. Holistic SEO automation
Find potential new pages
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21. Holistic SEO automation
For which the site has product results
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22. Holistic SEO automation
Which are actually relevant to what search engine users are looking for
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23. Low listing relevance
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24. High listing relevance
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25. Holistic SEO automation
Potential new pages with products that are good answers to transactional
user needs
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26. Holistic SEO automation
Which have 100-10,000 searches a month in the local market
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27. Holistic SEO automation
Demand is the total search volume from the keywords in the topic
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28. Holistic SEO automation
Add in # topic keywords
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29. Holistic SEO automation
# topic keywords
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30. Holistic SEO automation
New pages with 100-10,000 searches monthly and great product answers
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31. Holistic SEO automation
Now add in domain diversity
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32. Low domain diversity
Brand results
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33. High domain diversity
Brand results
Multi-brand
retailers
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34. Holistic SEO automation
New pages with relevant products for which multi-brand retailers can
get traffic
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35. Holistic SEO automation
Create these as new pages with the right title, H1, results and
some useful content
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36. Holistic SEO automation
Save this recipe to use again and again, as data updates, or on
other sites
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37. Automating build-
measure-learn
accelerates
learning
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38. Great SEO
automation can
be portable
across pages &
sites
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39. One recipe on multiple sites
Recipe
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40. One recipe on multiple sites
Results on first site
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41. One recipe on multiple sites
Results on second site
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42. Every page on the
site should be a
great answer to a
real user need
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43. Every page on the
site should be a
great answer to a
real user need
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44. Make sites user-centric
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45. SEO automation
scales to every
page on the site
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46. SEO automation that scales
149M pages
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47. Thank You
Slideshare.Net/Similarai
@Similar_ai
Robin Allenson | Similar.ai
Stand 27
47

48. APPENDIX

49. No-code SEO: recipes, Google Search Console …
Links to additional useful tips and learnings
• You read more about what
makes Similar.ai recipes
powerful HERE
• Read about Google Search
Console API limits: how to
get 14x the keywords on our
BLOG
• Check back for future updates
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