1. ABCs of SEO
automation
Slideshare.Net/Similarai
@Similar_ai
Robin Allenson | Similar.ai
Stand 27
1

2. Automation should
let SEOs test & scale
their ideas
as easily as Lego
2

3. Manual SEO stack
There are only a few flavours of tools
•
•
•
•
•
•
Keyword tools
Crawling & log file analysis
SERP data
Multi-tools
Code
Publishing tools
3

4. Manual SEO is
flexible
4

5. Manual SEO is
fragmented
5

6. Manual SEO is
fragmented
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7. Manual SEO is
fragmented
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8. Product SEO stack
A stack built around search
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•
•
•
Search engine
Apache Spark
Java and Javascript
Ticketing tools
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9. Product SEO
scales
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10. Product SEO
shares an
engineering team
& a legacy stack
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11. Product SEO has
internal data and
siloed actions
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12. Seamless integration &
orchestration
Whole site system of record
Simple SEO CMS
Search automation stack anyone can use
Expressive
Holistic
Fast & Simple
Portable
Relevant
Scalable
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13. Automation
should let SEOs
test & scale their
ideas
as easily as Lego
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14. Express your SEO ideas
Combine ingredients
into recipes
Publish
Review
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15. You write
the recipe
Express your SEO ideas
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16. Publish
Express your SEO ideas
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17. Review
Express your SEO ideas
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18. Holistic SEO
automation
combines
different layers
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19. Holistic SEO automation
Let's build a recipe to create high quality new pages
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20. Holistic SEO automation
Find potential new pages
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21. Holistic SEO automation
For which the site has product results
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22. Holistic SEO automation
Which are actually relevant to what search engine users are looking for
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23. Low listing relevance
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24. High listing relevance
24

25. Holistic SEO automation
Potential new pages with products that are good answers to transactional
user needs
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26. Holistic SEO automation
Which have 100-10,000 searches a month in the local market
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27. Holistic SEO automation
Demand is the total search volume from the keywords in the topic
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28. Holistic SEO automation
Add in # topic keywords
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29. Holistic SEO automation
# topic keywords
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30. Holistic SEO automation
New pages with 100-10,000 searches monthly and great product answers
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31. Holistic SEO automation
Now add in domain diversity
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32. Low domain diversity
Brand results
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33. High domain diversity
Brand results
Multi-brand
retailers
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34. Holistic SEO automation
New pages with relevant products for which multi-brand retailers can
get traffic
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35. Holistic SEO automation
Create these as new pages with the right title, H1, results and
some useful content
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36. Holistic SEO automation
Save this recipe to use again and again, as data updates, or on
other sites
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37. Automating build-
measure-learn
accelerates
learning
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38. Great SEO
automation can
be portable
across pages &
sites
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39. One recipe on multiple sites
Recipe
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40. One recipe on multiple sites
Results on first site
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41. One recipe on multiple sites
Results on second site
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42. Every page on the
site should be a
great answer to a
real user need
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43. Every page on the
site should be a
great answer to a
real user need
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44. Make sites user-centric
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45. SEO automation
scales to every
page on the site
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46. SEO automation that scales
149M pages
46

47. Thank You
Slideshare.Net/Similarai
@Similar_ai
Robin Allenson | Similar.ai
Stand 27
47

48. APPENDIX

49. No-code SEO: recipes, Google Search Console …
Links to additional useful tips and learnings
• You read more about what
makes Similar.ai recipes
powerful HERE
• Read about Google Search
Console API limits: how to
get 14x the keywords on our
BLOG
• Check back for future updates
49