A short presentation showing you how you can optimise your own website to get to the top of Google rankings for the keywords that matter to your business. The slides include practical tips on actions you can take today to improve your rankings, without paying anyone anything!

1. Rank Higher on Google tomorrow
Without paying anyone a penny!
Jonathan Guy
Aqueous Digital

2. • What are the 3 rules of Google?
• What can you do to play by the rules and win?
• How do you do it?
Agenda

3. 3 Rules of Google
Rule 1
Google is just a machine

4. 3 Rules of Google
Rule 2
Nothing beats great content

5. 3 Rules of Google
Rule 3
One page one keyword

6. How can you win?
• We know that Google wants to give people
the best answers to search queries so…….
Why don’t you create the best
answers?

7. • Originality
• Headline
• Action
• Answers
• Stimulating
• Readable
• Relevant
• Engaging
What is good content?

8. How many words?
What constitutes a good length
for a blog article
or a web page?

9. Content Length and Ranking
http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/
For all of these graphs, our content
length data does not include any
html, css, or javascript, but it does
contain the text found in sidebars,
which could inflate the data slightly
compared to just looking at the
main content area.

10. Content Length and Ranking
“For most SERPs it looks like at least 1500 words
is a good target. This isn’t a steadfast rule –
you’ll need to adjust this target to fit the niche
that you’re in.”
SERP IQ

11. What to write?

12. What to write?
• Who – who is your product for?
• What – sort of things do they need to know
about what you sell?
• Why - why should they buy from you (benefits)?
• Where – where can they find you or the products
you sell?
• When – when can they buy?
• How – how do they get in touch with you?

13. 829 words of copy in the
main area of the page
Another 152
words of copy
in the sidebar
Content Length and Ranking

14. Add useful
links to
authority
sites
Content Length and Ranking

15. 1. Plan what you want to improve on your
website
2. Write better content that answers queries
3. Update your website

16. Any Questions?

17. Keep in touch!
LinkedIn
Twitter Google+ Facebook