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WHO IS TRACY MALONE
@TracyAMalone – TWITTER LINKEDIN.COM/IN/TRACYSCHLOSS BLAB.IM/TracyAMalone
Without
Question
Do
These
Evolution
SEO Changes Understatement
The RULES are always changing
SOCIAL MEDIA CHANNELS DOMINATES RESULTS
GAME of SEO began
When things got CROWDED
#WePaid
and PAID
top COSTING keywords
Photo credit - http://www.wordstream.com/articles/most-expensive-keywords
Local SEARCH results
PAID
ANSWERS
SOCIAL RANKED
LOCAL
ORGANIC
Google Answers
and Builds data
Look at his social
profile inks
social is
hard to
BEAT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
GREAT CONTENT
WEBSITE
Blog – oxygen to website
Keep CONTENT Fresh – get indexed quicker
Creates SOCIAL
food to share
$120,000
Blog Post
TellSTORIES
WEBSITE
BLOG
MOST important business asset – EMAIL LIST
Why do they want to subscribe?
Consistent delivery PLAN
LINK to YOUR website
WEBSITE
BLOG EMAIL
SHARE YOURS
SHARE
THEIRS
Using these share
features makes
Sharing easy
THEY ARE TALKING TO EACH OTHER
WEBSITE
BLOG EMAIL SOCIAL
YOUR ONLINE PROFESSIONAL
PROFILE!
RESUME – Looks back at what you have
done
LINKEDIN – Looks at what you CAN do!!
SEO
SOCIAL
Profiles
RANK
MOST things on Facebook BELONG on BLOG
What you put on facebook is gone in a day unless someone goes to your page.
INDEXABLE - searchable
PIN FROM your WEBSITE
#HASHTAGS
WHY SO IMPORTANT??
Coming up on first page
PEOPLE CHECK YOU OUT
We CAN control what they see on LinkedIn
We can KICK ASS because we know SEO
Google
yourself
People are using Search on LinkedIn
KEYWORD THAT TITLE – WHAT DO YOU WANT TO BE FOUND FOR?
Add ALL contact information – Isn’t that the point?
Summary 2000 characters
WHO - do you help?
WHAT - do you do?
WHERE - do you service?
WHEN - How long have you been doing this? Experience must shine
WHY – show your passion – Remember you are selling your services
Speak in 1st person – you are not a company
BLAB.IM
The New SEO
Search Engine Optimization
Simply Excellent Online
Search Engagement Optimization
USE YOUR mad SEO skills to Optimize
FollowME
Twitter – Twitter-TracyMalone.com
LinkedIn – Linkedin-TracyMalone.com
Blab – Blab-TracyMalone.com
Facebook – Facebook-TracyMalone.com

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