How To Build and Market To Your Email List
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This document provides guidance on how to build and market to an email list. It discusses what email marketing is and its advantages over other media like blogs, Twitter, Facebook and YouTube. It emphasizes building a community around your brand by delivering value, communicating with your audience, surveying readers, and sharing ideas. The document also covers setting up an email list, customizing opt-in forms, crafting the first email, and evaluating campaign performance based on opens, clicks, unsubscribes and call to action response.
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How To Build and Market To Your Email List
- 1. How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta
- 4. What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
- 5. campaigns/ broadcasts opens clicks unsubscribes opt-in spam and abuse reports Words you need to know.
- 6. Advantages over other media
- 7. Advantages over other media BLOG could be missed
- 8. Advantages over other media BLOG could be missed TWITTER lost in the feed
- 9. Advantages over other media BLOG could be missed TWITTER lost in the feed FACEBOOK placement & pay to play
- 10. Advantages over other media BLOG could be missed TWITTER lost in the feed FACEBOOK placement & pay to play YOUTUBE ads, accessibility & competition
- 11. Your list supports all your online endeavors
- 12. Build Community
- 14. Build Community Reinforce Brand Deliver Value
- 15. Build Community Reinforce Brand Deliver Value Communicate with Audience
- 16. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers
- 17. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products
- 18. Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas
- 19. ? If your email marketing efforts achieve one thing, what would you want it be?
- 20. Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch
- 22. STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.
- 23. What service will you use? free options affordable options pro services
- 24. Anatomy of opt-in emails Sign up form
- 25. Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages
- 26. Anatomy of opt-in emails Sign up form
- 27. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com
- 28. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget
- 29. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget Facebook Plugin
- 30. Anatomy of opt-in emails Dedicated sign up page Sign up form www.Ireland.com Sidebar Widget Facebook Plugin Website Popup
- 31. Anatomy of opt-in emails Confirmation email
- 32. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. ----------------------------------------CONFIRM BY VISITING THE LINK BLEOW http://www.aweber.com/z/c/?jxlinkylinky ----------------------------------------If you do not want to confirm, simply ignore this message. Talk soon, Derek Halpern
- 33. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. ----------------------------------------CONFIRM BY VISITING THE LINK BLEOW http://www.aweber.com/z/c/?jxlinkylinky ----------------------------------------If you do not want to confirm, simply ignore this message. Talk soon, Derek Halpern
- 34. Anatomy of opt-in emails To: Kerwin <mskonfa@hotmail.com> From: Derek Halpern <news@socialtriggers.com> Confirmation email Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below. To: Kerwin <mskonfa@hotmail.com> ----------------------------------------CONFIRM BY VISITING From:LINKFlynn <pat@smartpassiveincome.com> THE Pat BLEOW http://www.aweber.com/z/c/?jxlinkylinky Hi Kerwin! ----------------------------------------I’m so thankful that you want to become one of my If you do not want to confirm, simply ignore this message. special ambassadors! Talk soon, Before we can send you anything, we need to Derek Halpern make sure we have your permission. So please click the link below to confirm that you want to become one of my ambassadors. Thanks!
- 35. Anatomy of opt-in emails Welcome email
- 36. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales. Right now, I want you to do do two things. Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
- 37. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales. Right now, I want you to do do two things. Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
- 38. Anatomy of opt-in emails From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers What’s up Jeff? Welcome email Thank you for signing up. To: Kerwin <mskonfa@hotmail.com> Every week, you’ll receive valuable advice that shows you how Flynn <pat@smartpassiveincome.com> From: Pat to turn web traffic into leads and sales. Hi Kerwin! Right now, I want you to do do twofor confirming that last email, and Thanks things. welcome to Niche Site Duel 2.0! I’m totally excited Thing #1: Reply to this email and youme aboard with me! to have tell on what you’re struggling with right now. Even if it’s something really small don’t hesitate. If you’d like to participate, you’re going to have to start your research first. Here’s a link to my set of criteria: http://www.smartpassiveincome.com/criteria
- 39. How to sign up, set up, and send out in ten minutes...
- 40. CREATE LIST
- 41. CREATE LIST set up in dashboard
- 42. CREATE LIST sign up form on your website enter by hand in dashboard set up in dashboard import database in dashboard add names & emails
- 43. CREATE LIST sign up form on your website enter by hand in dashboard set up in dashboard import database in dashboard add names & emails YOUR LIST
- 45. CREATE LIST CUSTOMIZE FORMS only include the fields you need
- 46. CREATE LIST CUSTOMIZE FORMS only include the fields you need consider an appropriate header or special layout
- 47. CREATE LIST CUSTOMIZE FORMS only include the fields you need consider an appropriate header or special layout personalize your messages
- 53. STOP Before you hit send
- 54. STOP Before you hit send Proofread Send a test Open in mobile Think about timing
- 56. Opens
- 57. Clicks
- 58. Unsubscribes
- 59. Call to Action
- 60. Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
- 61. Action Steps