This document summarizes a webinar about search engine marketing (SEM) strategies for hospitals. It discusses the importance of SEM and a hospital's website for patient acquisition. It then covers organic search engine optimization (SEO), paid search (PPC), and the relationship between the two. The document provides tips for tracking SEM success using metrics like impressions, clicks, and conversions. It also discusses challenges in healthcare SEM and ways to overcome them. Examples are given of successful SEM programs that increased awareness, social media followers, and online donations. The presentation concludes with a Q&A section.
This document summarizes a webinar about search engine marketing (SEM) strategies for hospitals. It discusses the importance of SEM and a hospital's website for patient acquisition. It then covers organic search engine optimization (SEO), paid search (PPC), and how they are related. The document provides tips for tracking SEM success and overcoming challenges in healthcare SEM. It also provides examples of successful SEM programs and how marketing managers can improve SEM. It concludes by addressing questions about SEM for hospitals.
The document provides guidance on optimizing Facebook ad campaigns. It recommends regularly reviewing performance metrics in the Ads Manager to identify top-performing ads and audiences. It also suggests testing different ad creatives and targeting strategies to determine what works best. Specifically, it outlines how Ray, a pizza shop owner, analyzed metrics to identify his best customer segments, then tested different ad variations with each segment to optimize his campaign.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!Michelle Hummel
The document provides tips on writing effective Facebook ads, including:
1) Focusing ad headlines on compelling "yes" questions or statements that grab attention.
2) Using relevant images that feature people and maximize available space.
3) Ensuring ad copy directly relates to the target audience through relevant details.
4) Testing multiple ad targets and optimizing campaigns based on performance data.
Blackglass provides fully integrated online marketing campaigns including search engine marketing, search engine optimization, social media marketing, email marketing, and affiliate marketing. They focus on localized and targeted campaigns and ongoing analysis and optimization to drive success. Blackglass has experience with female-skewed websites and uses an approach focused on television, telephone, and word-of-mouth marketing to women. Measurement and analysis of campaign performance is crucial.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
The document summarizes a webinar about how hotels and hospitality brands can mobilize their most loyal customers, called brand advocates, to generate positive word-of-mouth marketing through reviews and recommendations. It discusses how brand advocates are more valuable than regular loyal customers, and how one company, Denihan Hospitality Group, saw success in mobilizing their existing advocates through review and offer sharing programs, which resulted in new bookings and reviews. The webinar aimed to demonstrate how mobilizing brand advocates can deliver a strong return on investment.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
This document summarizes a webinar about search engine marketing (SEM) strategies for hospitals. It discusses the importance of SEM and a hospital's website for patient acquisition. It then covers organic search engine optimization (SEO), paid search (PPC), and how they are related. The document provides tips for tracking SEM success and overcoming challenges in healthcare SEM. It also provides examples of successful SEM programs and how marketing managers can improve SEM. It concludes by addressing questions about SEM for hospitals.
The document provides guidance on optimizing Facebook ad campaigns. It recommends regularly reviewing performance metrics in the Ads Manager to identify top-performing ads and audiences. It also suggests testing different ad creatives and targeting strategies to determine what works best. Specifically, it outlines how Ray, a pizza shop owner, analyzed metrics to identify his best customer segments, then tested different ad variations with each segment to optimize his campaign.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Social Media 106 How to Write Effective Facebook Ads That Get Clicks!Michelle Hummel
The document provides tips on writing effective Facebook ads, including:
1) Focusing ad headlines on compelling "yes" questions or statements that grab attention.
2) Using relevant images that feature people and maximize available space.
3) Ensuring ad copy directly relates to the target audience through relevant details.
4) Testing multiple ad targets and optimizing campaigns based on performance data.
Blackglass provides fully integrated online marketing campaigns including search engine marketing, search engine optimization, social media marketing, email marketing, and affiliate marketing. They focus on localized and targeted campaigns and ongoing analysis and optimization to drive success. Blackglass has experience with female-skewed websites and uses an approach focused on television, telephone, and word-of-mouth marketing to women. Measurement and analysis of campaign performance is crucial.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
The document summarizes a webinar about how hotels and hospitality brands can mobilize their most loyal customers, called brand advocates, to generate positive word-of-mouth marketing through reviews and recommendations. It discusses how brand advocates are more valuable than regular loyal customers, and how one company, Denihan Hospitality Group, saw success in mobilizing their existing advocates through review and offer sharing programs, which resulted in new bookings and reviews. The webinar aimed to demonstrate how mobilizing brand advocates can deliver a strong return on investment.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
This document outlines the key components of developing a digital marketing plan including defining objectives, audiences, and content strategy. It discusses developing a media mix across different tactics like SEO, PPC, social media, email marketing and measuring success through KPIs. The planning process is iterative with phases for planning, creation, implementation, and evaluation to continuously improve performance.
Selling Content Marketing Software to the C-SuiteCompendium
Selling Content Marketing Software up to the C-Suite can be a challenge for a number of different reasons. Our latest 8 page guide aims to solve that problem by providing you with what each person in the C-Suite is worried about and specific examples of how to speak to each person.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
Understanding Adwords - An Ecommerce Perspectivecampone
This document provides an overview of pay per click (PPC) advertising from an ecommerce perspective. It discusses what PPC is and why it is useful, particularly for driving sales. Advanced PPC strategies like dynamic search ads, enhanced campaigns, location extensions, and sitelinks are explained as ways to improve campaign performance. The conclusion emphasizes that while experimentation with PPC can be risky without experience, thinking like a retailer and focusing on ROI can help optimize results.
The document introduces various topics related to online marketing including web design, search engine optimization, content marketing, social media, keyword research, analytics, and pay-per-click advertising. It discusses the importance of site usability, content, and SEO factors like backlinks. Metrics are provided showing higher search result positions receive more clicks. Tools for keyword research and site assessments are also introduced.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides an overview of various internet marketing strategies, including search engine marketing, social media marketing, display advertising, email marketing, viral marketing, affiliate marketing, blog marketing, and how to set a marketing budget. It discusses the objectives and importance of internet marketing, how each strategy works, and gives examples of some major strategies like search engine optimization, search engine marketing, and social media marketing on platforms like Facebook.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
The document discusses how Hubspot can help the University of Michigan-Dearborn College of Business with their marketing efforts. It outlines some of the college's goals such as increasing enrollment in new graduate programs. It then explains how Hubspot can help address problems in areas like event registration, analytics, landing pages, workflows, and more. Hubspot provides tools that allow the college to better manage leads, measure marketing ROI, create customized content, and automate communications with prospects. The presentation concludes by highlighting additional Hubspot functionality like social media and blogging that could be implemented in future phases.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
This document outlines the key components of developing a digital marketing plan including defining objectives, audiences, and content strategy. It discusses developing a media mix across different tactics like SEO, PPC, social media, email marketing and measuring success through KPIs. The planning process is iterative with phases for planning, creation, implementation, and evaluation to continuously improve performance.
Selling Content Marketing Software to the C-SuiteCompendium
Selling Content Marketing Software up to the C-Suite can be a challenge for a number of different reasons. Our latest 8 page guide aims to solve that problem by providing you with what each person in the C-Suite is worried about and specific examples of how to speak to each person.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
Understanding Adwords - An Ecommerce Perspectivecampone
This document provides an overview of pay per click (PPC) advertising from an ecommerce perspective. It discusses what PPC is and why it is useful, particularly for driving sales. Advanced PPC strategies like dynamic search ads, enhanced campaigns, location extensions, and sitelinks are explained as ways to improve campaign performance. The conclusion emphasizes that while experimentation with PPC can be risky without experience, thinking like a retailer and focusing on ROI can help optimize results.
The document introduces various topics related to online marketing including web design, search engine optimization, content marketing, social media, keyword research, analytics, and pay-per-click advertising. It discusses the importance of site usability, content, and SEO factors like backlinks. Metrics are provided showing higher search result positions receive more clicks. Tools for keyword research and site assessments are also introduced.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
The document provides an overview of Facebook advertising strategies and best practices. It discusses developing a content strategy, targeting the right audiences, optimizing ad campaigns, tracking conversions, and analyzing performance metrics. Case studies are presented showing how companies like Banana Republic, iTrueMart, Vichy, and Salesforce used custom audiences, retargeting, and audience insights to increase sales, boost brand awareness, and improve return on ad spend. Resources for continuing education on Facebook marketing are also listed.
This document provides an overview of various internet marketing strategies, including search engine marketing, social media marketing, display advertising, email marketing, viral marketing, affiliate marketing, blog marketing, and how to set a marketing budget. It discusses the objectives and importance of internet marketing, how each strategy works, and gives examples of some major strategies like search engine optimization, search engine marketing, and social media marketing on platforms like Facebook.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
The document discusses how Hubspot can help the University of Michigan-Dearborn College of Business with their marketing efforts. It outlines some of the college's goals such as increasing enrollment in new graduate programs. It then explains how Hubspot can help address problems in areas like event registration, analytics, landing pages, workflows, and more. Hubspot provides tools that allow the college to better manage leads, measure marketing ROI, create customized content, and automate communications with prospects. The presentation concludes by highlighting additional Hubspot functionality like social media and blogging that could be implemented in future phases.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
This document discusses the growing importance and value of marketing automation. It notes that marketing automation software acquisitions totaled over $6 billion from 2010 to 2013 as tools became indispensable. The main challenges for marketing include an expected 20-fold increase in digital data by 2020, empowered customers who complete most of the buyer journey without sales, and pressure to prove marketing ROI. The document advocates for lead nurturing programs to guide customers through personalized, behavior-driven communications. It also emphasizes using automation to improve sales and marketing alignment by delivering better leads and enabling sales to engage opportunities. Analysis of marketing campaigns and attributed revenue is presented as a way to demonstrate accountability through data-driven reporting.
How to use Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Analytics to help pull business-to-business prospects through the sales funnel. Developed for Online Marketing Connect's Search Focus Week, May 2011. By Stacy Williams, President, Prominent Placement, Inc.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
1. Content should be the main consideration in any digital strategy, as content is what is offered to customers online. Channels and technology are meant to facilitate content delivery.
2. Digital marketing is becoming more technology-driven, analytical, and operationally-focused as marketers take on more multi-channel responsibilities. Customer expectations are also evolving rapidly.
3. An effective content strategy involves planning based on customer insights, setting objectives, developing content and distributing it across owned, paid and earned channels to meet business and customer goals. It is an ongoing process of measuring, optimizing and repurposing content.
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
This document is a presentation by Impression Marketing, a digital marketing company, about their services. It summarizes their team and specializations. The presentation then discusses strategies for integrating traditional and online marketing for security companies. It provides examples of old versus new marketing tactics and emphasizes measuring results from various online channels. The presentation concludes by offering a free website assessment to attendees.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon, Digital Solutions, Website Design, Website Development, Hosting, Best Digital Marketing Company in Bangalore, Best Social Media Company in Bangalore,
Similar to SEO and PPC for Hospital Service Line Marketers (20)
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Building RAG with self-deployed Milvus vector database and Snowpark Container...
SEO and PPC for Hospital Service Line Marketers
1. SEO AND PPC FOR SERVICE LINE
MARKETERS
Brian Bierbaum, Vice President of Digital Strategy and Sales
Jason Douglas, Interactive Marketing Strategist
The Webinar Will Be Starting Shortly…
Have a question?
We’ll be checking the chat window.
2. WHY IS SEARCH ENGINE MARKETING (SEM)
IMPORTANT TO HOSPITALS?
3. YOUR HOSPITAL WEBSITE SHOULD BE A KEY
DRIVER IN YOUR PATIENT ACQUISITION EFFORTS
Attract Engage Convert
Organic SEO Content Events/Classes
PPC Seminars
Social Media Health
Physician Relationship Assessment
Management Tools
Traditional Marketing
4. QUICK CHECK: WHAT IS SEM, PPC AND
ORGANIC SEO
Search Engine Marketing (SEM)
Organic
SEO
Results
PPC
Results
7. TRACKING SUCCESS
Awareness: Impressions: easy to
obtain in SEM
Interest: The first action: clicking on
the ad
Desire: The level of interest in what
you are offering
Action: What you want the visitor to
do
Some metrics of note:
– Traffic Source/Medium
– Time on page/site
– Bounce rate
– New visitor percentage
– Conversions/goals
.
9. TRACKING SUCCESS - CRM
“To measure is to know. If you cannot
measure it, you cannot improve it.”
“ROI is best measured by tracking early and
for a longer period of time, and CRM
databases are a great tool for this. While
many of your conversations may not yet be
patients, if they are engaging with your
Lord William Thompson Kelvin hospital, we can still gather valuable data
about their behavior.“
Quick Poll: How many of you have - Chris Boyer – Inova Health
access to CRM (consumer focused) or Systems, Thought Leaders Project :
PRM (physician focused) data in your Hospital Marketing
marketing?
10. SEM CHALLENGES IN HEALTHCARE
(AND HOW TO OVERCOME THEM)
Recency
– More frequently updated sites rank better
– Long approval processes are common in hospitals
Content challenges
– Physicians and legal often use/require medical jargon in copy
• PPC has character limits. May not fit official medical jargon in ad copy
– Real people use other words in search. i.e. coronary heart disease,
cardiac arrest = heart disease
• PPC: Bid on all variations of terms. Learn about how your visitors search.
Discomfort with social media
– Start simple
– Make sure user guidelines are established
PPC: Must be careful with your message
– What is your conversion point?
• Newsletter sign up
• Survey
• Schedule an appointment
www.shsmd.org
11. WHAT A SUCCESSFUL ONLINE MARKETING
PROGRAM LOOKS LIKE
Children’s Hospitals and
Clinics of Minnesota
Objectives: Increase awareness of
Children’s; Social Media
fan/following; increase online giving
Tactics:
– Facebook Advertising
– Google AdWords (grant and paid)
– LinkedIn Advertising
– Dedicated landing pages
– Microsites
12. WHAT A SUCCESSFUL ONLINE MARKETING
PROGRAM LOOKS LIKE
Facebook Ad Strategy: target men and women, 22+,
college graduates within five state area.
Results:
– Facebook:
• 110M impressions
• 15K clicks
• 4,200 fans
• CPM: Eleven cents
13. WHAT A SUCCESSFUL ONLINE MARKETING
PROGRAM LOOKS LIKE
LinkedIn Ad Strategy: Use compelling images of children,
copy to promote Children’s Annual Gala. Target business
managers and higher to buy individual seats or tables at
gala. Land people on event microsite.
Results:
– LinkedIn Advertising:
• Sold 900 total seats, resulting in a sold-out event raising $1.3 million, 160% above the
target goal.
• 172K targeted impressions to high-level decision makers, age 35+ in Minneapolis/St. Paul
14. WHAT A SUCCESSFUL ONLINE MARKETING
PROGRAM LOOKS LIKE
Google AdWords Strategy: Use Google Paid to aggressively bid on
service keywords above $1.00 per click. Land visitors to condition or
service line specific pages. Use Google Grant to bid on low-cost
keywords such as brand and geo-qualified words.
Results:
– Google AdWords: Used grant money to help Children’s reach goal on GiveMN day; placed in
top 1% of total dollars
– Google AdWords: Top positioning for all service based keywords; accounted for 15% of site
traffic. Focused bid strategy on all seasonal giving keywords resulted in Children’s reaching
their online giving goal of $800K
15. LOCAL?
Localizing search is becoming a focal point for
searchers. It is easier to relate to an ad that speaks
to their area.
Facebook ads allow the use of images and more
copy. Highlight a doctor and clinic at the same time.
16. LOCAL?
Jason,
Any thoughts on a slide about importance of local
search for finding hospital locations, services, and
physicians that work out of a particular hospital?
Could we pull visuals from Northfield’s FB ads?
17. LOCAL?
Jason,
Any thoughts on a slide about importance of local
search for finding hospital locations, services, and
physicians that work out of a particular hospital?
Could we pull visuals from Northfield’s FB ads?
18. HOW MARKETING MANAGERS CAN
IMPROVE SEM
Working closely with PR and Make sure departments are
social media teams to linking whenever they can.
coordinate content Give them a guide to provide
accurate anchor links
Develop an SEM content
strategy to support overall Become good friends with your
content plan web development team. Ask
them for help making the site
Ensure your keyword
more “search friendly”
strategy is being used by all
departments when Work with your CMO to get a
communicating about your CRM in place that ties to your
service line web analytics. The data will be
invaluable to you and your
Spearhead social media
search team
initiatives that include social
media optimization
19. CONTENT AS A LINK BUILDING
STRATEGY
Two off-page keyword-
… linked to landing page
optimized articles ...
20. OVERALL RESULTS
Non-branded inbound keyword traffic to the targeted page increased by
376% in the 8 weeks following the implementation of the test.
21. ROI FOR SEM MADE EASY
Traditional Marketing Channel SEM Pilot Program
Number of pieces sent: 200 • Carve out 10% of your total budget
Cost for printing and for an SEM pilot program
postage: $1.44 VS.
Total cost to send 200 • Ensure each channel in the strategy
pieces: $288 drives to a landing page with a call to
Response rate: 0.5% action and goal tracking in place
Patients acquired: 200 pieces
mailed x 0.5% response rate = 1 • Compare cost per patient acquired
new patient
22. QUESTIONS?
The presentation and highlights of the presentation will be available on our
blog.
priorityresults.com/blog
Brian Bierbaum
www.linkedin.com/in/brianbierbaum
Twitter: @BrianBierbaum
bbierbaum@priorityresults.com
952.920.9909
Jason Douglas
www.linkedin.com/in/jasonmichaeldouglas
Twitter: @JasonDouglas
jdouglas@priorityresults.com
952-852-1150
Priorityresults.com
Editor's Notes
BBAgendaBrief overview of how PPC and SEO work together - Discuss how hospitals are tracking success with their search marketing programs beyond just increases in traffic to the website-Look at other ways to prove your SEM program is bringing in patients.- Tips on setting up PPC and SEO and pitfalls to avoid.And briefly touch on budget expectations and how to tie a SEM program in with your traditional marketing effort
BBBefore we get started… Why is SEM important in healthcare… because health content is being consumed more than music, banking, gaming, and a variety of other types of media and they are finding it via search engines and their social networks.We all know the health care industry is facing challenging times. The industry is awash in regulation, suffering from declining resources and facing impending health care reform. Hospitals operate in an uncertain reimbursement environment, yet have to excel in clinical care, scientific discovery and innovation, reputation management, brand exposure, patient satisfaction and appointment generation. However, despite these hurdles, the public still views hospitals as the most trusted industry according to a Harris Interactive study (“Oil, Pharmaceutical, Health”) where 60 percent of all consumers stated they trust hospitals and they are proving that by turning to search engines and social media with their questions. There are many stats out there that I am sure you have seen at SHSMD events and blogs. You already know there is opportunity for your service lines. You are likely looking for ways to capture more of that traffic or convert more visitors into patients and that is what we will discuss today.
BBYou do that through… We are focusing on Organic SEO and PPC today
BBBefore we move on. Want to make sure we are all on the same page.
JD
JDLet’s look at it from a cost perspective
JDJason to modify for more practical GA tips such as goals, sources, etc.
JD
BBQuick Poll: Not surprising. Next time you are asked to show the success of your work, this is your opportunity to ask for a CRM or PRM. Not only can you use them to mass personalize your marketing efforts, you can also use the data to create micro targeted campaigns and reports because of the confidence you will have in your success. You can test relentlessly to find what works and what doesn't. Web analytics, interactive marketing, offline marketing, call center and many other touch points intersect. Marketers can cross-reference all marketing initiatives -- traditional and non-traditional – to glean insights from results for future planning. Advanced CRM modules enhance the patient caller experience by linking individual calls to patient records, pulling up records by caller (phone number) identification. They can even link a referring physician to a patient for reporting purposes and integrate with marketing reporting to reference the campaign source.From an SEM perspective you can tie a .99/cent PPC lead or a weeks worth of organic web site traffic back to # of patients who signed up for a beratric seminar and then undertook elective surgery.Chris Boyer and Gabriele Detora. Good quotes in the TLP book.
BBRecency- Get a content calendar in place for your service line specifically for SEO. Drip optimized content onto the site and off the site on blogs, and other relevant sites. Having the calendar specific to SEO will allow you to get it through the longer approval process without it falling through the cracks.Content challenges- When developing your keyword strategy make sure the team you are working with understands healthcare and vet the keyword strategy by sampling their search terms for medical jargon. You can quickly test the relevancy of search results by doing a search for that keyword phrase and seeing what comes up. It should be content your target audience would be interested in.Discomfort with social mediaYou simply can’t ignore social media. It is a growing driver in your SEO strategy and at the very least you can encourage social sharing of your content via social networks and ideally you should have a social strategy in place for engaging with your community and driving them back to relevant content on your site.
JD Jason,Any organic here?
JD
JD Jason,Any PPC or SEO stats that tie into this?
JD
See the local results dominate the organic results. Also, Houston Emergency Room ad is using location extensions which show on local results. Importance of an integrated search marketing strategy: local, PPC, SEO.
Another example: see the local results dominate the organic results. Also, Houston Emergency Room ad is using location extensions which show on local results. Importance of an integrated search marketing strategy: local, PPC, SEO.
BB
Here is an example of how having a content strategy for SEM can pay off.
4/4-5/27 (54 days) = Search sent 101 non-paid visits via 59 keywords5/28-7/20 (54 days) = Search sent 380 non-paid visits via 181 keywords= 376% increaseAnnualized: Before = 683; after = 2568; difference of 1885