The document outlines a comprehensive 12-week course on search engine optimization (SEO), covering essential topics from the basics of SEO, keyword research, and on-page techniques to advanced strategies such as link building, local SEO, content marketing, and social media integration. It includes practical aspects like SEO audits, analytics, and future trends in the field. The curriculum is designed to equip learners with various SEO skills and knowledge to improve online visibility.

1. SEARCH ENGINE OPTIMIZATION
Week 1: Introduction to SEO
1.1. What is SEO and its importance
1.2. How search engines work
1.3. Types of SEO: On-page, Off-page, and Technical SEO
Week 2: Keyword Research
2.1. Importance of keyword research
2.2. Keyword research tools and techniques
2.3. Analyzing search intent and keyword competition
2.4. Creating a keyword strategy
Week 3: On-Page SEO
3.1. SEO-friendly URLs
3.2. Title tags, meta descriptions, and heading tags
3.3. Content optimization
3.4. Image optimization and alt tags
Week 4: Technical SEO
4.1. Importance of site structure and navigation
4.2. XML sitemaps and robots.txt files
4.3. Website speed optimization
4.4. Mobile-friendliness and responsive design
4.5 Redirect 301, 302
4.6 Robot Meta Tags
4.7 Indexing and Crawlability
Week 5: Advanced On-Page SEO
5.1. Schema markup and structured data
5.2. Internal linking and anchor text optimization
5.3. Duplicate content issues and canonicalization

2. 5.4. Optimizing content By Help of GSC
Week 6: Off-Page SEO - Link Building
6.1. Importance of backlinks in SEO
6.2. Types of backlinks and their value
6.3. Link building strategies
6.4. Measuring link building success
6.5 Online reputation management
Week 7: Local SEO
7.1. Introduction to local SEO
7.2. Optimizing Google My Business listings
7.3. Local citations, reviews, and NAP consistency
7.4. Local link building and content strategies
Week 8: Content Marketing and SEO
8.1. Importance of content marketing in SEO
8.2. Creating high-quality, shareable content
8.3. Content promotion strategies
8.4. Measuring content marketing success
Week 9: Social Media and SEO
9.1. Role of social media in SEO
9.2. Building a social media presence
9.3. Social sharing and link earning
9.4. Social media monitoring and analytics
Week 10: SEO Analytics and Reporting
10.1. Introduction to Google Analytics and Google Search Console
10.2. Key SEO metrics to track
10.3. Measuring and reporting on organic traffic
10.4. Identifying SEO opportunities and areas for improvement
Week 11: SEO Audits
11.1. Introduction to SEO audits
11.2. Performing on-page and technical SEO audits
11.3. Analyzing backlink profiles

3. 11.4. Creating and implementing SEO audit action plans
Week 12: SEO Strategies and Future Trends
12.1. Developing an SEO strategy
12.2. Staying up-to-date with SEO best practices
12.3. Search engine algorithm updates and their implications
12.4. Future trends in SEO (AI, video, voice search, etc.)