This document provides an overview of basic SEO techniques including description meta tags, URL structure, heading tags, optimized images, and nofollow links. It explains that description meta tags give search engines a summary of the page and may be used in snippets, and URLs should be human-readable and include keywords. Heading tags create a visual hierarchy and should be used sparingly. Images require alt text for accessibility and optimized filenames. Nofollow links prevent comment spam from influencing rankings. The best practices for each technique aim to inform users and search engines about the content.

1. SEO BASICS
Search Engine Optimization
Suryadi Sulaksono – Web Developer
Mt: surya_black6

2. SEO ?
SEO is an acronym for "search engine optimization" or "search
engine optimizer." . Search Engine Optimization (SEO) is about
how to put your website in the page one Search Engine Result
(SERP), but your ultimate consumer is User, not Search
Engines.

3. Search engine optimization affects only organic search results,
not paid or "sponsored" results such as Google AdWords.

4. TOPIC
“description” meta tags
URL structure
Heading tags
Optimized images
rel=”nofollow” for link

5. “description” meta tags - SEO BASICS
A description meta tags give search engine a summary of what
the page is. Description meta tags is very important because
Search Engine (in here we talk Google) might use them as
snippet for your page. If in a page hasn't given description meta
tags, Google will automatically grab a random text on the page to
use in the snippet.

6. “description” meta tags – BEST PRACTICES
Write a description that would both inform and interest users if
they saw your description meta tag as a snippet in a search
result.
Use unique description for each page.

7. URL Structure – SEO BASICS
Go Static
The best URL is human Readable. Transform dynamics
URL (http://domain.com/blog?id=1) into more readable
static version (
http://domain.com/blog/search-engine-optimization)
Keyword use is important (but overuse is dangerous)
Include your keyword in URL if your page is targeting a
specific term or phrase. Overuse will result in less usable
URLs and can trip spam filters.

8. URL Structure – BEST PRACTICES
Create a simple directory structure
Provide one version of a URL to reach a document
Use words in URLs

9. Heading Tags – SEO BASICS
Heading tags are used to present structure on the page to
users.
Heading tags is a visual cue to users that this text is important
and could help them understand something about the type of
content underneath the heading text.
Multiple heading sizes used in order create a hierarchical
structure for your content, making it easier for users to
navigate through your document.

10. Heading Tags – BEST PRACTICES
Use headings sparingly across the page
Use heading tags where it makes sense. Too many heading
tags on a page can make it hard for users to scan the
content and determine where one topic ends and another
begins.
Imagine you're writing an outline
Similar to writing an outline for a large paper, put some
thought into what the main points and subpoints of the
content on the page will be and decide where to use
heading tags appropriately.

11. Optimized Images – SEO BASICS
Image-related information can be provided for by using the
"alt" attribute. Tag “alt” attribute allows you to provide
alternative text for image if it cannot displayed for some
reason ex. Image move permanent or image deleted.

12. Optimized Images – BEST PRACTICES
Supply alt text when using images as links
Supply an Image Sitemap file
An Image Sitemap file can provide Googlebot with more
information about the images found on your site. Its
structure is similar to the XML Sitemap file for your web
pages
Supply an image in Content Delivery Network (CDN), ex.
Cloudflare.

13. rel=”nofollow” links – SEO BASICS
Why must add attribute rel=”nofollow” link ?

14. rel=”nofollow” links – SEO BASICS
Combat comment spam with “nofollow”
Automaticlly add “nofollow” to outgoing links

15. Reference
http://static.googleusercontent.com/media/www.google.com/en//w
http://moz.com/beginners-guide-to-seo/basics-of-search-engine-f

16. Thank you …