Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.
Don’t miss this session with Marketo’s Maggie Jones, who will help you discover:
• Why your business should have a blog
• Writing and editing best practices
• How to build an internal blogging program
• Much more!
Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.
Don’t miss this session with Marketo’s Maggie Jones, who will help you discover:
• Why your business should have a blog
• Writing and editing best practices
• How to build an internal blogging program
• Much more!
Businesses talk about branding all the time. What’s the #1 common thread that I hear? “We need brand standards!”
We were getting a lot of questions about how we think about branding at Drift, so we created a brand guide to share our approach. In this book we cover our mission, values, culture, logos, typography, colors, editorial voice, social media voice, and visual branding.
Branding is so much more than a logo. That's why we break down our core brand values — and core value number three is Transparency.
So sharing version one of our brand book with you just seems right.
It’s a living document — which means we’re always going to be changing, updating, and tweaking, but it’s time to share V1 with you now.
Here’s the Drift Brand Book, version one.
This is a presentation about IA, Web governance and Contents Strategy in Social and Global network age.
Prepared by Mr. Shiosaki from Concent, Inc., for Kouhoukaigi magazine's readers seminar on August 24th, 2011.