Who are your ideal candidates? What are they searching for? Where are they searching from? Get tips and insight from SmashFly's Digital Marketer Joe Brady on SEO for talent acquisition leaders.

1. © 2016 SmashFly Technologies, Inc.1
May 3, 2016

2. © 2016 SmashFly Technologies, Inc.2
Joseph Brady
Digital Marketing Manager
SmashFly
#TALswhoknowSEO

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Recruiting
Recruitment
Marketing
#TALswhoknowSEO

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D e f i n i n g s e a r c h e n g i n e o p t i m i z a t i o n , a n d
w h a t w e ’ l l b e f o c u s i n g o n t o d a y .
#TALswhoknowSEO

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On-Site
SEO Off-Site
SEO
Digital/Search
Engine
Marketing
#TALswhoknowSEO

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Source1: https://moz.com/blog/google-organic-click-through-rates-in-2014
1: 31%
2: 14%
3-5: 23%
6+:
10%
The impact of where your
pages rank in the organic
search results plays a major
role in how often individuals
will click through to your
website.
#TALswhoknowSEO

7. © 2016 SmashFly Technologies, Inc.7
Source2: http://www.careerbuildercommunications.com/candidatebehavior/
• How do Candidates Find Jobs?
– 73% of candidates2 use Google Search when they begin looking for a job.
• Optimization extends beyond just Search Engines
• Target the Ideal Candidate
– Location, Keywords
• Gain insight into who your candidates are
#TALswhoknowSEO

8. © 2016 SmashFly Technologies, Inc.8
Source2: http://www.careerbuildercommunications.com/candidatebehavior/
How do Candidates Find Jobs?
73% of candidates2 use Google
Search when they begin looking for a
job.
Target Your Ideal Candidates
Location, Keywords
Optimization extends beyond just
Search Engines
Gain insight into who your candidates
are and what they are searching for
#TALswhoknowSEO

9. © 2016 SmashFly Technologies, Inc.9
H o w t h e y w o r k
#TALswhoknowSEO

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#TALswhoknowSEO

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L e t ’ s g e t s t a r t e d
#TALswhoknowSEO

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Who are your
ideal
candidates?
What are they
searching for?
Where are they
searching
from?
#TALswhoknowSEO

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What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO

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• Our goal is to match the title tag
as close as possible to the
searches we want to rank for.
• Remember to include data/terms
that are specific to your ideal
candidate
• Start universal, and then target,
target, target!
• Order of terms is important,
priority moves from left to right
• Aim for <60 characters
Search
Page Title
#TALswhoknowSEO

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• Opportunity to look at the
velocity of job titles and
skills
• If you’re in an organization
that’s creating new roles,
allows you to see whether
there is a market for those
titles.
#TALswhoknowSEO

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What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO

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I have no way
to update this!
I might have a
way to update
this?
I can update
this!
#TALswhoknowSEO

18. © 2016 SmashFly Technologies, Inc.18
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO

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• What to do when you can’t do anything?
• Our goal is to outperform the competition
1: 31%
2: 14%
3-5: 23%
6+:
10%
1: 46%
2: 21%
3-5: 33%
6+:
15%
#TALswhoknowSEO

20. © 2016 SmashFly Technologies, Inc.20
What are we optimizing?
Title tag
Title Tag
URL
Meta Description
Content
#TALswhoknowSEO

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#TALswhoknowSEO

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#TALswhoknowSEO

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• Tagcrowd.com
• Provides visual look at the
frequency of words and
phrases in your job post
#TALswhoknowSEO

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N e x t s t e p s f o r i m p r o v e d o p t i m i z a t i o n
#TALswhoknowSEO

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• Access to your web data is
an essential part of
improving your SEO skills
• Find our who your ideal
candidates really are and
what they’re searching for
#TALswhoknowSEO

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Job Post Search Data
#TALswhoknowSEO

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Job Post
Search Data
#TALswhoknowSEO

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