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Sentiment analysis on twitter
Presenter
NITHISH J PRABHU
4JN12IS066
Information Science & Engineering
Guided By
Mrs. G. V. SOWMYA
Assistant Professor
Information Science & Engineering
CONTENT
 INTRODUCTION
 WHY TWITTER
 SYSTEM ARCHITECTURE
 SCORING MODULE
 SENTIMENT SCORING
 CONCLUSION
INTRODUCTION
Understanding people is difficult.
Sentimental Analysis involves user’s attitude towards
particular topic
-- positive
-- negative
-- neutral
WHY NEEDED ?
• Promotion: is this review positive or negative?
• Products: what do people think about the new iPhone?
• Politics: what do people think about this candidate or issue?
• Prediction: predict election outcomes or market trends from
sentiment
MICROBLOGGING
TWITTER
Message Length: Tweets message is 140 characters.
Writing technique: The occurrence of incorrect spellings and cyber
slang.
Availability: The amount of data available is immense.
Topics: Twitter users post messages about a range of topics.
TWITTER TERMINOLOGY
tweet re-tweet mention trends
User Tweet Twitter API
Removal of URL,
@tags, #tags
Spell
Correction
Emoticon
Tagger
POS Tagger
Transaction File
• Emoticons
• Adjective
• Adverb
Scoring Module
• Corpus Based
• Dictionary Based
Tweet
Sentiment
Score
SYSTEM ARCHITECTURE
EMOTICONS STRENGTH
SCORING MODULE
 Corpus Based Approach – Adjective
 Dictionary Based Approach – Verb & Adverb
CORPUS BASED APPROACH
 Adjective used to qualify object and domain specific.
 But conjoined adjective makes situation reverse.
Example: Honest ‘and’ peaceful – same orientation
Talented ‘but’ Irresponsible – opposite orientation
CORPUS BASED APPROACH
 Log Linear Regression Model with Linear Predictor
where X is Conjunction counts
W is Weight vector
 Similarity between is calculated by
Seed List are taken & Semantic scores will be assigned.
DICTIONARY BASED APPROACH
 Adverb can also change meaning of Adjective.
Example: This is not a good book;
Verb can also convey opinions.
Example: love, hate;
Semantic orientation is calculated by Word Net &
added to Seed List.
VERB & ADVERB STRENGTH
DICTIONARY BASED APPROACH - ALGORITHM
TWEET SENTIMENT SCORING
To calculate the overall sentiment of the tweet, average the
strength of all opinion indicators as
EXAMPLE
Fraction of tweet in caps: BOOOORING
Pc=1/18=0.055
Length of repeated sequence, BOOOORING,
Ns=3
Number of Exclamation marks, !!!,
Nx=3
EXAMPLE
The list of Adjective Groups:
AG1=totally unprepared, AG2=not good, AG3=boring
The list of Verb Groups:
VG1=hate
The list of Emoticons:
E1 = :(, Ne1 = 2
EXAMPLE
Score of Adjective Group
S (AG1) = S (totally unprepared) =0.8*-0.5 == -0.4
S (AG2) = S (not good) =-0.8*1= -0.8
S (AG3) = S (boring) = 0.5*-0.25 = -0.125
 Score of Verb Group
S (VG1) = S (hate) = 0.5*-1 = -0.5
TWEET SENTIMENT SCORING
Since, the score is Negative value, Tweet is considered as
Negative tweet
FREQUENCY OF POSITIVE & NEGATIVE TWEETS
CONCLUSION
 The proliferation of microblogging sites like Twitter offers
an opportunity to create theories & technologies that mine
for opinions.
 Corpus Based & Dictionary Based approach help to find
semantic orientation.
 Better the understand, better the move.
ANY QUERIES
Thank you

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Sentiment Analaysis on Twitter

  • 1. Sentiment analysis on twitter Presenter NITHISH J PRABHU 4JN12IS066 Information Science & Engineering Guided By Mrs. G. V. SOWMYA Assistant Professor Information Science & Engineering
  • 2. CONTENT  INTRODUCTION  WHY TWITTER  SYSTEM ARCHITECTURE  SCORING MODULE  SENTIMENT SCORING  CONCLUSION
  • 3. INTRODUCTION Understanding people is difficult. Sentimental Analysis involves user’s attitude towards particular topic -- positive -- negative -- neutral
  • 4. WHY NEEDED ? • Promotion: is this review positive or negative? • Products: what do people think about the new iPhone? • Politics: what do people think about this candidate or issue? • Prediction: predict election outcomes or market trends from sentiment
  • 6. TWITTER Message Length: Tweets message is 140 characters. Writing technique: The occurrence of incorrect spellings and cyber slang. Availability: The amount of data available is immense. Topics: Twitter users post messages about a range of topics.
  • 8.
  • 9. User Tweet Twitter API Removal of URL, @tags, #tags Spell Correction Emoticon Tagger POS Tagger Transaction File • Emoticons • Adjective • Adverb Scoring Module • Corpus Based • Dictionary Based Tweet Sentiment Score SYSTEM ARCHITECTURE
  • 11. SCORING MODULE  Corpus Based Approach – Adjective  Dictionary Based Approach – Verb & Adverb
  • 12. CORPUS BASED APPROACH  Adjective used to qualify object and domain specific.  But conjoined adjective makes situation reverse. Example: Honest ‘and’ peaceful – same orientation Talented ‘but’ Irresponsible – opposite orientation
  • 13. CORPUS BASED APPROACH  Log Linear Regression Model with Linear Predictor where X is Conjunction counts W is Weight vector  Similarity between is calculated by Seed List are taken & Semantic scores will be assigned.
  • 14. DICTIONARY BASED APPROACH  Adverb can also change meaning of Adjective. Example: This is not a good book; Verb can also convey opinions. Example: love, hate; Semantic orientation is calculated by Word Net & added to Seed List.
  • 15. VERB & ADVERB STRENGTH
  • 17. TWEET SENTIMENT SCORING To calculate the overall sentiment of the tweet, average the strength of all opinion indicators as
  • 18. EXAMPLE Fraction of tweet in caps: BOOOORING Pc=1/18=0.055 Length of repeated sequence, BOOOORING, Ns=3 Number of Exclamation marks, !!!, Nx=3
  • 19. EXAMPLE The list of Adjective Groups: AG1=totally unprepared, AG2=not good, AG3=boring The list of Verb Groups: VG1=hate The list of Emoticons: E1 = :(, Ne1 = 2
  • 20. EXAMPLE Score of Adjective Group S (AG1) = S (totally unprepared) =0.8*-0.5 == -0.4 S (AG2) = S (not good) =-0.8*1= -0.8 S (AG3) = S (boring) = 0.5*-0.25 = -0.125  Score of Verb Group S (VG1) = S (hate) = 0.5*-1 = -0.5
  • 21. TWEET SENTIMENT SCORING Since, the score is Negative value, Tweet is considered as Negative tweet
  • 22. FREQUENCY OF POSITIVE & NEGATIVE TWEETS
  • 23. CONCLUSION  The proliferation of microblogging sites like Twitter offers an opportunity to create theories & technologies that mine for opinions.  Corpus Based & Dictionary Based approach help to find semantic orientation.  Better the understand, better the move.