This document analyzes Twitter sentiment regarding Indian e-commerce companies' festive sales in 2015. It extracts tweets related to Flipkart, Amazon, and Snapdeal's sales and uses lexicon-based sentiment analysis in R to determine the sentiment polarity of each tweet. The analysis found that Snapdeal had more positive sentiment both before and during the sales, while all three companies received positive sentiment after the sales. The results validated reports that Snapdeal was customers' favorite during this period.