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ESCAPE TO PARADISE!
Disclaimer: Please note, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of iCre8It Marketing, Inc. (the "Company," "our," "we"
or "us") in any jurisdiction where it would be unlawful to do so prior to the registration of such offer. Our securities shall be sold only to a small group of accredited investors
and any such sale will be made pursuant to a securities purchase agreement and related documentation setting forth, among other things, important risk factors related to an
investment in our securities. Forward-looking statements made herein, including, without limitation, financial projections, are subject to numerous risks and uncertainties which
could cause actual results to differ materially from those presented in these forward-looking statements. You are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of the date such statements are made.
THE COMPANY
DEBRA PHIPPS aka SEÑORITA LIMÓNITA®
FOUNDER, SPOKESPERSON, MOTIVATIONAL SPEAKER
ICre8it Marketing, Inc., Phoenix, AZ
Formed April 16, 2010
Debra Phipps, creator of SEÑORITA LIMÓNITA®
• Most awesome margarita mix on the planet
• Exciting, multi million dollar lifestyle brand
This innovative cocktail mix will soon be
enjoyed all over the world for consumers that are
thirsty for a fresh and focused capable alternative.
THE PRODUCT
THE SECRET TO A GREAT BRAND :
Solve a Consumer Complaint
SEÑORITA LIMÓNITA® solves TWO!
• Margaritas are too bitter and acidic.
Chemical testing has proven it to be a
healthy balance of sugar and acidity.
• Mixes on the market are TOO sugary sweet.
SEÑORITA LIMÓNITA® contains NO high fructose corn syrup.
SEÑORITA LIMÓNITA® was created with the desire to develop
the ultimate, smooth, refreshing margarita. To drink a tropical
island vacation, SEÑORITA LIMÓNITA® is currently available for
purchase on the internet.
SenoritaLimonita.com
PRODUCT VARIATIONS
SEÑORITA LIMÓNITA® is a unique, refreshing
mixture that goes down easy and achieves an
exquisite, fruity blend.
Experience a variety of beverage opportunities:
• Tequila – frozen or on the rocks
• Rum – Coconut rum, banana rum, etc.
• Wine (the Limonita!)
• Champagne (the Limosa!)
• Vodka, Etc.
• Add it to you healthy smoothie in the morning
for an extra zip!
Create a strawberry margarita with a handful of strawberries,
blueberries, raspberries, etc. Great all by itself mixed with ice!
BRANDING AND DEVELOPMENT
• Registered trademark logo
• Comprehensive business plan
• Fresh, fun and innovative marketing plan
• Multi-million dollar lifestyle brand strategy
• Professional, interactive website
• Online social media personality
• Reputable co-packing company
• Drop shipper for internet placed orders
• Affiliate marketing programs -
Ujena Swimwear and Vitamix blenders
• QR code technology
• Smartphone application
• Swimwear line
FUTURE PLANS
• Capitalization of the emerging market
of low calorie, healthy drinks
• “Skinny” version
• Grab „n go pouch complete with tequila
• Private label swimwear, sport bikini line
• Designer jeans, fitness apparel, t-shirts, hats
• Health and nutritional products
• Makeup line, margarita flavored lipstick
• Sunglasses, margarita glasses, beach towels
• SEÑORITA LIMÓNITA® Cantina bars
• Wine bar and restaurant participation
• Representation at sporting events throughout
the globe
The sky is the limit!
BRAND STRATEGY
Captivating, sexy and invigorating as her
margarita mix, SEÑORITA LIMÓNITA® not
only offers consumers a sip of paradise with
her “vacation in a glass”, but to own the same
sunshine yellow bikini that she wears.
SEÑORITA LIMÓNITA® redefines social media
as an actual public figure with the adventurous
role of promoting her margarita mix all over
the planet. She appears to followers as an
informative, inspiring, fun and engaging online personality who
entices and lures customers of every taste and desire.
Her colorful logo, personal appearances and experiences all work
together to define the SEÑORITA LIMÓNITA® brand.
ADVERTISING
The future of advertising today is telling a STORY.
SEÑORITA LIMÓNITA® is telling a story on the most
effective and contagious method of advertising in
the world – the internet.
• Inspirational
• Motivational
• FUN!
SEÑORITA LIMÓNITA®‟s unique business model
and fresh approach assures market penetration
and product growth, gaining recognition from
coast to coast and around the globe.
MARKETING PLAN
• Internet via website
• Social media
• Bar and restaurant participation
• Motivational speaking engagements
• Networking, television and radio
• Female entrepreneur/social media success
• Book and screenplay
• Event participation
• Fun, tropical games
• Promo model
Limonita Girls
demonstrate and attend events throughout
the world
• College students promote SEÑORITA
LIMÓNITA® at parties and spring breaks
in sunshine yellow swimwear
MARKET RELEASE
Jus-Made, LLP, of Dallas, Texas, with over
50 years experience in the beverage industry,
is the product manufacturer.
Major competitors are not readily identified
as there currently is not a beverage similar
to SEÑORITA LIMÓNITA® represented in the
market today.
Production will saturate the Southwest, increase throughout the
United States and continue growth throughout Mexico and the world.
Current goal is to have product at the first retail chain shelf in
January, 2013.
SEÑORITA LIMÓNITA® will begin representation in stores Summer
2013!
FUN FACT
MARGARITAS ARE THE MOST FREQUENTLY REQUESTED COCKTAIL
IN THE UNITED STATES WITH OVER
CONSUMED PER HOUR
MARGARITA MARKET DOMINANCE IS ANTICIPATED TO ACCELERATE.
185,000
THE TEAM
Over 40 years in the
beverage industry,
understanding of
market trends and
customer needs
brings complete
synergy to building
an amazing
beverage brand.
Primary expertise is taking
beverages to levels through direct
store delivery system nationwide.
Represented such leading edge
brands such as Xyience, Reeds,
Zevia and Jones Soda.
Donald R. Chilton
VP, Sales
With over 30 years
of experience, Harry
serves on a number
of Board of Directors
and has instructed
instructed hundreds
of CEO‟s from around
the world.
He has over 19 years
in public accounting nationwide
serving business leaders as their
trusted advisor. His business
strategy includes strong emphasis
on improvement, planning and
implementation.
Harry S. Lay,
Business Strategy
THE TEAM
Gerry Foster,
Master Brand Strategist
David Harvill,
Finance
Product Manager
at Treesweet for
7 years, and
Assistant Brand
Manager for
Proctor and
Gamble for
3 years.
Transforms small
businesses into super brands that
someday become a household
name.
He coaches, consults, mentors and
transforms any business into an
irresistible brand.
Provides excellent
Expertise for mega
Financial projects.
25 years of a
distinguished career
as a financial
and accounting
operations consultant.
Has the experience and expertise to
ensure desired financial and accounting
goals and objectives of a company are
successfully met. Former clients include
Price Waterhouse LLP, Rite Aid
Corporation, Albertsons, and United
Health.
THE TEAM
Bruce Merrin,
Public Relations
Based in the entertainment capital of the world,
Las Vegas, Bruce Merrin has represented
celebrities such as Michael Landon, Johnny
Carson, Elvis Presley and Ed McMahon.
Bruce launched the campaign for Teddy Ruxpin
the talking teddy bear, the #1 selling toy for
three years worldwide. Handling product PR
promotions for Blublocker sunglasses, Rosarita
foods, Remy Martin, Cartier, BMW, Versace,
Gucci, Discount Tire and Patron Tequila, he is
currently consulting with Davalos Tequila on an
official campaign launch in early 2013.
LAUNCH PLAN
SEÑORITA LIMÓNITA® will build sales and distribution regionally in key
markets with the ultimate goal to expand across the United States,
Mexico, and globally.
SEÑORITA LIMÓNITA® will launch in multiple formats:
●Retail – Grocery and Convenience
●Bars and Restaurants
●Continued Growth of Internet Sales
●SEÑORITA LIMÓNITA® will optimize the following opportunities that afford:
●Defined demographics targeting metropolitan areas, retailer centric
●High potential outlets based on category potential and traffic count
●Logistical viability linked with distribution model
●Marketing strategy applied by geography
●SEÑORITA LIMÓNITA® will market using the following distribution options:
●DSD in primary markets
●Delivering direct to the retailer‟s warehouse via DSD or through common
carrier
●Depending on the availability of DSD and retailer objectives, a hybrid plan
RETAIL DEMOGRAPHICS
RETAIL/DISTRIBUTOR OPTIONS
Retail – Grocery/
Natural Specialty
 Kroger
 Safeway
 Frys
 Albertsons
 Save On Foods
 Public
 HEB Texas
 Winn-Dixie
 A&P
 Wegmans
 Sprouts
 Whole Foods
 Trader Joe‟s
 AJ‟s
 Bashas
 Total Wine
 BevMo
 Giant Eagle
 Twin Liquors
 Regional –
Other Grocery
Bars,
Restaurants
 Carlos n
Charlies
 Chilis
 Garcias
 Gardunos
 Javalina
Cantina
 Manuels
 Pelons – TX
 Hotel California
 Le Grand
Orange
 Mandalas –
Cabo
 Sandbar
 Spanish Fly
 Zipps Sports
Alternative
 Internet Sales
 Airport
Concessions
 Cruise Ships
 Sporting Events
 TBD
Distribution
Options
 Southern Wine &
Spirits
 Alliance
Beverage
 Young‟s
 Mountain People
 Nature‟s Best
 Cornucopia
 Sysco
 Associated
Grocers
 Republic
 Glazers
 Core-Mark
 Tree of Life
 Coast Beverage
Group
 Columbia
Distributing
 Direct to the
retailers
distribution
center
Retaiiler – Drug,
Mass, Club
 Wal-Mart
 Target
 CVS
 Rite-Aid
 Walgreens
 Regional –
Other
 Costco
 Sam‟s
PROJECTED RETAIL OPPORTUNITIES
PROJECTED INCOME STATEMENT – YEAR ONE
PROJECTED CASH FLOW STATEMENT– YEAR 1
THREE YEAR PROJECTIONS - SUMMARY
PROFIT MARGINS - SUMMARY
MISSION STATEMENT
The purpose: To offer a totally new margarita drink experience.
SEÑORITA LIMÓNITA™ will take consumers away on an instant tropical
vacation with a single sip!
The business: SEÑORITA LIMÓNITA™ offers employment to workers
around the world in an interesting, fulfilling environment that is all about
new experiences. The cocktail mix and ancillary products will provide fun
and engaging entrepreneurial opportunities to college students so they may
achieve their highest potential.
The values: SEÑORITA LIMÓNITA™ is committed to inspire, motivate
and educate people around the world to make healthy choices and to live
life to the fullest. A portion of the proceeds of the margarita mix will be
donated to charitable organizations.
PRODUCT EXPANSION TIMELINE
SUMMER
2013
PRODUCT
LAUNCH
AZ, CA, WA
SPRING
BREAK 2014
DEBUT
TX, FL
SUMMER
2014
NATIONWID
E
EXPANSION
EARLY 2015
GLOBAL
EXPANSION
FALL 2015
MARGARITA
MIX SOLD –
ANCILLARY
PRODUCTS
DEVELOPE
D
EXIT STRATEGY
In March 2011, Bethenny Frankel's Skinnygirl margarita
sold to Fortune Brands‟ Beam Global for $120 million.
A major player in the spirits market, Beam manufactures
such high end products as Jim Beam and Sauza Tequila.
Launched in 2009, Skinnygirl‟s first year sales were
100,000 cases.
With the acquisition, Beam Global capitalized on the emerging market of
low-calorie liquor. Bill Newlands, president of North America Beam Global
said, “To us, this is the beginning of what we hope will be a very big
category. We think Skinnygirl is a tremendous platform to put other
premium, convenient, low-calorie products on the market.“
SEÑORITA LIMÓNITA® plans on a major acquisition by the end of three
years. At that time, she plans to remain heavily involved in the direction of
the company and will continue to promote the cocktail mix and expansion of
an ancillary line of fun, healthy products.
THANK YOU!

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Senorita limonita presentation v5

  • 1. ESCAPE TO PARADISE! Disclaimer: Please note, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of iCre8It Marketing, Inc. (the "Company," "our," "we" or "us") in any jurisdiction where it would be unlawful to do so prior to the registration of such offer. Our securities shall be sold only to a small group of accredited investors and any such sale will be made pursuant to a securities purchase agreement and related documentation setting forth, among other things, important risk factors related to an investment in our securities. Forward-looking statements made herein, including, without limitation, financial projections, are subject to numerous risks and uncertainties which could cause actual results to differ materially from those presented in these forward-looking statements. You are cautioned not to place undue reliance on these forward- looking statements, which speak only as of the date such statements are made.
  • 2. THE COMPANY DEBRA PHIPPS aka SEÑORITA LIMÓNITA® FOUNDER, SPOKESPERSON, MOTIVATIONAL SPEAKER ICre8it Marketing, Inc., Phoenix, AZ Formed April 16, 2010 Debra Phipps, creator of SEÑORITA LIMÓNITA® • Most awesome margarita mix on the planet • Exciting, multi million dollar lifestyle brand This innovative cocktail mix will soon be enjoyed all over the world for consumers that are thirsty for a fresh and focused capable alternative.
  • 3. THE PRODUCT THE SECRET TO A GREAT BRAND : Solve a Consumer Complaint SEÑORITA LIMÓNITA® solves TWO! • Margaritas are too bitter and acidic. Chemical testing has proven it to be a healthy balance of sugar and acidity. • Mixes on the market are TOO sugary sweet. SEÑORITA LIMÓNITA® contains NO high fructose corn syrup. SEÑORITA LIMÓNITA® was created with the desire to develop the ultimate, smooth, refreshing margarita. To drink a tropical island vacation, SEÑORITA LIMÓNITA® is currently available for purchase on the internet. SenoritaLimonita.com
  • 4. PRODUCT VARIATIONS SEÑORITA LIMÓNITA® is a unique, refreshing mixture that goes down easy and achieves an exquisite, fruity blend. Experience a variety of beverage opportunities: • Tequila – frozen or on the rocks • Rum – Coconut rum, banana rum, etc. • Wine (the Limonita!) • Champagne (the Limosa!) • Vodka, Etc. • Add it to you healthy smoothie in the morning for an extra zip! Create a strawberry margarita with a handful of strawberries, blueberries, raspberries, etc. Great all by itself mixed with ice!
  • 5. BRANDING AND DEVELOPMENT • Registered trademark logo • Comprehensive business plan • Fresh, fun and innovative marketing plan • Multi-million dollar lifestyle brand strategy • Professional, interactive website • Online social media personality • Reputable co-packing company • Drop shipper for internet placed orders • Affiliate marketing programs - Ujena Swimwear and Vitamix blenders • QR code technology • Smartphone application • Swimwear line
  • 6. FUTURE PLANS • Capitalization of the emerging market of low calorie, healthy drinks • “Skinny” version • Grab „n go pouch complete with tequila • Private label swimwear, sport bikini line • Designer jeans, fitness apparel, t-shirts, hats • Health and nutritional products • Makeup line, margarita flavored lipstick • Sunglasses, margarita glasses, beach towels • SEÑORITA LIMÓNITA® Cantina bars • Wine bar and restaurant participation • Representation at sporting events throughout the globe The sky is the limit!
  • 7. BRAND STRATEGY Captivating, sexy and invigorating as her margarita mix, SEÑORITA LIMÓNITA® not only offers consumers a sip of paradise with her “vacation in a glass”, but to own the same sunshine yellow bikini that she wears. SEÑORITA LIMÓNITA® redefines social media as an actual public figure with the adventurous role of promoting her margarita mix all over the planet. She appears to followers as an informative, inspiring, fun and engaging online personality who entices and lures customers of every taste and desire. Her colorful logo, personal appearances and experiences all work together to define the SEÑORITA LIMÓNITA® brand.
  • 8. ADVERTISING The future of advertising today is telling a STORY. SEÑORITA LIMÓNITA® is telling a story on the most effective and contagious method of advertising in the world – the internet. • Inspirational • Motivational • FUN! SEÑORITA LIMÓNITA®‟s unique business model and fresh approach assures market penetration and product growth, gaining recognition from coast to coast and around the globe.
  • 9. MARKETING PLAN • Internet via website • Social media • Bar and restaurant participation • Motivational speaking engagements • Networking, television and radio • Female entrepreneur/social media success • Book and screenplay • Event participation • Fun, tropical games • Promo model Limonita Girls demonstrate and attend events throughout the world • College students promote SEÑORITA LIMÓNITA® at parties and spring breaks in sunshine yellow swimwear
  • 10. MARKET RELEASE Jus-Made, LLP, of Dallas, Texas, with over 50 years experience in the beverage industry, is the product manufacturer. Major competitors are not readily identified as there currently is not a beverage similar to SEÑORITA LIMÓNITA® represented in the market today. Production will saturate the Southwest, increase throughout the United States and continue growth throughout Mexico and the world. Current goal is to have product at the first retail chain shelf in January, 2013. SEÑORITA LIMÓNITA® will begin representation in stores Summer 2013!
  • 11. FUN FACT MARGARITAS ARE THE MOST FREQUENTLY REQUESTED COCKTAIL IN THE UNITED STATES WITH OVER CONSUMED PER HOUR MARGARITA MARKET DOMINANCE IS ANTICIPATED TO ACCELERATE. 185,000
  • 12. THE TEAM Over 40 years in the beverage industry, understanding of market trends and customer needs brings complete synergy to building an amazing beverage brand. Primary expertise is taking beverages to levels through direct store delivery system nationwide. Represented such leading edge brands such as Xyience, Reeds, Zevia and Jones Soda. Donald R. Chilton VP, Sales With over 30 years of experience, Harry serves on a number of Board of Directors and has instructed instructed hundreds of CEO‟s from around the world. He has over 19 years in public accounting nationwide serving business leaders as their trusted advisor. His business strategy includes strong emphasis on improvement, planning and implementation. Harry S. Lay, Business Strategy
  • 13. THE TEAM Gerry Foster, Master Brand Strategist David Harvill, Finance Product Manager at Treesweet for 7 years, and Assistant Brand Manager for Proctor and Gamble for 3 years. Transforms small businesses into super brands that someday become a household name. He coaches, consults, mentors and transforms any business into an irresistible brand. Provides excellent Expertise for mega Financial projects. 25 years of a distinguished career as a financial and accounting operations consultant. Has the experience and expertise to ensure desired financial and accounting goals and objectives of a company are successfully met. Former clients include Price Waterhouse LLP, Rite Aid Corporation, Albertsons, and United Health.
  • 14. THE TEAM Bruce Merrin, Public Relations Based in the entertainment capital of the world, Las Vegas, Bruce Merrin has represented celebrities such as Michael Landon, Johnny Carson, Elvis Presley and Ed McMahon. Bruce launched the campaign for Teddy Ruxpin the talking teddy bear, the #1 selling toy for three years worldwide. Handling product PR promotions for Blublocker sunglasses, Rosarita foods, Remy Martin, Cartier, BMW, Versace, Gucci, Discount Tire and Patron Tequila, he is currently consulting with Davalos Tequila on an official campaign launch in early 2013.
  • 15. LAUNCH PLAN SEÑORITA LIMÓNITA® will build sales and distribution regionally in key markets with the ultimate goal to expand across the United States, Mexico, and globally. SEÑORITA LIMÓNITA® will launch in multiple formats: ●Retail – Grocery and Convenience ●Bars and Restaurants ●Continued Growth of Internet Sales ●SEÑORITA LIMÓNITA® will optimize the following opportunities that afford: ●Defined demographics targeting metropolitan areas, retailer centric ●High potential outlets based on category potential and traffic count ●Logistical viability linked with distribution model ●Marketing strategy applied by geography ●SEÑORITA LIMÓNITA® will market using the following distribution options: ●DSD in primary markets ●Delivering direct to the retailer‟s warehouse via DSD or through common carrier ●Depending on the availability of DSD and retailer objectives, a hybrid plan
  • 17. RETAIL/DISTRIBUTOR OPTIONS Retail – Grocery/ Natural Specialty  Kroger  Safeway  Frys  Albertsons  Save On Foods  Public  HEB Texas  Winn-Dixie  A&P  Wegmans  Sprouts  Whole Foods  Trader Joe‟s  AJ‟s  Bashas  Total Wine  BevMo  Giant Eagle  Twin Liquors  Regional – Other Grocery Bars, Restaurants  Carlos n Charlies  Chilis  Garcias  Gardunos  Javalina Cantina  Manuels  Pelons – TX  Hotel California  Le Grand Orange  Mandalas – Cabo  Sandbar  Spanish Fly  Zipps Sports Alternative  Internet Sales  Airport Concessions  Cruise Ships  Sporting Events  TBD Distribution Options  Southern Wine & Spirits  Alliance Beverage  Young‟s  Mountain People  Nature‟s Best  Cornucopia  Sysco  Associated Grocers  Republic  Glazers  Core-Mark  Tree of Life  Coast Beverage Group  Columbia Distributing  Direct to the retailers distribution center Retaiiler – Drug, Mass, Club  Wal-Mart  Target  CVS  Rite-Aid  Walgreens  Regional – Other  Costco  Sam‟s
  • 19.
  • 20.
  • 22. PROJECTED CASH FLOW STATEMENT– YEAR 1
  • 24. PROFIT MARGINS - SUMMARY
  • 25. MISSION STATEMENT The purpose: To offer a totally new margarita drink experience. SEÑORITA LIMÓNITA™ will take consumers away on an instant tropical vacation with a single sip! The business: SEÑORITA LIMÓNITA™ offers employment to workers around the world in an interesting, fulfilling environment that is all about new experiences. The cocktail mix and ancillary products will provide fun and engaging entrepreneurial opportunities to college students so they may achieve their highest potential. The values: SEÑORITA LIMÓNITA™ is committed to inspire, motivate and educate people around the world to make healthy choices and to live life to the fullest. A portion of the proceeds of the margarita mix will be donated to charitable organizations.
  • 26. PRODUCT EXPANSION TIMELINE SUMMER 2013 PRODUCT LAUNCH AZ, CA, WA SPRING BREAK 2014 DEBUT TX, FL SUMMER 2014 NATIONWID E EXPANSION EARLY 2015 GLOBAL EXPANSION FALL 2015 MARGARITA MIX SOLD – ANCILLARY PRODUCTS DEVELOPE D
  • 27. EXIT STRATEGY In March 2011, Bethenny Frankel's Skinnygirl margarita sold to Fortune Brands‟ Beam Global for $120 million. A major player in the spirits market, Beam manufactures such high end products as Jim Beam and Sauza Tequila. Launched in 2009, Skinnygirl‟s first year sales were 100,000 cases. With the acquisition, Beam Global capitalized on the emerging market of low-calorie liquor. Bill Newlands, president of North America Beam Global said, “To us, this is the beginning of what we hope will be a very big category. We think Skinnygirl is a tremendous platform to put other premium, convenient, low-calorie products on the market.“ SEÑORITA LIMÓNITA® plans on a major acquisition by the end of three years. At that time, she plans to remain heavily involved in the direction of the company and will continue to promote the cocktail mix and expansion of an ancillary line of fun, healthy products.