The document promotes an investment opportunity in iCre8It Marketing, Inc., which markets the margarita mix "SEÑORITA LIMÓNITA®". It summarizes the founder and spokesperson Debra Phipps' background and vision for creating a multi-million dollar lifestyle brand centered around the margarita mix. It outlines plans for expanding product offerings, distribution nationally and globally, and projected financials indicating the potential for profit and high returns on investment.
This document outlines a marketing plan for Johnnie Walker scotch whiskey to target younger college-aged drinkers. It recommends that Johnnie Walker partner with Starbucks to create a coffee-infused cocktail, build its online and mobile presence on platforms popular with students, and promote its "Keep Walking" slogan across social media and search engines to attract more of the lucrative 21+ college demographic. The goal is to sell more bottles of the affordable Red Label scotch and gain brand loyalty with a new audience, using approximately 1% of Johnnie Walker's $3 billion annual advertising budget for this campaign.
This document provides an overview and table of contents for the book "Craft Beer Marketing & Distribution - Brace for SKUMeggedon" by Mark Colburn. The book covers various topics related to craft beer marketing and distribution, with 22 chapters addressing issues like product life cycles, brand positioning, distributor selection, incentives, packaging, guerrilla marketing, social media, and trends in the industry. It is intended to provide ideas and methods for professionals in the beverage industry to succeed. Praise for the author comes from industry leaders at Boston Beer Company, Mendocino Brewing Company, and Walgreens, among others.
Johnnie Walker aims to reach new audiences by embracing new digital technologies and media. The 200-year old Scotch brand wants to move beyond its traditional older, wealthier customer base and find success with younger generations. To do so, it plans to increase its interactive content online, like cocktail recipes, and launch innovative mobile apps to promote the brand and drive awareness on new digital platforms. Johnnie Walker believes engaging customers through new media is key to remaining the top Scotch label in the world for the next 200 years.
This strategic marketing plan outlines objectives and strategies for Maggie Beer Extra Virgin Olive Oil from 2009-2011. The plan aims to [1] introduce the olive oil in specialty stores as a locally grown product that matches imports, [2] increase visits and purchases from the farm, and [3] increase in-store tasting sessions. Key strategies include targeting "Confident Gourmets" and "Health Driven" consumers ages 25-54, positioning the brand as providing both great taste and health benefits, and communicating the emotional and economic benefits of supporting local. The communications strategy for visitors to the farm focuses on promoting the cultural and locally produced aspects in 2009-2010 before expanding the message to include health in later years.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Originally presented at the The United States Healthful Food Council's Eat REAL Roundtable at Cavallo Point on March 15, 2017, view foodservice insights, content marketing tips, and promotional strategies, along with case studies and examples tailored to food brands and foodservice professionals.
This document discusses Diageo's 2011 campaign for Smirnoff Whipped Cream and Fluffed Marshmallow flavored vodkas. The campaign launched in November 2011 and leveraged celebrity Amber Rose to target young men and women aged 21-29. It was aimed at standing out in the flavored vodka market and increasing awareness of Smirnoff's innovations. While the campaign was a success in growing sales and market share for Smirnoff, it also received some negative criticism for its youth targeting and sexual imagery. Overall, the campaign had a small but impactful campaign that established Smirnoff as a leader in the growing flavored vodka segment.
The document outlines the agenda for the Portada Lat 2017 conference on June 7, 2017. The day includes sessions on sports marketing, soccer clubs as brands, Visa's new outreach strategy to millennials, and how marketers can leverage sports content. There will also be a Golazo campaign pitch and awards. Speakers include representatives from FC Barcelona, FC Bayern Munich, Visa, and various brands and agencies.
This document outlines a marketing plan for Johnnie Walker scotch whiskey to target younger college-aged drinkers. It recommends that Johnnie Walker partner with Starbucks to create a coffee-infused cocktail, build its online and mobile presence on platforms popular with students, and promote its "Keep Walking" slogan across social media and search engines to attract more of the lucrative 21+ college demographic. The goal is to sell more bottles of the affordable Red Label scotch and gain brand loyalty with a new audience, using approximately 1% of Johnnie Walker's $3 billion annual advertising budget for this campaign.
This document provides an overview and table of contents for the book "Craft Beer Marketing & Distribution - Brace for SKUMeggedon" by Mark Colburn. The book covers various topics related to craft beer marketing and distribution, with 22 chapters addressing issues like product life cycles, brand positioning, distributor selection, incentives, packaging, guerrilla marketing, social media, and trends in the industry. It is intended to provide ideas and methods for professionals in the beverage industry to succeed. Praise for the author comes from industry leaders at Boston Beer Company, Mendocino Brewing Company, and Walgreens, among others.
Johnnie Walker aims to reach new audiences by embracing new digital technologies and media. The 200-year old Scotch brand wants to move beyond its traditional older, wealthier customer base and find success with younger generations. To do so, it plans to increase its interactive content online, like cocktail recipes, and launch innovative mobile apps to promote the brand and drive awareness on new digital platforms. Johnnie Walker believes engaging customers through new media is key to remaining the top Scotch label in the world for the next 200 years.
This strategic marketing plan outlines objectives and strategies for Maggie Beer Extra Virgin Olive Oil from 2009-2011. The plan aims to [1] introduce the olive oil in specialty stores as a locally grown product that matches imports, [2] increase visits and purchases from the farm, and [3] increase in-store tasting sessions. Key strategies include targeting "Confident Gourmets" and "Health Driven" consumers ages 25-54, positioning the brand as providing both great taste and health benefits, and communicating the emotional and economic benefits of supporting local. The communications strategy for visitors to the farm focuses on promoting the cultural and locally produced aspects in 2009-2010 before expanding the message to include health in later years.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Originally presented at the The United States Healthful Food Council's Eat REAL Roundtable at Cavallo Point on March 15, 2017, view foodservice insights, content marketing tips, and promotional strategies, along with case studies and examples tailored to food brands and foodservice professionals.
This document discusses Diageo's 2011 campaign for Smirnoff Whipped Cream and Fluffed Marshmallow flavored vodkas. The campaign launched in November 2011 and leveraged celebrity Amber Rose to target young men and women aged 21-29. It was aimed at standing out in the flavored vodka market and increasing awareness of Smirnoff's innovations. While the campaign was a success in growing sales and market share for Smirnoff, it also received some negative criticism for its youth targeting and sexual imagery. Overall, the campaign had a small but impactful campaign that established Smirnoff as a leader in the growing flavored vodka segment.
The document outlines the agenda for the Portada Lat 2017 conference on June 7, 2017. The day includes sessions on sports marketing, soccer clubs as brands, Visa's new outreach strategy to millennials, and how marketers can leverage sports content. There will also be a Golazo campaign pitch and awards. Speakers include representatives from FC Barcelona, FC Bayern Munich, Visa, and various brands and agencies.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
The document summarizes the agenda for the PortadaLat marketing conference happening on June 8, 2017 in Miami. It includes panels on marketing the Miami brand, dealing with fake news as a brand, innovation at PepsiCo Latin America, pan-regional marketing strategies, e-commerce trends, marketing tech innovations, and how Bimbo developed its marketing strategy. There are also presentations of award winners in categories like top digital innovator, online video campaigns, and top marketing professional targeting Latin America. The day-long event features speakers from companies including Havas, Mastercard, 3M, and Bimbo and is aimed at sharing insights on digital trends and the evolving Latin American marketing landscape.
Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.
The Lodge is a new outdoor company that will provide high quality fishing gear while honoring natural resources. Its store will have interactive elements like a rock climbing wall and large fish aquarium. It will sell rods, reels, lures, outerwear, and other gear. Competitors include Cabela's, Bass Pro Shops, and Dick's Sporting Goods, but The Lodge aims to build a community around its brand through unique in-store experiences.
Nissan conducted research to understand the Hispanic millennial automotive market. They distributed surveys in English and Spanish and observed a dealership. Ethnographic interviews found that Hispanics care about peer and family opinions when making decisions. Survey results showed most Hispanics are proud of their cultural background. When thinking of Nissan, common associations were affordable, reliable, and good price but not innovative or futuristic. The research aimed to understand awareness and favorability among Hispanic millennials to help Nissan better target and appeal to this important demographic.
Johnnie Walker is a globally dominant scotch whiskey brand owned by Diageo. In 2013, Johnnie Walker had case sales of 19.7 million, significantly higher than its top competitors. To maintain and grow its brand equity, Johnnie Walker utilizes integrated marketing campaigns across various channels to build brand awareness and positive associations. Recommendations to further strengthen the brand include secondary brand partnerships through co-branding, celebrity endorsements, and sponsoring music festivals to appeal to younger consumers.
This document provides an overview of the ONEHOPE brand, which is a cause marketing wine brand. It discusses ONEHOPE's mission to donate 50% of profits to various causes to raise awareness and funds. The summary also outlines ONEHOPE's target consumer as socially conscious individuals and provides financial details about planned fundraising milestones and targets.
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
Victoria's Secret PINK aims to increase loyalty among young, college-aged women through a 2016 digital marketing strategy. The strategy focuses on less obvious products and increased online interaction through social media, paid search, SEO, mobile, and email campaigns. Key performance indicators and a budget have been allocated across these channels to bring the "big idea" of fantasy and fun styles to life for the target audience.
The document outlines a holistic communication campaign for a "Next Generation" loyalty and engagement program for Victoria's Secret beyond their current offerings. It includes a situation analysis of their target audiences, psychographic profiles, primary research findings, and goals, objectives and strategies for the campaign, which aim to transition happy shoppers into loyal consumers through innovative rewards and constant engagement.
Victoria's Secret launched its PINK line in 2003, targeting young women aged 18-30. PINK focuses on loungewear, sleepwear, and intimate apparel. It uses a fun, playful brand image and introduces new products every 3-4 weeks. PINK has seen success through its marketing in fashion magazines, websites, and campus campaigns with spokesmodels and pop stars. However, some have critiqued PINK's marketing for possibly promoting an unrealistic dress code or attitude to younger consumers.
The document summarizes market research conducted on Doritos snack chips. It finds that taste and advertising are the top motivators for purchasing Doritos, while healthiness is the lowest motivator. It also finds that Doritos ranks third in terms of affordable cost but first for taste. Finally, the research implications are that Doritos should focus on improving perceptions of healthiness and consider new product sizes or resalable bags to better compete with top brands like Lays.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
The 5 Rules of Local Hospitality Branding by Amor MaclangHomer Nievera, CDE
This document outlines 5 rules of local hospitality branding according to Amor Maclang, a branding expert from the Philippines. The rules are: 1) Your target market and actual users are not the same. 2) The food is just one part of the customer journey. 3) Branding elevates the discourse. 4) Cultural relevance is an important cog. 5) Local is the new premium, provenance is the new branding. Case studies are provided for how brands like Jamba Juice, OVN bakery, and Krispy Kreme applied these rules to succeed in the local market. The overall message is that local branding must consider local culture and customers to elevate both the brand and community.
- JW Red Label is targeting young professionals and university students in Turkey who are new to whiskey and prefer lower prices. It aims to compete based on its global brand recognition and perception as a premium yet affordable whiskey.
- The Turkish whiskey market faces regulations banning alcohol advertising. Competition is also high, as consumers have difficulties comparing products.
- JW Red Label sees opportunities in Turkey's growing economy, social media usage, and trends of drinking to socialize. However, threats include strict regulations, high taxes, and strong competitors like Chivas Regal.
Dunkin' Donuts Final Presentation without namesHallie Mach
Dunkin' Donuts aims to be the leading provider of quality beverages and baked goods through a convenient and friendly experience. As America's largest coffee retailer, Dunkin' sells over 30 cups of coffee per second worldwide. To stay ahead of competitors, Dunkin' focuses on innovation, value promotions, and leading the digital space through mobile ordering and rewards programs. Dunkin' targets middle-class, on-the-go consumers and has maintained strong brand loyalty through consistent quality and service.
Analyzing the Digital Presence of 3 Whiskey BrandsKabeer Malhotra
This is an analysis of the digital presence of three whiskey brands, one large, one medium, and one small: Johnnie Walker, The Macallan, and Kings County.
This includes a look at their customer base as well as an audit of owned, earned, and paid media, followed by recommendations for improvement.
The assessment is targeted towards senior management reading focusing towards constructing a one-year marketing plan, that will provide growth of Doritos' new brand within the Australian market.
This report undertakes to determine marketing objective, developing appropriate brand strategies and corresponding marketing tactics used for delivering set objectives including consumer segmentation, targeting, and positioning.
Kanye West and Kim Kardashian are launching a new jean line called All Directions Point West catering to women with curvy body shapes. The jeans will be available in varying sizes, washes and styles and sold between $79.99 to $134.99 per pair. Marketing efforts will include social media campaigns, celebrity endorsements, and partnerships with retailers Bloomingdales and Dash Boutiques. The target customer is fashionable women ages 18 to 45 living in urban areas.
During one day, 141 Diageo employees and partners in Colombia visited 101 important off-trade outlets in Bogotá to promote Baileys Day. They executed brand exhibitions and provided samples to over 5,000 consumers. Additional activities included flashmobs and live performances using Baileys bottles. The efforts achieved 95% employee engagement, reached 101 retail customers, and led to a 38% year-over-year sales increase for Baileys in November. The low-cost activity generated a 20% return on investment.
Rocks are classified into three major groups: igneous rock forms when magma or lava cools, sedimentary rock forms when particles are pressed together, and metamorphic rock forms when heat and pressure change any existing rock.
The document provides guidance on planning and implementing advocacy and social mobilization projects for education in Pakistan. It discusses key concepts like advocacy, lobbying, and community mobilization. It outlines steps for developing goals and objectives, implementation methodology, and monitoring and evaluation. Guidelines are provided for issue identification, analyzing stakeholders, framing messages, and selecting advocacy tools. The overall aim is to equip readers with knowledge and strategies for effective advocacy and social mobilization initiatives to promote education rights and access in Pakistan.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
The document summarizes the agenda for the PortadaLat marketing conference happening on June 8, 2017 in Miami. It includes panels on marketing the Miami brand, dealing with fake news as a brand, innovation at PepsiCo Latin America, pan-regional marketing strategies, e-commerce trends, marketing tech innovations, and how Bimbo developed its marketing strategy. There are also presentations of award winners in categories like top digital innovator, online video campaigns, and top marketing professional targeting Latin America. The day-long event features speakers from companies including Havas, Mastercard, 3M, and Bimbo and is aimed at sharing insights on digital trends and the evolving Latin American marketing landscape.
Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.
The Lodge is a new outdoor company that will provide high quality fishing gear while honoring natural resources. Its store will have interactive elements like a rock climbing wall and large fish aquarium. It will sell rods, reels, lures, outerwear, and other gear. Competitors include Cabela's, Bass Pro Shops, and Dick's Sporting Goods, but The Lodge aims to build a community around its brand through unique in-store experiences.
Nissan conducted research to understand the Hispanic millennial automotive market. They distributed surveys in English and Spanish and observed a dealership. Ethnographic interviews found that Hispanics care about peer and family opinions when making decisions. Survey results showed most Hispanics are proud of their cultural background. When thinking of Nissan, common associations were affordable, reliable, and good price but not innovative or futuristic. The research aimed to understand awareness and favorability among Hispanic millennials to help Nissan better target and appeal to this important demographic.
Johnnie Walker is a globally dominant scotch whiskey brand owned by Diageo. In 2013, Johnnie Walker had case sales of 19.7 million, significantly higher than its top competitors. To maintain and grow its brand equity, Johnnie Walker utilizes integrated marketing campaigns across various channels to build brand awareness and positive associations. Recommendations to further strengthen the brand include secondary brand partnerships through co-branding, celebrity endorsements, and sponsoring music festivals to appeal to younger consumers.
This document provides an overview of the ONEHOPE brand, which is a cause marketing wine brand. It discusses ONEHOPE's mission to donate 50% of profits to various causes to raise awareness and funds. The summary also outlines ONEHOPE's target consumer as socially conscious individuals and provides financial details about planned fundraising milestones and targets.
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
Victoria's Secret PINK aims to increase loyalty among young, college-aged women through a 2016 digital marketing strategy. The strategy focuses on less obvious products and increased online interaction through social media, paid search, SEO, mobile, and email campaigns. Key performance indicators and a budget have been allocated across these channels to bring the "big idea" of fantasy and fun styles to life for the target audience.
The document outlines a holistic communication campaign for a "Next Generation" loyalty and engagement program for Victoria's Secret beyond their current offerings. It includes a situation analysis of their target audiences, psychographic profiles, primary research findings, and goals, objectives and strategies for the campaign, which aim to transition happy shoppers into loyal consumers through innovative rewards and constant engagement.
Victoria's Secret launched its PINK line in 2003, targeting young women aged 18-30. PINK focuses on loungewear, sleepwear, and intimate apparel. It uses a fun, playful brand image and introduces new products every 3-4 weeks. PINK has seen success through its marketing in fashion magazines, websites, and campus campaigns with spokesmodels and pop stars. However, some have critiqued PINK's marketing for possibly promoting an unrealistic dress code or attitude to younger consumers.
The document summarizes market research conducted on Doritos snack chips. It finds that taste and advertising are the top motivators for purchasing Doritos, while healthiness is the lowest motivator. It also finds that Doritos ranks third in terms of affordable cost but first for taste. Finally, the research implications are that Doritos should focus on improving perceptions of healthiness and consider new product sizes or resalable bags to better compete with top brands like Lays.
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
The 5 Rules of Local Hospitality Branding by Amor MaclangHomer Nievera, CDE
This document outlines 5 rules of local hospitality branding according to Amor Maclang, a branding expert from the Philippines. The rules are: 1) Your target market and actual users are not the same. 2) The food is just one part of the customer journey. 3) Branding elevates the discourse. 4) Cultural relevance is an important cog. 5) Local is the new premium, provenance is the new branding. Case studies are provided for how brands like Jamba Juice, OVN bakery, and Krispy Kreme applied these rules to succeed in the local market. The overall message is that local branding must consider local culture and customers to elevate both the brand and community.
- JW Red Label is targeting young professionals and university students in Turkey who are new to whiskey and prefer lower prices. It aims to compete based on its global brand recognition and perception as a premium yet affordable whiskey.
- The Turkish whiskey market faces regulations banning alcohol advertising. Competition is also high, as consumers have difficulties comparing products.
- JW Red Label sees opportunities in Turkey's growing economy, social media usage, and trends of drinking to socialize. However, threats include strict regulations, high taxes, and strong competitors like Chivas Regal.
Dunkin' Donuts Final Presentation without namesHallie Mach
Dunkin' Donuts aims to be the leading provider of quality beverages and baked goods through a convenient and friendly experience. As America's largest coffee retailer, Dunkin' sells over 30 cups of coffee per second worldwide. To stay ahead of competitors, Dunkin' focuses on innovation, value promotions, and leading the digital space through mobile ordering and rewards programs. Dunkin' targets middle-class, on-the-go consumers and has maintained strong brand loyalty through consistent quality and service.
Analyzing the Digital Presence of 3 Whiskey BrandsKabeer Malhotra
This is an analysis of the digital presence of three whiskey brands, one large, one medium, and one small: Johnnie Walker, The Macallan, and Kings County.
This includes a look at their customer base as well as an audit of owned, earned, and paid media, followed by recommendations for improvement.
The assessment is targeted towards senior management reading focusing towards constructing a one-year marketing plan, that will provide growth of Doritos' new brand within the Australian market.
This report undertakes to determine marketing objective, developing appropriate brand strategies and corresponding marketing tactics used for delivering set objectives including consumer segmentation, targeting, and positioning.
Kanye West and Kim Kardashian are launching a new jean line called All Directions Point West catering to women with curvy body shapes. The jeans will be available in varying sizes, washes and styles and sold between $79.99 to $134.99 per pair. Marketing efforts will include social media campaigns, celebrity endorsements, and partnerships with retailers Bloomingdales and Dash Boutiques. The target customer is fashionable women ages 18 to 45 living in urban areas.
During one day, 141 Diageo employees and partners in Colombia visited 101 important off-trade outlets in Bogotá to promote Baileys Day. They executed brand exhibitions and provided samples to over 5,000 consumers. Additional activities included flashmobs and live performances using Baileys bottles. The efforts achieved 95% employee engagement, reached 101 retail customers, and led to a 38% year-over-year sales increase for Baileys in November. The low-cost activity generated a 20% return on investment.
Rocks are classified into three major groups: igneous rock forms when magma or lava cools, sedimentary rock forms when particles are pressed together, and metamorphic rock forms when heat and pressure change any existing rock.
The document provides guidance on planning and implementing advocacy and social mobilization projects for education in Pakistan. It discusses key concepts like advocacy, lobbying, and community mobilization. It outlines steps for developing goals and objectives, implementation methodology, and monitoring and evaluation. Guidelines are provided for issue identification, analyzing stakeholders, framing messages, and selecting advocacy tools. The overall aim is to equip readers with knowledge and strategies for effective advocacy and social mobilization initiatives to promote education rights and access in Pakistan.
Herbal medicine has a long history of use and is still commonly used today, including during pregnancy. Many pregnant women use herbs to treat conditions like morning sickness, menstrual disorders, and labor pains due to their perceived efficacy and safety. However, some herbs can be harmful during pregnancy and should be avoided, like those that cause uterine contractions. Pregnant women must carefully research any herbs they consider using and consult their healthcare providers due to risks from potential toxicity. Overall herbal medicine requires caution during pregnancy and reliance on certified practitioners rather than internet or media sources alone.
1. The document discusses SignWriting, a writing system for sign languages that is supported by the Center for Sutton Movement Writing.
2. SignWriting uses a grid-based system of glyphs and can be encoded in Unicode, with some sign languages encoded in Plane 15 and others in Plane 16.
3. The Center for Sutton Movement Writing aims to provide standardized, stable, and free specifications for encoding various sign languages in fonts and Unicode for wide accessibility across operating systems and devices.
A Short Primer on Investment Books - InsightColliderinsightcollider
A photo-essay about the historical context and environment behind key investment books such as The Intelligent Investor, Common Stocks and Uncommon Profits, and One Up On Wall Street.
www.insightcollider.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Este documento es una guía de compras publicada por el periódico El Universal en marzo de 2015. La guía contiene múltiples artículos sobre diferentes productos y servicios disponibles en ese mes para los lectores.
The document discusses competence management systems (CMS) which are used to assess employee competencies, identify gaps, and plan development. It describes CMS functions like capturing employee information, assessments, goal setting, and development planning. CMS can be add-ons to ERP systems, specialized systems, sector-specific, or simple spreadsheets. Competence is represented using trees with skills rated on scales. Research is ongoing into how competence in systems differs from competence in practice and how systems may affect understanding of competence.
El documento es una publicación mensual gratuita de octubre de 2014 que contiene anuncios clasificados de proyectos inmobiliarios. Consta de 24 páginas con diferentes anuncios de propiedades y proyectos residenciales.
IGLESIA DE CRISTO, IGLESIA REAL...VIVA...DESDE ÉL HASTA QUE VUELVA....CREENCIALAICA GP
Este documento describe la historia y misión de la Iglesia Católica a través de los siglos. Resalta que la Iglesia se basa en la verdad de Jesucristo y ha preservado y difundido su palabra a pesar de la persecución, llevando la salvación al mundo. Además, destaca que la Iglesia continuará evangelizando y llamando a todos a Cristo hasta que Él vuelva.
The document provides contact information for two Cambodia teams promoting World Capital Market 777 (WCM777). It lists mobile numbers, Skype, email addresses, and social media pages. It then shows numerous pages advertising WCM777's cloud services, digital products, investment opportunities, and multi-level compensation plan with bonuses for recruiting others and product sales. WCM777 is presented as a global financial network and new digital economy.
The document provides guidelines for using Twitter effectively and ethically. It lists dos and don'ts, such as connecting with others, verifying information before sharing, and avoiding starting fights or spreading rumors. Mistakes made by public figures like Kenneth Cole are cited as examples of what not to do. The importance of discretion is stressed, as anything shared can be screenshot or retweeted, even if the account is private. Verification of facts before spreading information is emphasized.
To graduate with a Dogwood Diploma, students must complete certain core courses in subjects like English, math, science, and social studies. They need a minimum of 80 credits total, including 28 elective credits. Students also require 30 hours of volunteer or work experience and must complete the Grad Transitions program. To receive their diploma, students must pass provincial exams in certain subjects in grades 10 through 12.
This document discusses banking basics and choosing the right bank account. It explains that there are different types of accounts for different savings goals, like savings accounts, tax-free savings accounts, GICs and term deposits. When choosing a bank, you should consider factors like ease of access, simplicity, personalization and fees. The document provides a sample comparison of RBC and TD Canada Trust casual savings accounts, and notes the importance of reviewing bank statements regularly for accuracy. In the end, the author realizes through this research that TD Canada Trust may better suit their needs over their current bank, RBC.
The document summarizes several sources on the use of herbal medicine related to women's health and pregnancy. Graham Pinn states that herbal medicine is commonly used to treat menopausal symptoms. Simon Mills and Kerry Bone illustrate how the female reproductive system changes with age. Chong Yun Liu, Angela Tseng and Sue Yang describe symptoms and causes of chronic cervicitis. Rudolf Fritz Weiss recommends treatments for dysmenorrhoea. Two additional sources discuss uses of Vitex agnus-castus and issues with using ginger during pregnancy. Finally, two sources address the importance of consulting healthcare providers when using herbs during pregnancy and avoiding certain herbs.
U vend Presentation Virtual Investor Final Global Online Growth Conference - ...RedChip Companies, Inc.
This document provides an overview of U-Vend, a company that offers automated retail kiosks and digital merchandisers. It discusses U-Vend's business segments including professional sports brands, wholesale distribution, and digital advertising. The company has experienced significant revenue and profit growth. U-Vend plans to expand into new markets by identifying sports, attractions, and interests and developing corresponding products and services. Its goal is to engage customers through a sales cycle from product purchase to online registration and sharing.
This document provides an overview of U-Vend, a company that offers automated retail kiosks and digital merchandisers. It discusses U-Vend's business segments including professional sports brands, wholesale distribution, and digital advertising. The company has partnerships with the NHL and MLB. The document outlines U-Vend's growth strategies of expanding into new markets based on analyzing sports, attractions, and local interests. It provides financial information showing increased revenue and profit quarter-over-quarter. U-Vend sees opportunities in novelty ice cream, automated retail, fantasy sports, and digital advertising globally.
This document provides an overview of the U-Vend company, which operates in several business segments including novelty ice cream, automated retail through vending machines, digital advertising, fantasy sports, and sports collectibles. It describes U-Vend's growth in revenue and points of sale over the past year. The document also outlines opportunities in each of U-Vend's business segments and strategies for expanding into new markets in North America by identifying popular sports, attractions and interests in different regions. It presents financial summaries showing increased revenue and gross profit for U-Vend over the past year.
This document provides an overview of Cocktails The Fluid Experience, a beverage marketing and event management agency. It highlights their 16+ years of experience in on-premise relationships and event execution. They have relationships with over 400 licensees nationally and can provide sales opportunities and brand promotions. Their team of over 500 can also provide experiential marketing, media opportunities, and unique lifestyle events to build consumer awareness and experiences for clients.
Rory D. Smith is a luxury marketer who helps brands connect with affluent consumers like professional athletes, influencers, and executives. He has over 15 years of experience marketing luxury brands in industries like automotive, wine and spirits. His services include influencer marketing, social media campaigns, product launches, and sponsorship events to increase brand visibility and sales.
Trilogy Brands Group accelerates the introduction of top American brands to international markets like the Middle East, North Africa, China, Asia Pacific, and Latin America. It identifies fast-growing brands and leverages partnerships to deploy capital and drive long-term revenue via franchising, licensing, and joint ventures. Trilogy works closely with US brands in many industries to develop opportunities and infrastructure supporting their global expansion plans.
This document outlines a business plan to open a franchise location of Baskin Robbins ice cream in Guayaquil, Ecuador. It discusses Baskin Robbins' mission to delight customers with high-quality frozen treats. It also presents a SWOT analysis, financial plan, and advertising campaign targeted at children and families. The overall goal is to bring the American ice cream brand to Ecuador while competing with local establishments, with an initial focus on opening one location in Guayaquil and potentially expanding across the city over the long term.
CAA-GBG is a joint venture between Creative Artists Agency and Global Brands Group, creating the world's largest licensing and brand management company. They represent globally iconic brands and work to build global businesses through brand stewardship rather than sales. They have expertise in brand strategy, creative development, retail targeting, and managing global licensing programs. CAA-GBG has over 25 offices worldwide and manages brands in over 60 countries.
Overview of Brown Bag Marketing, A premier integrated marketing firm, founded in 2002. Just like our name suggests, we are a sensible, no-nonsense marketing agency.
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The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Senorita limonita presentation v5
1. ESCAPE TO PARADISE!
Disclaimer: Please note, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of iCre8It Marketing, Inc. (the "Company," "our," "we"
or "us") in any jurisdiction where it would be unlawful to do so prior to the registration of such offer. Our securities shall be sold only to a small group of accredited investors
and any such sale will be made pursuant to a securities purchase agreement and related documentation setting forth, among other things, important risk factors related to an
investment in our securities. Forward-looking statements made herein, including, without limitation, financial projections, are subject to numerous risks and uncertainties which
could cause actual results to differ materially from those presented in these forward-looking statements. You are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of the date such statements are made.
2. THE COMPANY
DEBRA PHIPPS aka SEÑORITA LIMÓNITA®
FOUNDER, SPOKESPERSON, MOTIVATIONAL SPEAKER
ICre8it Marketing, Inc., Phoenix, AZ
Formed April 16, 2010
Debra Phipps, creator of SEÑORITA LIMÓNITA®
• Most awesome margarita mix on the planet
• Exciting, multi million dollar lifestyle brand
This innovative cocktail mix will soon be
enjoyed all over the world for consumers that are
thirsty for a fresh and focused capable alternative.
3. THE PRODUCT
THE SECRET TO A GREAT BRAND :
Solve a Consumer Complaint
SEÑORITA LIMÓNITA® solves TWO!
• Margaritas are too bitter and acidic.
Chemical testing has proven it to be a
healthy balance of sugar and acidity.
• Mixes on the market are TOO sugary sweet.
SEÑORITA LIMÓNITA® contains NO high fructose corn syrup.
SEÑORITA LIMÓNITA® was created with the desire to develop
the ultimate, smooth, refreshing margarita. To drink a tropical
island vacation, SEÑORITA LIMÓNITA® is currently available for
purchase on the internet.
SenoritaLimonita.com
4. PRODUCT VARIATIONS
SEÑORITA LIMÓNITA® is a unique, refreshing
mixture that goes down easy and achieves an
exquisite, fruity blend.
Experience a variety of beverage opportunities:
• Tequila – frozen or on the rocks
• Rum – Coconut rum, banana rum, etc.
• Wine (the Limonita!)
• Champagne (the Limosa!)
• Vodka, Etc.
• Add it to you healthy smoothie in the morning
for an extra zip!
Create a strawberry margarita with a handful of strawberries,
blueberries, raspberries, etc. Great all by itself mixed with ice!
5. BRANDING AND DEVELOPMENT
• Registered trademark logo
• Comprehensive business plan
• Fresh, fun and innovative marketing plan
• Multi-million dollar lifestyle brand strategy
• Professional, interactive website
• Online social media personality
• Reputable co-packing company
• Drop shipper for internet placed orders
• Affiliate marketing programs -
Ujena Swimwear and Vitamix blenders
• QR code technology
• Smartphone application
• Swimwear line
6. FUTURE PLANS
• Capitalization of the emerging market
of low calorie, healthy drinks
• “Skinny” version
• Grab „n go pouch complete with tequila
• Private label swimwear, sport bikini line
• Designer jeans, fitness apparel, t-shirts, hats
• Health and nutritional products
• Makeup line, margarita flavored lipstick
• Sunglasses, margarita glasses, beach towels
• SEÑORITA LIMÓNITA® Cantina bars
• Wine bar and restaurant participation
• Representation at sporting events throughout
the globe
The sky is the limit!
7. BRAND STRATEGY
Captivating, sexy and invigorating as her
margarita mix, SEÑORITA LIMÓNITA® not
only offers consumers a sip of paradise with
her “vacation in a glass”, but to own the same
sunshine yellow bikini that she wears.
SEÑORITA LIMÓNITA® redefines social media
as an actual public figure with the adventurous
role of promoting her margarita mix all over
the planet. She appears to followers as an
informative, inspiring, fun and engaging online personality who
entices and lures customers of every taste and desire.
Her colorful logo, personal appearances and experiences all work
together to define the SEÑORITA LIMÓNITA® brand.
8. ADVERTISING
The future of advertising today is telling a STORY.
SEÑORITA LIMÓNITA® is telling a story on the most
effective and contagious method of advertising in
the world – the internet.
• Inspirational
• Motivational
• FUN!
SEÑORITA LIMÓNITA®‟s unique business model
and fresh approach assures market penetration
and product growth, gaining recognition from
coast to coast and around the globe.
9. MARKETING PLAN
• Internet via website
• Social media
• Bar and restaurant participation
• Motivational speaking engagements
• Networking, television and radio
• Female entrepreneur/social media success
• Book and screenplay
• Event participation
• Fun, tropical games
• Promo model
Limonita Girls
demonstrate and attend events throughout
the world
• College students promote SEÑORITA
LIMÓNITA® at parties and spring breaks
in sunshine yellow swimwear
10. MARKET RELEASE
Jus-Made, LLP, of Dallas, Texas, with over
50 years experience in the beverage industry,
is the product manufacturer.
Major competitors are not readily identified
as there currently is not a beverage similar
to SEÑORITA LIMÓNITA® represented in the
market today.
Production will saturate the Southwest, increase throughout the
United States and continue growth throughout Mexico and the world.
Current goal is to have product at the first retail chain shelf in
January, 2013.
SEÑORITA LIMÓNITA® will begin representation in stores Summer
2013!
11. FUN FACT
MARGARITAS ARE THE MOST FREQUENTLY REQUESTED COCKTAIL
IN THE UNITED STATES WITH OVER
CONSUMED PER HOUR
MARGARITA MARKET DOMINANCE IS ANTICIPATED TO ACCELERATE.
185,000
12. THE TEAM
Over 40 years in the
beverage industry,
understanding of
market trends and
customer needs
brings complete
synergy to building
an amazing
beverage brand.
Primary expertise is taking
beverages to levels through direct
store delivery system nationwide.
Represented such leading edge
brands such as Xyience, Reeds,
Zevia and Jones Soda.
Donald R. Chilton
VP, Sales
With over 30 years
of experience, Harry
serves on a number
of Board of Directors
and has instructed
instructed hundreds
of CEO‟s from around
the world.
He has over 19 years
in public accounting nationwide
serving business leaders as their
trusted advisor. His business
strategy includes strong emphasis
on improvement, planning and
implementation.
Harry S. Lay,
Business Strategy
13. THE TEAM
Gerry Foster,
Master Brand Strategist
David Harvill,
Finance
Product Manager
at Treesweet for
7 years, and
Assistant Brand
Manager for
Proctor and
Gamble for
3 years.
Transforms small
businesses into super brands that
someday become a household
name.
He coaches, consults, mentors and
transforms any business into an
irresistible brand.
Provides excellent
Expertise for mega
Financial projects.
25 years of a
distinguished career
as a financial
and accounting
operations consultant.
Has the experience and expertise to
ensure desired financial and accounting
goals and objectives of a company are
successfully met. Former clients include
Price Waterhouse LLP, Rite Aid
Corporation, Albertsons, and United
Health.
14. THE TEAM
Bruce Merrin,
Public Relations
Based in the entertainment capital of the world,
Las Vegas, Bruce Merrin has represented
celebrities such as Michael Landon, Johnny
Carson, Elvis Presley and Ed McMahon.
Bruce launched the campaign for Teddy Ruxpin
the talking teddy bear, the #1 selling toy for
three years worldwide. Handling product PR
promotions for Blublocker sunglasses, Rosarita
foods, Remy Martin, Cartier, BMW, Versace,
Gucci, Discount Tire and Patron Tequila, he is
currently consulting with Davalos Tequila on an
official campaign launch in early 2013.
15. LAUNCH PLAN
SEÑORITA LIMÓNITA® will build sales and distribution regionally in key
markets with the ultimate goal to expand across the United States,
Mexico, and globally.
SEÑORITA LIMÓNITA® will launch in multiple formats:
●Retail – Grocery and Convenience
●Bars and Restaurants
●Continued Growth of Internet Sales
●SEÑORITA LIMÓNITA® will optimize the following opportunities that afford:
●Defined demographics targeting metropolitan areas, retailer centric
●High potential outlets based on category potential and traffic count
●Logistical viability linked with distribution model
●Marketing strategy applied by geography
●SEÑORITA LIMÓNITA® will market using the following distribution options:
●DSD in primary markets
●Delivering direct to the retailer‟s warehouse via DSD or through common
carrier
●Depending on the availability of DSD and retailer objectives, a hybrid plan
25. MISSION STATEMENT
The purpose: To offer a totally new margarita drink experience.
SEÑORITA LIMÓNITA™ will take consumers away on an instant tropical
vacation with a single sip!
The business: SEÑORITA LIMÓNITA™ offers employment to workers
around the world in an interesting, fulfilling environment that is all about
new experiences. The cocktail mix and ancillary products will provide fun
and engaging entrepreneurial opportunities to college students so they may
achieve their highest potential.
The values: SEÑORITA LIMÓNITA™ is committed to inspire, motivate
and educate people around the world to make healthy choices and to live
life to the fullest. A portion of the proceeds of the margarita mix will be
donated to charitable organizations.
27. EXIT STRATEGY
In March 2011, Bethenny Frankel's Skinnygirl margarita
sold to Fortune Brands‟ Beam Global for $120 million.
A major player in the spirits market, Beam manufactures
such high end products as Jim Beam and Sauza Tequila.
Launched in 2009, Skinnygirl‟s first year sales were
100,000 cases.
With the acquisition, Beam Global capitalized on the emerging market of
low-calorie liquor. Bill Newlands, president of North America Beam Global
said, “To us, this is the beginning of what we hope will be a very big
category. We think Skinnygirl is a tremendous platform to put other
premium, convenient, low-calorie products on the market.“
SEÑORITA LIMÓNITA® plans on a major acquisition by the end of three
years. At that time, she plans to remain heavily involved in the direction of
the company and will continue to promote the cocktail mix and expansion of
an ancillary line of fun, healthy products.