The document is a work log for a student video project involving photoshop and creating advertisements. Over several weeks, the student learned photoshop tools like the cloning tool. They filmed footage and took photos of their dog for a humane society commercial and print ads. Editing challenges included removing unwanted objects and fixing lighting issues. With additional filming and editing, the student completed the commercial and ads featuring their dog.

1. Product Work Log
Name_____________________________________________________ Date ________________
Product ________________________________________________________________________
Date/Time: Activity: Comment/Suggestions:
11-07-11 My video production teacher and
1:30-2:30PM project facilitator announced that all
students in our class were to
choose and program or project to
work on for the next few weeks or
so. I chose to work with photoshop
in order to feel more comfortable
using it as part of my project. I
worked on familiarizing myself with
the program and made sure to
explore all of the uses of the
toolbar.
Commentary:
Although I am still somewhat new to
using photoshop, I feel more
comfortable with using the most
basic commands.
I continued to explore photoshop. I
researched on the internet for
11-08-11
suggestions for features that I might
1:30-2:30 PM
find useful during my project. I
discovered the Cloning Tool and
spent time researching how to use it
and when I might use it.
The Cloning Tool makes it possible
for me to completely cut out an
unwanted object from a picture
without making it obvious. The

2. Cloning Tool allows me to blend an
existing portion of a picture over the
unwanted object, thus making it
seem as though it were never there.
Once I finished my research in the
Cloning Tool, I chose a picture from
Google and tried it out myself. I
worked with a picture of a cat
11-09-11: pawing a toy; in the end I had
completely removed the toy without
1:30-2:30 PM any obvious blurs or distortions to
the picture.
This will become very handy when
editing my magazine
advertisements because of the
chances that something or
someone may end up in the back of
a shot that they don't belong in.
Today I tried something a bit harder.
I still worked on using the Cloning
Tool, but in the picture that I chose
11-10-11: to use I would be attempting to
remove a cage door from in front of
1:30-2:30 PM a dog.
The picture turned out fairly well. I
had to be very meticulous in
working to somewhat restore the
parts of the dog's fur and face
where the cage overlapped.
I continued to use the Cloning Tool

3. on several more pictures, ensuring
11-11-11: that I was completely comfortable
using the tool
1:30-2:30 PM
Today, I decided to watch
numerous animal-based
commercials. I compared different
ASPCA and dog food
11-21-11: advertisements and determined that
the rescue groups' commercials
4:00-5:00 PM were far too solemn and while the
issue of animal rescue is upsetting,
their choice of music and shots
made the whole advertisement
something to change the channel
on, whereas the commercials for
Pedigree dog food and treats were
very upbeat and personified animals
in a way that drew me in and made
me want to continue watching.
Because of these comparisons, I
decided that I wanted my Humane
Society commercial to be upbeat
and quirky as opposed to
depressing and upsetting. I
personally responded better to the
lighter advertisement, and because
I am attempting to persuade others
to adopt a pet, I feel like a happier
commercial would be more
convincing.
I decided that I wanted only music
playing for my commercial as
opposed to dialogue and other
audio, so today I spent some time
11-23-11: listening to songs that might portray
the right tone that I'd like in the
3:00-4:30 PM commercial. My top options so far
proved to be:

4. Animal by: Miike Snow
Just Like the Moon by: Brett
Dennen
Lucky Today by: Cloud Cult
To Kingdom Come by: Passion Pit
Because the only audio will be
music, it is extremely important that
I pick the right song that will
enhance the idea that adopting a
dog brings happiness.
Also, I will have to use titles and
logos in order to give any
information.
I brainstormed today on the exact
concept I want to based my
advertising campaign around. I
threw out many ideas because they
could only be used effectively on
11-26-11: either the commercial or the print
ads, but not both. In the end, I
1:00-2:30 PM decided upon the concept:
"I am a _______, I am a shelter
dog."
With this concept, I will be able to
display a large variety of
characteristics found in dog while
also keeping it playful and
maintaining the overall idea of
adopting.
A main idea I have that would be
used in a printed ad: A picture of a
dog dancing with their owners on
one page; the title will say "I am a
salsa dancer." On the
corresponding page, a picture of the
dog sitting and looking at the
camera; the title being "I am a
shelter dog."

5. I created a shot list and began
storyboarding the shots for the
1-9-12: commercial. I had to Google
pictures of dogs in order to make
1:30-2:30 PM the pictures accurate and to scale.
I had to carefully plan each shot by
determining whether I'd be able to
get the dog in the commercial to
cooperate. To ensure that the shots
that might be more difficult were still
doable, I planned close ups in order
to eliminate the chances of getting a
lease or hand in the shot.
I filmed the majority of the
footage necessary for the
commercial and conducted
2-11 the photo shoot for the
print advertisements.
1:00PM -
5:00PM At times it was difficult to
hold my dogs' attentions,
but I had plenty of treats
on hand. During the first
photo shoot, the sun came
in through the window and
messed up the lighting I
had set up, so I had to
tack a sheet over the
window to darken the
room.
Also, it was 22 degrees

6. outside, so my dog was
constantly losing focus and
headed for our back door
more than once. I had to
split filming up into
segments so that he could
warm up inside for a while
in between.
I uploaded all pictures and
videos onto my computer,
2-12 then began to edit the
commercial together.
3:00PM -
The first 15 seconds, or
5:00PM
first half, of the
commercial came together
really well, but I began to
notice that my shot variety
was very minimal and
decided that I needed to
plan a second day of
filming. I also ran into
problems with the green
screen on Final Cut
Express. The lighting

7. caused the screen to come
out as more of a yellow, so
when I tried to change the
background to white, parts
of my dog's fur was
washed out as well, and so
I must film that part
again.
I edited together another
few seconds of the
commercial and played
around with the ending.
2-19
Because of the issues with
2:00PM -
the green screen, I
3:00PM
decided to see what
changes I could make to
save myself from a second
day of filming. I had the
idea to have a shot of the
dog fade into the flashing
credits as opposed to
having them move in the
shot with him. The
commercial has taken on a
more artistic quality to it

8. as opposed to the
quirkiness that I first had
in mind.
I brought in the
photographs for the print
ads to enter into
photoshop.
I was worried that the
2-27
green screen would not
1:30PM - 2:30 register well in photoshop,
PM but I found that the paint
brush tool and cloning tool
with help me immensely.
The green screen will be
made into a white
background, but I will have
to be careful not to brush
the dog white. That will
make the editing look very
amateur.
I finished editing Pebble's ad and
published it.
The biggest challenge that I faced
when editing Pebbles' picture was

9. that my arm was in the shot holding
her in place and she had a large
3-1 line of drool hanging from her
mouth. The cloning tool definitely
1:30 - 2:30 came in handy here; I was surprised
how easy it was to mask all of the
imperfections!
Today, I edited Dino's ad and
published.
Dino's picture was much easier to
edit because he was more relaxed
and still when I had filmed him. I
tried to edit out my hand that was
3-2 blocking his collar, but I couldn't
neatly cover it and had to settle with
1:30 - 2:30 leaving it in the picture.
I finished editing the end of the
commercial and exported it onto my
computer. While the ending did not
include the green screen shots like I
had wished, the alternate ending
that I put together looks just as nice!
3-10 I decided that I would not be able to
1:30-2:30PM schedule another day to film, and so
I had to improvise with the shots
that I already had.