This was the final paper for a class I took about research methods in technical communication. I chose to focus of the role of technical communiacation with regards to the senior citizen population.
A large scale study of daily information needs captured in situWookjae Maeng
The goal of this work is to provide a fundamental understanding of the daily information needs of people through a large-scale, in-depth, quantitative investigation. To this end, we have conducted one of the most comprehensive studies of information needs to date, spanning a 3-month period and involving more than 100 users. The study employed a contextual experience sampling method, a snippet-based diary technique using SMS technology, and an online Web diary to gather in situ insights into the types of needs that occur from day to day, how those needs are addressed, and how contextual, technological, and demographic factors impact on those needs. Our results not only complement earlier studies but also provide a new understanding of the intricacies of people’s daily information needs.
This presentation was delivered by the BRAC Institute of Governance and Development in Bangladesh to sensitize their research staff to different approaches to communicating their research.
Supporting social presence through asynchronous awareness systemsOnno Romijn
This chapter discusses research conducted to understand the requirements of elderly for informal social telecommunication media that may be addressed through awareness technologies. It discusses the relation between the concept of social presence and the notion of awareness that the class of systems studied supports. Finally, we draw attention to the research method used which we feel is the most appropriate for gauging the social effects of technologies introduced to support social activities through ICT
my report in Com 311: Seminar in Cross-Cultural Research at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program
Chatbots have come a long way since ELIZA in 1966. However, the focus of most software engineers has been on chatbots designed to fulfill specific functional roles (e.g. customer service), or have an artifical personality that makes them seem convincingly "human".The proposal here for the next frontier of mobility is for a chatbot that emphasizes a new function of artificial intelligence: to improve users' intelligence, by way of Socratic discourse.
A large scale study of daily information needs captured in situWookjae Maeng
The goal of this work is to provide a fundamental understanding of the daily information needs of people through a large-scale, in-depth, quantitative investigation. To this end, we have conducted one of the most comprehensive studies of information needs to date, spanning a 3-month period and involving more than 100 users. The study employed a contextual experience sampling method, a snippet-based diary technique using SMS technology, and an online Web diary to gather in situ insights into the types of needs that occur from day to day, how those needs are addressed, and how contextual, technological, and demographic factors impact on those needs. Our results not only complement earlier studies but also provide a new understanding of the intricacies of people’s daily information needs.
This presentation was delivered by the BRAC Institute of Governance and Development in Bangladesh to sensitize their research staff to different approaches to communicating their research.
Supporting social presence through asynchronous awareness systemsOnno Romijn
This chapter discusses research conducted to understand the requirements of elderly for informal social telecommunication media that may be addressed through awareness technologies. It discusses the relation between the concept of social presence and the notion of awareness that the class of systems studied supports. Finally, we draw attention to the research method used which we feel is the most appropriate for gauging the social effects of technologies introduced to support social activities through ICT
my report in Com 311: Seminar in Cross-Cultural Research at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program
Chatbots have come a long way since ELIZA in 1966. However, the focus of most software engineers has been on chatbots designed to fulfill specific functional roles (e.g. customer service), or have an artifical personality that makes them seem convincingly "human".The proposal here for the next frontier of mobility is for a chatbot that emphasizes a new function of artificial intelligence: to improve users' intelligence, by way of Socratic discourse.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Jenny Preece, dean of University of Maryland's iSchool, discusses people, technology and information involved in citizen science. From a presentation given at the University of British Columbia, September 24, 2014.
Consumer Response to Different Types of Website Interactivityinventionjournals
This paper aims to explore the impact of different types of interactivity on consumer perception. A quantitative research methodology using scenario-based experiment was employed. An experiment was conducted using research participants from Turkey. The findings of this study suggest that person interactivity leads to higher levels of attitude towards website, ease of use, and e-loyalty than machine interactivity. The results also reveal that person interactivity combined with high contact interactivity is the optimal strategy for e-retailers
Evaluating impact: transliteracy and creative business innovation via social ...Dr Sue Thomas
This article outlines the emergent theoretical framework which informed a series of initiatives developed at De Montfort University, Leicester, UK, between 2005-11 with the aim of stimulating the use of social media for business innovation, and analyses their impact in relation to the Research Excellence Framework (REF) exercise to be held in the UK in 2014 (in so far as it was understood in the first half of 2011). The new concept of transliteracy, developed at the Institute of Creative Technologies at DMU, was a key element in the theory informing the projects, some of which were also underpinned by research on the Amplified Individual undertaken at the Institute for the Future, Palo Alto. Although they differed in style and reach, all shared a focus on the use of social media by small to medium sized creative businesses and non-profit organisations in and around the city of Leicester, UK. In the light of the importance of assessing impact in today’s academic climate, Dr Souvik Mukherjee was appointed in 2011 to look at how that combination of research and practice might be used to demonstrate impact and make recommendations for future research. We understand that many other countries are already, or soon will be, conducting a similar audit of the ways in which higher education effects knowledge exchange and public engagement, so this article should also be of interest outside the United Kingdom.
A presentation on the nuances and complexities of evaluating scholarship and publication quality. Uses Lavoie, et al.'s framework for a schema on scholarly discourse.
Discusses at length disciplinary differences. Briefly coverage of traditional and altmetrics as well as open access, predatory publishing. Concept of scholarship for the "just publics" considers the broader social impact of scholarship.
Influence of word of mouth communication towards indonesian online shopper pu...Eka Yuliana
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Jenny Preece, dean of University of Maryland's iSchool, discusses people, technology and information involved in citizen science. From a presentation given at the University of British Columbia, September 24, 2014.
Consumer Response to Different Types of Website Interactivityinventionjournals
This paper aims to explore the impact of different types of interactivity on consumer perception. A quantitative research methodology using scenario-based experiment was employed. An experiment was conducted using research participants from Turkey. The findings of this study suggest that person interactivity leads to higher levels of attitude towards website, ease of use, and e-loyalty than machine interactivity. The results also reveal that person interactivity combined with high contact interactivity is the optimal strategy for e-retailers
Evaluating impact: transliteracy and creative business innovation via social ...Dr Sue Thomas
This article outlines the emergent theoretical framework which informed a series of initiatives developed at De Montfort University, Leicester, UK, between 2005-11 with the aim of stimulating the use of social media for business innovation, and analyses their impact in relation to the Research Excellence Framework (REF) exercise to be held in the UK in 2014 (in so far as it was understood in the first half of 2011). The new concept of transliteracy, developed at the Institute of Creative Technologies at DMU, was a key element in the theory informing the projects, some of which were also underpinned by research on the Amplified Individual undertaken at the Institute for the Future, Palo Alto. Although they differed in style and reach, all shared a focus on the use of social media by small to medium sized creative businesses and non-profit organisations in and around the city of Leicester, UK. In the light of the importance of assessing impact in today’s academic climate, Dr Souvik Mukherjee was appointed in 2011 to look at how that combination of research and practice might be used to demonstrate impact and make recommendations for future research. We understand that many other countries are already, or soon will be, conducting a similar audit of the ways in which higher education effects knowledge exchange and public engagement, so this article should also be of interest outside the United Kingdom.
A presentation on the nuances and complexities of evaluating scholarship and publication quality. Uses Lavoie, et al.'s framework for a schema on scholarly discourse.
Discusses at length disciplinary differences. Briefly coverage of traditional and altmetrics as well as open access, predatory publishing. Concept of scholarship for the "just publics" considers the broader social impact of scholarship.
Influence of word of mouth communication towards indonesian online shopper pu...Eka Yuliana
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Study on customer satisfaction with special reference to Mahindra & MahindraAshish Gupta
This project is a part of our university dissertation and shows the appreciation and satisfaction level, tastes and preference of consumer towards Mahindra & Mahindra and how the company be a common name is Indian.
This project is aimed at developing an online application for the College Management System Dept. of the college. The system is an online application that can be accessed throughout the organization and outside as well with proper login provided. This system can be used as an application for the TPO of the college to manage the student information with regards to placement and college managing. The college management and staff logging should be able to upload their information in the form of a CV and student record and college department record uploaded. Visitor’s college staff representatives logging in may also access/search any information put up by Students.
Online School Management System ,School ERP , School Managemnt system , Admin...rajatullas
online school management system is a system which help to improve the student efficiency , improves interaction between the Teacher & Parents . Mange your whole school with features like fees management , attendance management , library management , online test , online results , online report card ,bus schedule , Time table Management, SMS & email alerts . Teachers login , Parents Login , Student Login , Admin Login & many other features are there ....
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
Synergizing natural and research communities: Caring about the research ecosy...InSites Consulting
Research panels are under a lot of pressure: for far too long we have treated panels as ordinary databases. As a result, response rates to traditional surveys are in decline and it becomes harder to motivate people to participate in research projects. As researchers, we have to look into alternatives that still allow us to learn about the attitudes and behavior of consumers.
Thanks to the rise of social media, a whole new stream of consumer information has become available and our industry is embracing it as the new Walhalla. By using methods such as ‘social media netnography’ in which online conversations and stories are observed, researchers learn from online sources of textual and visual information that are freely available (Verhaeghe, Van den Berge, Schillewaert, 2009). Instead of asking new input from research participants, existing information is recycled. Because consumers are free to talk about whatever they like, social media netnography does not only provide answers on research questions one already had, but it also gives answers to questions they did not ask and answers without asking questions.
User-generated content is a welcome new source of information for researchers. But unlike our research panels, we should treat this new ecosystem with caution and preserve it while we still can. We need to learn from the past when we experiment with new ways of doing research.
Transforming the process and outcomes of assistive technology research: Refle...Jane65
Presentation given on 4th March 2010 at ESRC funded seminar series hosted jointed by Chris Abbott (Kings College London) and Jannet Wright (DeMontfort University) called "Researching the use of assistive technologies by children and young people: interdisciplinary perspectives"
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
Context & DescriptionTechnology impacts most of our lives on a d.docxvictorring
Context & Description
Technology impacts most of our lives on a daily basis. From the smart phones we hold in our hands to the laptops and tablets we use for school, work or leisure, technology has changed, and continues to influences the ways in which we communicate, work, learn, and play.
While some developments in technology are well-received and widely used in effective ways that benefit society, other developments bring about controversy and disagreement over how specific technologies are used and to what extent. For instance, video games have become popular among people of all generations, but its uses and effects on people and society has created some very different views. Video games are sometimes blamed for promoting negative behavior among children and adolescents, such as criminal activities and physical violence (Barlett, et al., O’Toole). Some people also argue that habitual uses of video games lead to health issues such as addiction and obesity (Grüsser et al.). Video game addiction can also lead to sleep deprivation and lack of concentration, and in some cases affect people’s performance at work or school. While some people may be quick to dismiss all forms of gaming as the culprit, others argue that not all video games or all uses of video games are problematic. James Gee, a literacy specialist and advocate for the use of video games in teaching and learning, argues that “any learning, whether it's books, a movie, or a game, can lead to bad or good results depending on the environment in which it's [played], not the game itself” and that good video games can be extremely useful as a learning tool, facilitating the development of problem-solving abilities and language skills” (Sheffield 11).
Various forms of technology has also changed what it means to be literate. In 2008, The National Council of Teachers of English issued a statement defining twenty-first century literacies, recognizing the role of technology in shaping the meaning of literacy: “Because technology has increased the intensity and complexity of literate environments, the twenty-first century demands that a literate person possess a wide range of abilities and competencies.” Literacy in this sense includes many types of activities that are “multiple, dynamic, and malleable”--such as reading online newspaper articles to participating in virtual class discussion and even interacting on social networking sites such as Facebook, Twitter and Weibo. How has technology shaped your literacy practices? What are your reactions to them? What would happen if you lost access to those forms of technology? The goal of this project is to critically assess the impact that a specific type of technology has had on our language and literacy practices.
Your task:
Write a critical evaluation essay in which you identify a form of technology and assess its impact on language or literacy practices. For the purpose of this project, technology can be defined broadly to include har.
World Civilization I Professor Cieglo Spring 2019 .docxdunnramage
World Civilization I
Professor Cieglo
Spring 2019
“Cracking the Maya Code” Assignment (15 Points)
DUE Thursday, March 7th by 11:59pm on Blackboard
Link to Documentary: https://www.youtube.com/watch?v=OQLG0RF5UZY
Link to Transcript: http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
Answer each of the three questions below with a minimum of 75 words per question (although you may
need more to fully answer one or more of the questions.) THIS ASSIGNMENT MUST BE SUBMITTED AS A
.WORD OR PDF attachment on Blackboard, or I will not accept it and you will receive a “0.” You can
number your answers 1, 2, and 3.
1) What was the common historical view of the Maya before their writing was deciphered?
2) How did the events of a) World War I and b) the Cold War influence J. Eric Thompson’s study of the
Maya? Be sure to explain the influence of BOTH World War I and the Cold War.
3) How did the decipherment of the Maya writing system change scholars’ understanding of the Maya
Civilization?
https://www.youtube.com/watch?v=OQLG0RF5UZY
http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
MK390 Marketing across Cultures – Individual Assignment 2 – 2018/19 – subject to external examiner approval
Tutors: Dr Keith Perks and Dr Carmen Lopez
Aims of the Assignment
· To enable students to learn about a new culture of their choice
· To explore the effects of a different culture on consumer attitudes and behaviour and how exporting firms can use this knowledge effectively
· To identify and review appropriate literature on culture and social media to apply relevant theories and concepts on consumer and exporting firms use of social media.
Assignment Brief
Select an overseas country of interest (but it cannot be the UK, your home country, or the main one selected for assignment 1). You should then address the following 4 points:
1. Based on the theories and concepts from the literature, describe, discuss and interpret what is known, in general, about consumers, customers and managers motivations and behaviour in the social media environment.
2. Using your research of what is known from the literature about social media discussed in point 1, critically evaluate and apply appropriate cultural theories and concepts to explain how and why they might affect motivations and behaviour in social media in your selected country.
3. From your findings discuss the implications of this knowledge of culture and social media for SME exporters.
4. Identify any future avenues for further research.
5. Conclusion
Marking Scheme
Marking criteria
Proportion of Marks
Secondary research
Use of relevant secondary data and research literature from a suitably wide range of sources, appropriately integrated, summarized and referenced (Harvard system).
25%
Relevant discussion, application and integration of knowledge and theories in the areas of culture and social media
Demonstration of a sound understanding of cultural .
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
We are in an innovation process for the development of a new generation of tools and resources for education and training throughout life, available in any platform, at anytime and place and in any language.
As an output of these efforts two multiplatform and multi device products will emerge: Vox4ALL® and ActiveBrain4ALL.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
Similar to Senior Citizens & Technical Communication (20)
This was a document that I developed for Utah State University on behalf of the DRC. There was some information that was written for the Americans with Disabilities Act that implemented changes in the act earlier this year. I was requested to write some of the text and organize what was applicable to USU. This docuement was for the faculty and staff of USU.
This was a mock proposal I work for a week long workshop on grant and proposal writing for a class @ Utah State University. FYI: The reference to the characters for "Lord of the Rings" was for the benefit of the professor who is a fan.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
Senior Citizens & Technical Communication
1. Debora Huggins
ENGL 3450
April 29, 2011
Final Research Proposal
The initial idea for this research was to look at how colors and/or symbols are
viewed differently in a global audience. In the process of doing my initial secondary
research, there appears to be a gap concerning the senior citizens and technology. In terms
of technical communication, senior citizens pose special needs as to how we write the
documents that this audience uses on consist and perhaps daily basis. If a technical
communicator does not fully understand the audience's specific needs and conventional
forms of communication found within this community, there is a risk that the reader
(audience) may misinterpret the message. This could led to the audience distrusting the
speaker's expertise and question that speaker's credibility.
I chose this topic because it was one that came up quite a bit in previous technical
writing classes. I feel that it was a very important topic to learn more about and it seemed
like a viable topic to explore for this assignment. We live in a global world and as a technical
communicator; we need to be able to “discern the audience's conventional forms (of
communication) and culture in order to be successful in our chosen field.
The field of technical communication has a close connection with online technology
and because of this we must consider all demographics and/or social trends that are
included via the Internet [O'Hara]. One area that appears to have been overlooked is the
older audience and how there are special considerations for this particular audience. These
considerations are similar to what one may do when having an audience that is physically
disabled.
The purpose of this literature review is to discuss the ways in which technical
communication has traditionally address the needs of an audience, identify those of our
older audience which have been overlooked, why we must address them for this particular
audience and finally what types of methodology could be used to find out how the field of
technical communication can assist in meeting the needs of the older audience. First I begin
with an overview of what has been traditionally discussed regarding audience focus in
technical communication.
There has been much discussion and research in our field regarding various aspects
of an audience including the need to understand global cultures, societal differences as well
as diverse belief and/or value systems we may not agree with or understand. Technical
communicators must develop methods that meet needs of their audience that include what
is the appropriate structure of communication and the best media to use to send the
correct message to the audience. Grammar and sentence structure can be present problems
as well. [Erwin]
For a technical communicator to do their job well, they need to fully address the
needs of the audience by implementing within a document certain components such as
2. keeping the text simple and direct, use of the local terminology of the audience, active voice
prose, and avoiding over-modified nouns [Erwin]. Beyond the sentence structure, we must
also consider what form of media is best to use for a particular audience.
One example of this is that a local audience may well receive the correct message
using a Power Point presentation, but in a remote village or community that is lacks the
same technology it may not work. Audiences do not need to be global to have special
considerations and certain groups that can be found in nearly all communities have needs
that are unique to that type of audience. One such group is the individuals that are fifty
years of age or older. It is this group that seems to have been overlooked to some degree in
the field of technical communication.
The Pew Internet and American Life Project (March 2004) states that fifty-eight
percent of the American population are between the ages of fifty and sixty-five while
twenty-two percent are over the age of sixty-five [Chisnell]. As would be seen in a global
audience, this demographic is highly diverse in its members abilities but unlike other
audiences, the diversity is due to life experience and impairments that result in growing
older rather than culture or moral differences. It is these differences that make it difficult
for technical communicators to assess the needs of this type of audience. Although research
has discussed the various types of issues arising from trying to meet the needs of this
audience, the gap is in what types of methods are needed to help the older citizens of our
society who are actually interested in keeping current with technology.
The need to develop technology for senior citizens to assist them in learning how to
use something such as email while making it less confusing for them is imperative. For an
older person that probably retired before the Internet was created, it can be overwhelming.
The older generation also has to deal with impairments that make certain tasks more
difficult than an average reader.
The impairments include functional limitation (the inability to adapt to the design of
the world around us), developmental limitations like visual and hearing impairments and
motor disabilities such as diminished sense of touch or slower reaction time [O'Hara].
When developing websites that have an older audience as part of its demographics,
technical communicators must address these types of issues and create very specific tools
to make navigation and comprehension as easy as possible for these individuals. To further
our research into this area, we must have methods to learn what works for our senior
audience and from there develop technology that will enable them to use technology as we
do now.
In other areas of research that have involved audience, we have typically used
traditional research methods such as usability studies, interviews and observations [Stark-
Wroblewski]. These methods could work in discovering what the senior citizens are
needed and involving the audience directly will also give us a chance to learn more about
their needs and what assistance would prove most helpful to them while navigating our
websites and what other forms of media would best suit the needs of the overall
population. Jakob Nielson stated that seniors have “twice as much difficulty using the
3. internet as middle-age or younger users.” This was his conclusion after conducting a
usability study on seniors. What could be learned by testing various tools and methods
involving them? We can learn what works and what doesn't which will not only help the
audience but also help us in adapting our technology to include them. To include them in
our future research does not limit our work but expands and improves it [Lippincott].
There is current research that involves our senior audiences but what has not been
fully address is how to improve or even develop the technology that will enhance the ways
a member of this demographic group would make use easier for them. We have some ideas
of what sort of limitations can be found for the average senior citizen, but like the
adaptions we created for those that are physically disabled prior to reaching this age, we
need to develop ways to include them in the world today.
I would recommend that we continue to work directly with this audience to find out
what their specific needs are and then move forward with developing specific methods that
are designed for them. The traditional methods of researched we have used in other areas
will help us in finding out these issues, but I believe we would benefit from collaborating
with other researchers in disciplines outside the field of technical communication.
The end result of this research is to provide the type of content within a specific
media that would allow the senior audience to use it within their individual abilities, an
opportunity for them to request further assistance as needed, and to encourage them to
participate in our research which will give them a sense of importance that we want to
have their input and we want them to be involved in our world and its technology.
The primary methodology of this study is qualitative that consist of survey
questions, usability tests and focus groups. Survey questions will be used to obtain those
participants who use email and are in the targeted age group (seniors or those who are
fifty-five and older). The survey questions (see Appendix “A”) are focused on the frequency
that the potential participants check their email each week and the use of attachments in
emails. The individuals who do not use email at all will be separated those who check their
email at least once a week with only the latter being allowed to continue in the study. The
second division of the remaining participants was those who can send and receive
attachments in emails (Group A) from those who cannot do so (Group B).
A usability study (Appendix “B”) will be used for Group B with a short tutorial prior
to taking part in the focus group. The point of a usability study is to “observe users doing
authentic tasks with a product or set of documentation” (Hughes & Hayhoe, p.84). After the
results are collected (see Appendix “B”), the two groups will then be in two focus groups.
The first will be each group separately and then mixed together to observe the participants
interactions with each other.
These methods were chosen because they seem the most likely to give me the
targeted audience needed in the study as well as those specifically use emails and/or
attachments in them. The focus group questions allow for open discussion for participants
among their peers. They also allow for group interviews with questions addressing the
4. same issues seen in the initial survey questionnaire and usability study.
The approvals by the IRB to continue with this study are as follows: First, there will
be a worksheet developed that show the topics, goals, questions, types and methods for this
research study as outlined by the IRB. By identifying the specific goals of the study will
allow the IRB to see the significance of this study and how important it would be as a
contribution to the field of technical communication.
The type of resources and materials that would be needed for this study includes the
following list of items:
Access to a building that has a suite of offices and/or rooms that could be used by
researchers and the participants in the study.
Computers will be needed for the usability study portion of the study.
Basic office equipment such as telephones, fax and copy machines, furniture and so
on.
The purpose of the study is significant in that it will give the research field of
technical communication a better idea of the unique needs of the senior citizens of our
world. Previous research has established that this particular age group has specific needs
that are not seen in other age categories and that thus far those needs have essentially been
ignored or overlooked by the technical communication field in the development and
creation of documentation. By using mixed methods in this study, it can offer future
researchers ideas as well as find potential gaps in this area to further explore in research.
The choice of sample will come initially from a research company with the request
to find those individuals that are in the targeted age group and come from a wide range of
backgrounds including economic, marital, geographic and housing situations. As explained
earlier, the initial participants will answer a short survey After those that are selected will
be divided into two groups for the remainder of the research project. By having the initial
sample be selected only by the specific age group and from the wide range of backgrounds,
the results of the study can be the most accurate representation of the overall population.
This will also allow for a higher success rate of the results being valid and/or the integrity
of the transferability
The primary method of data collection for this study will be as follows:
Disclosure and Informed Consent Forms
Survey Questionnaire
Usability Study
Focus groups
Once the disclosure forms have been signed by the participants, the remaining
methods of the study will be administered by the researchers as set by the guidelines set up
by the Belmont Report in the Nuremberg Code.
In order to analyze the data collected, I will use the three phases discussed in our
5. textbook: coding, categorizing and modeling. The coding will be a mix of predefined and
open codes. The predefined codes will include what frequency do the participants check
their personal email accounts and the number of participant that initially have stated they
use or have received attachments in their emails. The open codes would include any
patterns observed in the usability study and the focus groups.
Categorizing will look for patterns that are to be expected (hypothesis) as well as
those that have not been foreseen by researchers. These categories will be those that will
be observed in the usability study and the focus groups. As stated in our textbook,
categorizing is more abstract and often requires the “rewording” of the participants
statements. The purpose of a qualitative study like this is to manage the data rather than
eliminate the subjective insight found in a usability study or focus group. The final phase for
the study is planned to be modeling. After the categorizing is done, the patterns that are
noted in the study results can be graphed for presentation to future readers.
The qualitative analysis will be to see how lifestyles influence the participants in
how frequently they use their email accounts. The anticipated influences included incomes,
education, marital status, and geographic location. At this point, the coding scheme has yet
to be determined, but should I receive approval from the IRP, the coding will be developed
and submitted as required.
References/Works Cited
Erwin, Gary J., “Writing to a Global Audience” Kettering University, p. 1-3, 8 February 2011.
Globally Networked Learning Environments in Professional Communication: Challenging
Normalized Ways of Learning, Teaching, and Knowing Journal of Business and Technical
Communication July 2010 24: 259-266,
Johnson-Greene, C. (2010). Lead-Gen Skills Development for 2010. Audience Development,
25(1), 12. Retrieved from Northcut, K. M., & Brumberger, E. R. (2010).
Resisting the Lure of Technology-Driven Design: Pedagogical Approaches to Visual
Communication. Journal of Technical Writing & Communication, 40(4), 459-471.
doi:10.2190/TW.40.4.fm EBSCOhost.
Winberg, C., van der Geest, T., Lehman, B., & Nduna, J. (2010). Teaching technical writing in
multilingual contexts: A meta-analysis. Southern African Linguistics & Applied Language
Studies, 28(3), 299-308. doi:10.2989/16073614.2010.545032
6. McKee, H. A., & Porter, J. E. (2010). Legal and Regulatory Issues for Technical
Communicators Conducting Global Internet Research. Technical Communication, 57(3),
282-299. Retrieved from EBSCOhost.
Lancaster, A. (2006). Rethinking Our Use of Humanistic Aspects: Effects of Technical
Information Beyond the Intended Audience. Technical Communication, 53(2), 212-224.
Retrieved from EBSCOhost
Thatcher, B. (2005). Situating L2 writing in global communication technologies. Computers
& Composition, 22(3), 279-295. doi:10.1016/j.compcom.2005.05.002
Lang, M., Cranford, C., Tovey, J., Tesdell, L. S., Kepler, K., Malone, E. A., & ... Bates, C. (2005).
RECENT AND RELEVANT. Technical Communication, 52(3), 399-408. Retrieved from
EBSCOhost.
Lippincott, G. (2004). Gray Matters: Where Are the Technical Communicators in Research
and Design for Aging Audiences? IEEE Transactions on Professional Communication, 47(3),
157-170. doi:10.1109/TPC.2004.833687
Appendix A:
Survey Questions
[1] What is your educational level?
___ Less than high school
___ High school graduate
___ Some college
___ College graduate
___ Graduate Degree
[2] Marital Status
___ Single (never married)
___ Married
___ Divorced
___ Widow
[3] Do you have children?
___ Yes
___ No
[4] What is your current income?
___Less than 10,000
7. ___ 10,001-20,000
___ 20,001-30,000
___ 30,001-45,000
___ 45,001-60,000
____60,001 or more
[5] What is your current employment status?
___ Retired
___ Full-Time
___ Part-Time
___ Other (specify) ____________
[6] Do you own or have access to a computer on a consistent basis?
___ yes
___ no
[7] Do you have an email account that you check on a consistent basis?
___ yes (continue on with the survey)
___ no (you do not need to answer any more questions)
[8] Email users: How many times during the week do you check your email account?
___ Once a week
___ 2-3 times per week
___ 4-5 times per week
___ 6 or more times per week
[9] I am able to open an attachment that I receive via an email message.
___ Agree
___ Slightly agree
___ Disagree
___ Slightly disagree
[10] I am able to send an attachment to someone via an email message.
___ Agree
___ Slightly agree
___ Disagree
___ Slightly disagree
Appendix B:
Usability Study [For Group B]
{Attachment Tutorial}
[1] Log into your email account as usual.
8. [2] Click on the “new” email to create a new message. Put in a message as you normally
would when sending an email to someone.
[3] Add the receiver's address and the subject line.
[4] Click on the “attachments” button. It is usually located directly underneath the subject
line of a new email message.
[5] Browse in your files for an attachment you want to send such as a picture that you have
saved on either a USB device or your desktop.
[6] Click on the file you want to send as an attachment. If you want to send one than one
attachment, hold down the “Ctrl” button at the same time as you select the remaining files
to be sent as attachments.
[7] Click the “Attachment Insert” button or “Open” button depending on your specific email
program.
[8] Click the “Send” button when you have finished adding all your attachments.
Appendix C:
Focus Group Questions {open ended}
[1] What is the primary reason for having your email account?
[2] How much difficulty did you have learning to use email?
[3] What problems have you had when opening or sending attachments via email?
Appendix D:
Informed Consent Form for Human Subjects
Survey Interview Consent Form
USU 332D – Senior Citizens Using Emails
Spring 2011 Section 7, Russ Rampton (Instructor)
I wish to interview you for this project. The interview will take approximately
____hours/minutes of your time, and will/will not be audio/video taped unless you
specifically request otherwise. The questions I ask will be open-ended and generally take
the form of a conversation with you about this subject. The interview will be conducted
under the following conditions:
Your participation is voluntary (you can stop the interview at any time and refuse to
answer any question.)
9. Your identity will be kept confidential should you request it. Otherwise, the
interview with your name will be cited as a source in the bibliography and notes,
where appropriate.
There is no expected risk to you for participating in the interview, but it is possible
that statements you make might identify you to others who read my paper.
There is no immediate benefit to you for participating, outside of assisting me in
learning more about your role in the events we discuss, and thereby helping me to
understand the larger impact of those events.
The information you provide will be analyzed and will inform my final project for my USU
332D – ‘Senior Citizens use Email’ undergraduate research at Utah State University. The
information you give will be used only for the oral presentation and written essay in this
class, and will not be published or broadcast in any other form by me. I will be glad to
furnish you with a copy of the paper at your request. Should I wish to use the information
gained in the interview(s) for another project at a later date, then I will contact you again to
get your further consent for that intended purpose.
Thank you for assisting me with my project.
Your signature below indicates that you agree to participate in the interview. (Verbal
consent: By participating in this telephone interview, you voluntarily agree to participate in
this study).
Signature: __________________ Date: ______________
Please print your name clearly: ___________________________________
Participant Contact Information:
Name: __________________________
Email: __________________________
Other: __________________________
__________________________
__________________________