The last few years have taught us that Google are prepared to wipe out websites if they find that they've been using manipulative link building practices. No longer can we take risks with our link profiles. Instead, we need to build links that will stand the test of time and not need to be taken down! In this webinar Paddy will talk about: What the future of link building looks like What kind of links you should be avoiding Techniques that you should be focusing on instead He will give actionable tips and advice that will help you build links for many years to come.