This document introduces the concepts of semiotic analysis, including referent, signifier, and signified. It explains that semiotics operates on the levels of denotation, the literal meaning, and connotation, the implied or derived meaning. It tasks students to pick a card, conduct a semiotic analysis of the images by suggesting possible connotations and why the TV drama producers may have used those images.

1. SEMIOTIC ANALYSIS

2. REFERENT SIGNIFIER SIGNIFIED The actual thing referred to The physical form of the sign The concept that (word or image) enters our mind when we see the signifier The Concept…..

3. Semiotics works on 2 levels The level of Denotation & the level of Connotation . Denotation – is literally what you see (description) Connotation – is the derived meaning. Example: Denotation (red rose) Connotation (love)

5. Task In Small groups pick a card. Conduct a semiotic analysis on the images, suggesting what connotations can be derived from them and why the producers of the TV Drama might have used them.