The document discusses the management of extension systems for agribusiness development in India. It notes that agribusiness includes the businesses involved in supplying farms, agricultural production itself, and marketing farm outputs. It also discusses how the extension system will need to support the commercialization and diversification of agribusiness by farmers. This includes helping farmers cultivate new crops and adopt new technologies. Developing human resources, including the skills of extension workers and farmers, will also be important for agribusiness to thrive. Going forward, the extension system will focus on developing markets for farm products and entrepreneurship in rural areas.

1. Management Of Extension
System For Agribusiness
Development
11/20/2013 1Nishu , HECM
Submitted to:
Dr. (Mrs) Vishakha Bansal
Submitted By:
Ms. Nishu Kanwar Bhati

2. Agribusiness…
• Agribusiness is the business of
agricultural production.
• It includes all the business enterprises
that buy from or sell to the farmers,
the transactions related to a product, a
commodity or a service.
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3. Agribusiness
Input
supply
system
Agricultural
production
system
Output
marketing
system
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4. Productive
Resources
1.Seeds
2.Fertilizers
3.Equipments
4.Machinery
Agricultural
Commodities
1. Food
2. Fibre
Facilitative Services
1.Credit
2. Insurance
3. Marketing
4. Storage
5. Transportation
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5. Was characterized by inward orientation, export
pessimism and growing public sector investments.
It was hoped that by giving protection to the infant
industry, and that the industry will emerge strong and
competitive.
But this protection only resulted in perpetually
parasitic outmoded and out priced industrial sector.
Indian Economic Policy
before 1991….
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6. PRIVATISATION
GLOBALIZATION
LIBERALISATION
 New Policy focuses on……
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7.  We will have to support the production efforts of
the farmers.
 We will have to extend credit support to them on
easy terms.
 We will have to create facilities for storage,
packaging and marketing of farm products.
 Provide the extension support to the farmers,
especially in the market – oriented agribusiness.
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8. The farm scientists and the experts in agribusiness
in general, in the extension personnel in particular,
are expected to help and guide the communities
engaged in agribusiness in their endeavor to
improve their agribusiness in more efficient
manner.
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9. Extension in
Agribusiness
Commercialization
and Diversification
Consumer’s
point
of view
Developing
The
Human
Resource
11/20/2013 9Nishu , HECM

10. Commercialization
and Diversification
11/20/2013 10Nishu , HECM

11.  Cultivation of new crops and varieties,
 Increase in the share of area under cash crops,
 Large scale spread of livestock activities and
fisheries,
 Pursuance of high-tech in the areas of
aquaculture, bio technology, horticulture,
processing etc.
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12. Under these circumstances the extension
system will have to be broad based,
encompassing all the element of
commercialized and diversified agribusiness.
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13. Consumer’s point of view
11/20/2013 13Nishu , HECM

14. We should develop our own market research
methodologies suited to different locations and agro based
products.
Educate and help the farmers in applying these
methodologies under their situations,
Plan and execute the production programme based on the
result of such research and
Help farmers find out the outlets for their farm products.
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15. Now, our job will not end at increasing the
production and productivity of the agricultural
enterprises, but the market places for their far
products.
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16. Developing The
Human Resource
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17.  Awareness and motivation has to be
developed only in the farmers, but also in the
field level extension workers.
 EDP could be included in the mandate of
KVKs. The staff of KVKs should be trained in
this concept, so that it reaches the ultimate users,
i.e., the farmers.
 Entrepreneurship development should be
included in the UG and PG courses at the SAUs.
 Agricultural finance officers in banks,
especially those who are working in rural areas
should be exposed to his concept.11/20/2013 17Nishu , HECM

18. Keeping in view the changing scenario, we
need to equip extension professionals with
techniques of stimulating rural youth to
initiate appropriate enterprises for
meaningful self employment and income
generating activities.
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19. strategyfor agribusinessmanagement
 Increase in investment for R and D
sector.
 Information technology can play a
promising role.
 Replace bureaucracy with
professionalism.
 Networking within the farming
community should be ensured for
efficient production handling , storage
,processing and transport of products
for liberalized markets.
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20. •We have a strong network of extension professionals
from national to village level;
•We have the sophisticated means of communication
for quick and effective transfer of technologies;
•We have excellent institutional support for training
the human resource and above all ,
•We have millions of innovative farmers ready to
cooperate with us in our endeavor to promote
sustainable agribusiness.
Future course of action……
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21. The onlythingis to manage these resources in cost effectiveway…..
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22. 11/20/2013 22Nishu , HECM