Avoice is a mobile app that allows users to choose audio content like music or offers to listen to while waiting for a call to be answered. This provides an untapped advertising channel for companies. The service is free for users and revenue comes from advertisers. Market analysis found potential for $25 million in daily revenue by targeting the 400 million Android users who could hear ads during the average 6 daily calls they wait on.
The Magic Radio is operated and run by a number of Pakistani & Indian nationals who live in different parts of the world and work voluntarily for the sake of their own satisfaction.
The Magic Radio can be listened on Internet using any compatible media player like Winamp, Windows Media Player, Flash Player Apple iTunes, Real Player etc. It is also available as a part of Nokia's Internet radio in various handsets by the same company. The Magic Radio can also be listened using other compatible devices and software.
I pitched my thoughts at Google in 2015-2016, that can effectively "Increase Youtube adoption in India" and it went on to WIN the RFP for the "Most Innovative Idea". Google Panel consisted of Marketing, Product & Technology members.
Key notes of the presentation:
· Indian Market & Consumer pains/needs
· Product/Market fit analysis & Value Proposition
· Solutions Leveraging legacy & Digital channels.
· Approach, Operationalisation, Architecture
· Roadmap & Achievable milestones
· Case Studies
Crowd-It is an entrepreneurship idea for an app development concerning the busyness of a location. This presentation was used to showcase the idea to potential partners and seed investors.
The Magic Radio is operated and run by a number of Pakistani & Indian nationals who live in different parts of the world and work voluntarily for the sake of their own satisfaction.
The Magic Radio can be listened on Internet using any compatible media player like Winamp, Windows Media Player, Flash Player Apple iTunes, Real Player etc. It is also available as a part of Nokia's Internet radio in various handsets by the same company. The Magic Radio can also be listened using other compatible devices and software.
I pitched my thoughts at Google in 2015-2016, that can effectively "Increase Youtube adoption in India" and it went on to WIN the RFP for the "Most Innovative Idea". Google Panel consisted of Marketing, Product & Technology members.
Key notes of the presentation:
· Indian Market & Consumer pains/needs
· Product/Market fit analysis & Value Proposition
· Solutions Leveraging legacy & Digital channels.
· Approach, Operationalisation, Architecture
· Roadmap & Achievable milestones
· Case Studies
Crowd-It is an entrepreneurship idea for an app development concerning the busyness of a location. This presentation was used to showcase the idea to potential partners and seed investors.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
An exploratory study on what the content,the structure,consumption and the execution of videos being created for mobile platform in sub-Saharan Africa is.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
An exploratory study on what the content,the structure,consumption and the execution of videos being created for mobile platform in sub-Saharan Africa is.
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Closed captioning service for ott platformJohn Peterson
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more OTT platforms. All these days, we had been enjoying these theatre etiquettes. Read More https://bit.ly/37Xdl5O
This webinar was presented on October 9, 2013. It takes a look at the Mobile Ecosystem, what we see as obstacles and opportunities in the space, trends, look at the role of the consumer, and give tips to drive more monetization.
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Targeting China, this presentation is an overview of what needs to be considered when launching a product for end consumers in a western market. Simple do's and don'ts are supplanted with real world examples and important advice.
TheList is an application that is downloaded directly into the user's smartphone and features a complete catalog of nightlife/entertainment venues and a "Live Feed" (patent pending)of all current events that are occurring instantly updated by the venues themselves. By covering everything from events, promotions, celebrity sightings and last minute deals in real-time updates, TheList seeks to become THE source for entertainment information in the U.S. All of the information will be available in the palm of your hand displayed in an innovative design that is both convenient and user-friendly.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
Mobile Applications Development - Lecture 6
Native apps - Web apps - Hybrid apps
Making money with apps
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. The Problem: Waiting Time!
How many times did you wait
for a friend to answer your call?
How many times have you
waited for customer service to
pickup the phone?
How long did you endure
listening to music you hate or
meaningless recorded
messages while waiting?
“Please hold..Your call is very
important to us”!
3. The Solution: Avoice..
A service that allows users to choose what to hear
while waiting:
New music albums of favorite singers
Suggestions of nearby attractions, restaurants,
movies
Exclusive offers and deals
The service is provided through a mobile app
(installed on the user’s phone)
• with a complementing value-added service (through
telecommunications company)
4. Value for the User
The service is offered for free to the user.
The user can customize his/her waiting time
Customizable preferences
which types of ads to listen to, at which times etc.
Intelligent ad selections
taking current location, time, called number into account
Exclusive offers and deals
5. Value for the Advertiser
• Untapped advertising channel
• Highly customizable and targeted
• Ads is customized to individual users (unlike TV & radio)
• Highly effective
• User hear the ads without distraction from the content
(unlike the web where most ads go unnoticed).
• Highly competitive pricing
• Aside from app development cost, and marketing, there is
no recurring content cost (unlike TV and Radio)
6. Avoice in real life (1)
ou call your wife while driving from work to decide
where to go on Friday night. While waiting, Avoice
tells you about an amazing exclusive offer at your
favourite French restaurant. Your wife answers
the phone and you suggest the restaurant. She
commends the choice. Upon finishing your call,
you say “avoice”. The phone automatically calls
the restaurant and you make the reservation.
7. Avoice in real-life (2)
ou call the customer service of your 5 year old car
to schedule car service. While waiting for
someone to answer the call, Avoice tells you
about an exclusive test drive of your next car
model only this weekend. You decide to give it a
try. After the customer service call, you open
Avoice app for more details about the offer.
8. Revenue
Primary revenue will be generated from
advertisers
Potential advertisers include movie distributers,
restaurants, CD distributers, etc.
Two alternative models:
Pay per click: every time user clicks a provided URL
Pay per play: every time an ad plays (cheaper)
Secondary sources of income include
Premium services for users
Commission from partner referrals (audio studios)
9. Preliminary Market Analysis
• We conducted preliminary face-to-face survey
with 12 users where we discussed the main
idea of avoice
• This resulted in revising our business model in
a number of ways, including
• Focus on movies, songs, and offers
Initially we considered general ads (e.g. cokecola)
• Ads not to introduce any delay in calls
Initially we considered offering free minutes if users accept
hearing an ad before placing a call
10. Technical Analysis
• Avoice service is provided as
mobile app. Android will be our
first platform due to its market
share, growth, and open source
availability
• Current Andoid technology supports
monitoring outgoing phone calls
• Complementary service is Android Growth
provided through ring-back-tones,
via profit sharing with telecom
companies (confirmed through our
contact with du, one of the main
service providers in UAE).
11. Market Segment
• Source: International 6 billion Mobile devices
Telecommunication
Union (November 2 billion Smartphones
2011) and
mobithinking.com
(May 2012) 1.2 billion Android phones
• The computation of 0.6 billion Android
the dollar market with Internet
value was done
using the survey Our market share
(explained later) $25
million/day
12. In-depth Market Analysis
• We conducted more detailed on-line surveys
from 43 users to test our main assumptions.
• We focus here on the two most important
hypotheses:
• Demand
How many people would be interested in such service
• Market Segment
How big is our revenue from advertising, given the limited
window of waiting time
13. Hypothesis 1: Demand
• Of the 43 survey participants,
only 15 (about 34%) indicated
that they will not be interested
in hearing anything other than
the beep.
• Of the 0.6 billion Android users
with Internet access, our potential
market is 0.64 * 0.6 =
0.4 billion users
• The highest demand was for
local events and weekend
activities
• Avoice is particularly suited for
geomarketing
14. Hypothesis 2: Market segment
• The market segment depends on the
percentage of calls that the person waits long
enough for an ad to be played.
• In the survey, we collected:
• how many missed calls a person gets
• how long a person is willing to wait for an answer.
• Combining both questions, reflects the average
waiting time.
15. Hypothesis 2: Market segment
(cont.)
• On average a person makes/receives
8 mobile calls per day.
• More than 80% of callers wait for 3
beeps or more (enough for at least
one ad).
• Combining both statistics, a person
can hear > 8 * 0.8 = 6.4 voice ad per
day.
• With 0.4 potential users (slide 13),
there is potentially 0.4*6.4= 2.5 billion
ads to be played per day.
• With only 1 cents an ad, the potential
revenue is 25 million dollars a day.
16. Conclusion
• Avoice is a service that allows a mobile caller to
control what to hear while waiting for an answer
• Unlike TV and Radio, Avoice ads are
customized, targeted, and cheap
• Unlike the web, Avoice ads are highly effective
• The potential market share is $25 million per
day