Selling WordPress To Enterprises by Rahul Bansal WordCamp NYC 2017

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Our WordPress journey started with working on small projects as a freelancer. Over nine years, we have grown to reach the other end of the spectrum, regularly handling large enterprise WordPress projects. At this scale, the rules for “selling” WordPress change. WordPress’ traditional advantages don’t necessarily apply anymore.

Selling WordPress to Enterprises
@rahul286 #wcnyc

WordPress
Core
Themes &
Plugins
Custom
Code

• GPL does not force you to release your custom code
to public
• GPL protects you from uncomfortable licensing and
pricing changes in future
GPL

For Enterprises
Free = No Accountability

• Step into client shoes - https://www.linkedin.com/pulse/myth-walking-anothers-shoes-isaac-lidsky/
• "Pizza" icon by Akshar Pathak from the Noun Project
• "Cheese" icon by Shirley Wu from the Noun Project
• "Pizza Sauce" icon by Nathan Thomson from the Noun Project
• "Onion" icon by Aini from the Noun Project
• "Capsicum" icon by parkjisun from the Noun Project
• "Olives" icon by Baboon designs from the Noun Project
• Stay back penguin - http://themetapicture.com/protective-penguin/
• Man flying paperplane from - https://www.youtube.com/watch?v=bXt33i7vL8M
• Misaligned rail road - https://foundonweb.files.wordpress.com/2014/06/misalignment-of-the-rails.jpg
• "I have an app for that" image - https://sodio.tech/app-for-that-era/
• Batman and Joker pitch together - https://www.empireonline.com/movies/features/dark-knight/
Credits

We all love it when traffic spikes on our website - whether from holiday shoppers wanting to buy our wares, some great press and/or from amazing campaigns created by our marketing teams. But, can you get too much traffic? Research has proven that even tiny delays in page load time can be disastrous to your bottom line. And, when you’re dependent on 4th Quarter sales to make your numbers, you can’t afford to have anything blocking the path to a sale. In this presentation, team members from WP Engine and MaxCDN discussed ways you can optimize your site in preparation for the holidays or any other spike in website traffic to ensure that you convert those visitors into customers!

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