Increasing Traffic Through Optimization : The Importance of Site Speed
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Best practices on building websites (specifically WordPress-powered sites) that scale under high traffic, convert better, and load fast.
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Increasing Traffic Through Optimization : The Importance of Site Speed
- 1. WP Engine Increasing Traffic Through Optimization : Terell Moore, Lead Support Engineer | The Importance of Site Speed August 20, 2014
- 2. HOWDY! Terell Moore Lead Support Engineer • Working with WordPress for 4 years • Loves long walks on the beach (and fast WordPress sites) • Especially loves Nginx, Varnish, Memcached, and Redis • I nerd out on tech • … and play tennis @tee_rail on Twitter @terell on Github Terell Moore, Lead Support Engineer
- 3. TODAY’S AGENDA i. What is an unoptimized site? ii. Why does it matter? iii. Fix it! Terell Moore, Lead Support Engineer
- 4. WHAT IS AN UNOPTIMIZED SITE Overview ‣ Average site loads within 1-5 seconds ‣ “Good” depends on the type of site ‣ Caused by frontend or backend tech From webpagetest.org Terell Moore, Lead Support Engineer
- 5. WHAT IS AN UNOPTIMIZED SITE Frontend ‣ Unoptimized images ‣ Un-minified CSS/JS ‣ Objects not gzipped ‣ Lots of HTTP requests ‣ Not leveraging browser caching ‣ Unnecessary SSL requests Terell Moore, Lead Support Engineer
- 6. WHAT IS AN UNOPTIMIZED SITE Backend ‣ Taxed for resources ‣ SQL heavy code ‣ No caching ‣ Errors in code Terell Moore, Lead Support Engineer
- 7. WHY DOES IT MATTER ✓ Google factors Site Speed in ranking decisions ✓ Your visitors want Instant Gratification ✓ Ad Revenue can be impacted by site speed ✓ Higher e-commerce Conversions on fast sites Terell Moore, Lead Support Engineer
- 8. FIX IT : BACKEND Caching W3 Total Cache Plugin Memcached or Redis for object cache persistence Varnish Cache for page caching MySQL query cache tuning Terell Moore, Lead Support Engineer
- 9. FIX IT : BACKEND SQL Optimization MySQL slow query log MySQL error log Debug Queries plugin SQL caching Terell Moore, Lead Support Engineer
- 10. FIX IT : BACKEND WordPress Maintenance Keep your site updated (themes, plugins, and core) Strong passwords Review error logs often Get a managed WP host Terell Moore, Lead Support Engineer
- 11. Terell Moore, Lead Support Engineer Q&A