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Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor
The document provides a comprehensive guide on selling WordPress to enterprises, emphasizing the importance of understanding client needs and owning responsibilities related to security, scalability, and integration. It highlights the use of custom code under GPL licensing, pricing strategies for services, and encourages the personalization and modification of themes and plugins. The document concludes with a call for collaboration and career opportunities at rtcamp.
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Selling WordPress to Enterprises by Rahul Bansal @ WordCamp Ann Arbor
- 1. Selling WordPress toEnterprises @rahul286 #WCa2
- 2. Homework 📝 Part 1- Basics
- 3. A Change inMindset 💡
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- 5. Step into theclient's shoes
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- 10. Sell WordPress as yourown product!
- 11. The Change Itself! Part2 - Examples
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- 15. • Backups (andRestore) Security Ownership
- 16. • Backups (andRestore) • Firewall & Monitoring Security Ownership
- 17. • Backups (andRestore) • Firewall & Monitoring • Updates Security Ownership
- 18. • Backups (andRestore) • Firewall & Monitoring • Updates • Restricted Access Security Ownership
- 19. • wordpress.org/about/security/ • sucuri.net/website-security/website-hacked-report 💡UsePDF version of reports Security Resources
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- 23. • Monitor Performance ScalabilityOwnership
- 24. • Monitor Performance •Patch any slow codes/query Scalability Ownership
- 25. • Monitor Performance •Patch any slow codes/query • Load Testing Scalability Ownership
- 26. • Monitor Performance •Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact Scalability Ownership
- 27. • Monitor Performance •Patch any slow codes/query • Load Testing • Include Cost of tools such New Relic, Load Impact • And your time (cost) to make thing scalable! Scalability Ownership
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- 31. •An organisation usesmany systems which needs to work together Understand
- 32. •An organisation usesmany systems which needs to work together •Don’t pitch WordPress for everything Understand
- 33. •An organisation usesmany systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress Understand
- 34. •An organisation usesmany systems which needs to work together •Don’t pitch WordPress for everything •Atleast not before they start using WordPress •Offer to integrate with existing systems Understand
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- 38. •WordPress have 1000sof themes & plugins Thing to remember
- 39. •WordPress have 1000sof themes & plugins •Pick the best one for your client needs Thing to remember
- 40. •WordPress have 1000sof themes & plugins •Pick the best one for your client needs •Don’t be afraid to: Thing to remember
- 41. •WordPress have 1000sof themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options Thing to remember
- 42. •WordPress have 1000sof themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options Thing to remember
- 43. •WordPress have 1000sof themes & plugins •Pick the best one for your client needs •Don’t be afraid to: •Throw all existing options •Extend/modify an options •Build from scratch Thing to remember
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- 46. • GPL doesnot force you to release your custom code to public GPL
- 47. • GPL doesnot force you to release your custom code to public • GPL protects you from uncomfortable licensing and pricing changes in future GPL
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- 49. For Enterprises Free =No Accountability
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- 51. •Draw a clearline that in FOSS world, you are charging for your time and expertise Pricing
- 52. •Draw a clearline that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership Pricing
- 53. •Draw a clearline that in FOSS world, you are charging for your time and expertise •Factor in cost of total ownership •Pitch retainer early Pricing
- 55. Takeaway 🚚 Part 3- Wrap up!
- 56. Sell WordPress as yourown product!
- 57. We are hiring!🤗 careers.rtcamp.com
- 58. We are partnering!🤝 rahul@rtcamp.com
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