Rahul covers how selling WordPress to Enterprises is different, what changes you need to make to on your end and how it changes answer to common questions

1. Selling WordPress to Enterprises
@rahul286 #WCa2

2. Homework 📝
Part 1 - Basics

3. A Change in Mindset 💡

4. 🤓
You
❤
WordPress
%
Client
❤
Solutions

5. Step into the client's shoes

6. Be more accountable 💪

7. Your
Code
Third Party
Themes/Plugins
WordPress
Core

8. Your
Code
Third Party
Themes/Plugins
WordPress
Core
🤓

9. Your
Code
Third Party
Themes/Plugins
WordPress
Core
🤓

10. Sell WordPress as
your own product!

11. The Change Itself!
Part 2 - Examples

12. Security ⛑

14. Security Ownership

15. • Backups (and Restore)
Security Ownership

16. • Backups (and Restore)
• Firewall & Monitoring
Security Ownership

17. • Backups (and Restore)
• Firewall & Monitoring
• Updates
Security Ownership

18. • Backups (and Restore)
• Firewall & Monitoring
• Updates
• Restricted Access
Security Ownership

19. • wordpress.org/about/security/
• sucuri.net/website-security/website-hacked-report
💡Use PDF version of reports
Security Resources

20. Scalability 💪

22. Scalability Ownership

23. • Monitor Performance
Scalability Ownership

24. • Monitor Performance
• Patch any slow codes/query
Scalability Ownership

25. • Monitor Performance
• Patch any slow codes/query
• Load Testing
Scalability Ownership

26. • Monitor Performance
• Patch any slow codes/query
• Load Testing
• Include Cost of tools such New Relic, Load Impact
Scalability Ownership

27. • Monitor Performance
• Patch any slow codes/query
• Load Testing
• Include Cost of tools such New Relic, Load Impact
• And your time (cost) to make thing scalable!
Scalability Ownership

28. Integration 💏

29. You Complete Me…
Hooks API

30. Understand

31. •An organisation uses many systems which needs to
work together
Understand

32. •An organisation uses many systems which needs to
work together
•Don’t pitch WordPress for everything
Understand

33. •An organisation uses many systems which needs to
work together
•Don’t pitch WordPress for everything
•Atleast not before they start using WordPress
Understand

34. •An organisation uses many systems which needs to
work together
•Don’t pitch WordPress for everything
•Atleast not before they start using WordPress
•Offer to integrate with existing systems
Understand

35. Extensibility 🔌

37. Thing to remember

38. •WordPress have 1000s of themes & plugins
Thing to remember

39. •WordPress have 1000s of themes & plugins
•Pick the best one for your client needs
Thing to remember

40. •WordPress have 1000s of themes & plugins
•Pick the best one for your client needs
•Don’t be afraid to:
Thing to remember

41. •WordPress have 1000s of themes & plugins
•Pick the best one for your client needs
•Don’t be afraid to:
•Throw all existing options
Thing to remember

42. •WordPress have 1000s of themes & plugins
•Pick the best one for your client needs
•Don’t be afraid to:
•Throw all existing options
•Extend/modify an options
Thing to remember

43. •WordPress have 1000s of themes & plugins
•Pick the best one for your client needs
•Don’t be afraid to:
•Throw all existing options
•Extend/modify an options
•Build from scratch
Thing to remember

44. GPL 🎓

45. GPL

46. • GPL does not force you to release your custom code
to public
GPL

47. • GPL does not force you to release your custom code
to public
• GPL protects you from uncomfortable licensing and
pricing changes in future
GPL

48. Free 🍺

49. For Enterprises
Free = No Accountability

50. Pricing

51. •Draw a clear line that in FOSS world, you are
charging for your time and expertise
Pricing

52. •Draw a clear line that in FOSS world, you are
charging for your time and expertise
•Factor in cost of total ownership
Pricing

53. •Draw a clear line that in FOSS world, you are
charging for your time and expertise
•Factor in cost of total ownership
•Pitch retainer early
Pricing

55. Takeaway 🚚
Part 3 - Wrap up!

56. Sell WordPress as
your own product!

57. We are hiring! 🤗
careers.rtcamp.com

58. We are partnering! 🤝
rahul@rtcamp.com

59. Thank You! 🙏
@rahul286
rahul@rahul286.com