The Art of Pricing!
@rahul286
The Basics !
The Basics !
How Do You Set Price?
E = mc2
Cost + Profit = Price
Price - Cost = Profit
Price - Cost = Profit
Cost + Profit = Price
Price - Cost = Profit
Ingredients "
Ingredients "
What determines the price?
Relativity
Price is relative to…
Industry
🏥 🎓
🏦 ✈
Price is relative to…
Industry
🏥 🎓
🏦 ✈
Country
' (
) *
Price is relative to…
Industry
🏥 🎓
🏦 ✈
Country
' (
) *
Size
+ 🏪
🏭 🏢
Price is relative to…
Price is also relative to needs…
SEO, Contact Forms, eCommerce
Critical
Themes, Widgets, Page Builder, Blocks
Appearance
Backup, Firewall, Audit Logs
Security
Hello Dolly
The Art 🎨
The Art 🎨
Why would a buyer pay your price?
Consultancy 📈
Delivering Value
Explicit
🙂
Delivering Value
Explicit
🙂
+ Implicit
2
Delivering Value
Explicit
🙂
+ Implicit
2
+ Delight
🥳
Delivering Value
Products 🎁
Variable Product Pricing
🏠 Per Site
Variable Product Pricing
🏠 Per Site 👩 Per User
Variable Product Pricing
🏠 Per Site 👩 Per User
🌡 Usage Based
Variable Product Pricing
🏠 Per Site 👩 Per User
🌡 Usage Based
Variable Product Pricing
💰Revenue Based
Takeaway! 🚚
Takeaway! 🚚
Value Based Pricing 🎯
We are hiring! 🤗
rt.camp/join
Thank You! 🙏
@rahul286 📮rahul@rtcamp.com

The Art of Pricing by Rahul Bansal @ WordCamp Europe June 2019